Joan Braderman (artist)
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Joan Braderman is an American video artist, director, performer, and writer. Braderman's video works are considered to have created her signature style known as "stand up theory." Via this "performative embodiment," she deconstructs and analyzes popular media by inserting chroma-keyed cut-outs of her own body into appropriated mass media images, where she interrogates the representation of ideology (such as money, race and gender) and the transparency of photographic space in U.S. popular culture.


Early life and education

Joan Braderman was born in
Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan ...
, to parents Betty and Eugene Braderman. Braderman attended
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
, graduating in 1970 with a BA cum laude where she recalls being the only woman in her filmmaking class. In 1971, she entered
graduate school Postgraduate or graduate education refers to Academic degree, academic or professional degrees, certificates, diplomas, or other qualifications pursued by higher education, post-secondary students who have earned an Undergraduate education, un ...
at
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...
. Braderman's studies began with a focus on 16mm filmmaking. Once in New York City, she studied Cinema Studies, the new graduate department at NYU, but her focus moved on to video art production. She was taught by friends, comerades, and by herself at the free Media Access Centers which could be found in New York state at this time. Throughout the 1970s, Braderman was an
anti-war An anti-war movement (also ''antiwar'') is a social movement, usually in opposition to a particular nation's decision to start or carry on an armed conflict, unconditional of a maybe-existing just cause. The term anti-war can also refer to pa ...
,
feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...
and
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life of ...
activist, involved in various political organizations. She received her MA from
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-Secretary of the Treasury Albert Gallatin. In 1832, the ...
in 1973, and a Masters of Philosophy in 1976.


Personal life

Braderman was first married to her work partner,
Manuel DeLanda Manuel DeLanda (born 1952) is a Mexican- American writer, artist and philosopher who has lived in New York since 1975. He is a lecturer in architecture at the Princeton University School of Architecture and the University of Pennsylvania School ...
in 1980. She was then married to Robert C. Reckman in 1996. Reckman is a design-builder and co-founder of Construct Associates in
Northampton, Massachusetts The city of Northampton is the county seat of Hampshire County, Massachusetts, United States. As of the 2020 census, the population of Northampton (including its outer villages, Florence and Leeds) was 29,571. Northampton is known as an acade ...
. He hoped to convince her to remain in Northampton, where he was part of building the town's
renaissance The Renaissance ( , ) , from , with the same meanings. is a period in European history marking the transition from the Middle Ages to modernity and covering the 15th and 16th centuries, characterized by an effort to revive and surpass ideas ...
. She left New York City and accepted a job at
Hampshire College Hampshire College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Amherst, Massachusetts. It was opened in 1970 as an experiment in alternative education, in association with four other colleges ...
in the well-known Film, Video and Photo Program there.


Career

Braderman is a Professor Emerita of
Video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) syste ...
,
Film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
and
Media Studies Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly ...
at
Hampshire College Hampshire College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Amherst, Massachusetts. It was opened in 1970 as an experiment in alternative education, in association with four other colleges ...
. She has taught internationally at institutions such as
The School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by ...
in New York City, School of the Museum of Fine Arts in Boston, the
Nova Scotia College of Art and Design NSCAD University, also known as the Nova Scotia College of Art and Design or NSCAD, is a public art university in Halifax, Nova Scotia, Canada. The university is a co-educational institution that offers bachelor's and master's degrees. The uni ...
, The Hartford University Art School, The Media School at The University of the Arts, London, and the Universidad catolica portuguesa in
Porto Porto or Oporto () is the second-largest city in Portugal, the capital of the Porto District, and one of the Iberian Peninsula's major urban areas. Porto city proper, which is the entire municipality of Porto, is small compared to its metropol ...
, Portugal. She is president of the small video/film company
No More Nice Girls Productions No (and variant writings) may refer to one of these articles: English language * ''Yes'' and ''no'' (responses) * A determiner in noun phrases Alphanumeric symbols * No (kana), a letter/syllable in Japanese script * No symbol, displayed đź ...
. She has served on the board of directors of
Planned Parenthood The Planned Parenthood Federation of America, Inc. (PPFA), or simply Planned Parenthood, is a nonprofit organization that provides reproductive health care in the United States and globally. It is a tax-exempt corporation under Internal Reve ...
of Massachusetts as well as other feminist organizations such as the Committee for Abortion Rights and Against Sterilization Abuse, NYC. She also served on the boards of film and television organizations including the Association of Independent Film and Videomakers (AIVF), publisher of The Independent; The Independent Television Service (ITVS), and others. Braderman worked with several mass organizations for coalition building and shared electoral work for local progressive politicians such as Jose Rivera. In the Coalition for a Peoples Alternative, she had worked with Rivera on organizing the "Peoples' Convention" in 1980 to advocate for affordable housing, and a variety of other issues for which progressives had been fighting. The Convention temporarily reclaimed 12 burnt-out blocks of the
South Bronx The South Bronx is an area of the New York City Borough (New York City), borough of the Bronx. The area comprises neighborhoods in the southern part of the Bronx, such as Concourse, Bronx, Concourse, Mott Haven, Bronx, Mott Haven, Melrose, B ...
at Charlotte Street in NYC where they built their own "White House" and Peoples' Park. There, 5,000 delegates from all over the country including Puerto Rico, camped and conducted their plenary sessions in a huge tent on the site. Braderman is a founding member of '' Heresies: A Feminist Publication on Art and Politics'', a magazine produced by a collective of feminist artists and writers to publish work by women in the arts. She wrote and directed her film, ''The Heretics,'' about the collective in which 24 artists spoke about the times they shared challenging established notions of gender and power. ''The Heretics'' was premiered in a solo screening at the Museum of Modern Art in New York in 2009 where it ran for a week.


Film, video and writing

Braderman's work appears in numerous international permanent collections: *
The Stedelijk Museum The Stedelijk Museum Amsterdam (; Municipal Museum Amsterdam), colloquially known as the Stedelijk, is a museum for modern art, contemporary art, and design located in Amsterdam, Netherlands.
, Amsterdam *
The Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of the ...
, New York City *
DeCordova Museum and Sculpture Park The deCordova Sculpture Park and Museum is a 30-acre sculpture park and contemporary art museum on the shore of Flint's Pond in Lincoln, Massachusetts, 20 miles northwest of Boston. It was established in 1950. It is the largest park of its kind ...
: Lincoln, Massachusetts * Institute of Contemporary Art, London *
Centre Georges Pompidou The Centre Pompidou (), more fully the Centre national d'art et de culture Georges-Pompidou ( en, National Georges Pompidou Centre of Art and Culture), also known as the Pompidou Centre in English, is a complex building in the Beaubourg area of ...
, Paris *
Pacific Film Archive The Berkeley Art Museum and Pacific Film Archive (BAMPFA, formerly abbreviated as BAM/PFA) are a combined art museum, repertory movie theater, and archive associated with the University of California, Berkeley. Lawrence Rinder was Director from ...
: Berkeley, CA * Harvard University Cinematheque: Cambridge, MA *
San Francisco Museum of Modern Art The San Francisco Museum of Modern Art (SFMOMA) is a modern and contemporary art museum located in San Francisco, California. A nonprofit organization, SFMOMA holds an internationally recognized collection of modern and contemporary art, and was ...
*
Museo Nacional Centro de Arte Reina SofĂ­a The ''Museo Nacional Centro de Arte Reina SofĂ­a'' ("Queen SofĂ­a National Museum Art Centre"; MNCARS) is Spain's national museum of 20th-century art. The museum was officially inaugurated on September 10, 1992, and is named for Queen SofĂ­a. It ...
, Madrid *
Wexner Center for the Arts The Wexner Center for the Arts is the Ohio State University's "multidisciplinary, international laboratory for the exploration and advancement of contemporary art". The Wexner Center opened in November 1989, named in honor of the father of Limite ...
: Columbus, OH *
Walker Art Center The Walker Art Center is a multidisciplinary contemporary art center in the Lowry Hill neighborhood of Minneapolis, Minnesota, United States. The Walker is one of the most-visited modern and contemporary art museums in the United States and, t ...
: Minneapolis, MN


Selected grants and fellowships

* Honored in 2013 as One of the
Best 10 Female Filmmakers Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporation, ...
in the USA by the
Documentary Channel A documentary channel is a specialty channel which focuses on broadcasting documentaries. Some documentary channels further specialize by dedicating their television programming to specific types of documentaries or documentaries in a specific ar ...
March 2013, when it was featured in "Her Take", showcasing documentaries by female filmmakers, a series videos and films, one by each honoree. * National Endowment for the Arts; Individual Artist Grant, 1989 *
Bay Area Video Coalition BAVC Media, previously known as the Bay Area Video Coalition (BAVC), is a nonprofit organization that works to connect independent producers and underrepresented communities to emerging media technologies. It was founded in 1976 in San Francisc ...
MediaMaker of the Year Award for 2009 * Hewllett – Mellon Foundation (1987, 1990, 1992, 1995, 1997, 1999, 2001–2007) *
MacArthur Foundation The John D. and Catherine T. MacArthur Foundation is a private foundation that makes grants and impact investments to support non-profit organizations in approximately 50 countries around the world. It has an endowment of $7.0 billion and p ...
(1998 and 2004) *
Fulbright Foundation The Fulbright Program, including the Fulbright–Hays Program, is one of several United States Cultural Exchange Programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people of ...
Chair in Electronic Arts, Porto, Portugal (2002) *
Lemelson Foundation The Lemelson Foundation is an American 501(c)(3) private foundation. It was started in 1993 by Jerome H. Lemelson and his wife Dorothy. Origins Jerome H. Lemelson based the foundation on his personal beliefs about the role of invention and invento ...
(1994, 1998) *
Wexner Center for the Arts The Wexner Center for the Arts is the Ohio State University's "multidisciplinary, international laboratory for the exploration and advancement of contemporary art". The Wexner Center opened in November 1989, named in honor of the father of Limite ...
, Visiting Artist (January & August 1993, Summer 1998) * Koopman Chair in the Visual Arts, Hartford Art School,
University of Hartford The University of Hartford (UHart) is a private university in West Hartford, Connecticut. Its main campus extends into neighboring Hartford and Bloomfield. The university attracts students from 48 states and 43 countries. The university and it ...
(1996–97) *
New York State Council on the Arts The New York State Council on the Arts (NYSCA) is an arts council serving the U.S. state of New York. It was established in 1960 through a bill introduced in the New York State Legislature by New York State Senator MacNeil Mitchell (1905–1996), ...
(1989, 1992, 1994, 1996) * The New England Fellowships Program through the NEA & the American Film Institute (1989) *
The Jerome Foundation James Jerome Hill II (March 2, 1905 – November 21, 1972) was an American filmmaker and artist known for his award-winning documentary and experimental films. Career Hill was the child of railroad executive Louis W. Hill. He was educated at Ya ...
(1987–88) *
New York Foundation for the Arts The New York Foundation for the Arts (NYFA) is an independent 501(c)(3) charity, funded through government, foundation, corporate, and individual support, established in 1971. It is part of a network of national not-for-profit arts organizations ...
(1987–88) *
Nova Scotia College of Art and Design NSCAD University, also known as the Nova Scotia College of Art and Design or NSCAD, is a public art university in Halifax, Nova Scotia, Canada. The university is a co-educational institution that offers bachelor's and master's degrees. The uni ...
Fellow (1979)


Video and film works


Documentaries


No More Nice Girls Productions

Braderman's non-profit production company is located in Northampton, Massachusetts. The company produces all of Braderman's video/film works, multimedia works, web sites and web series for online, TV, home video and gallery distribution. The No More Nice Girls mandate expresses an investment in allowing artists to secure freedom of speech through access to the medium of video and internet. They aim to produce and distribute analytical, intelligent film that prioritizes multiple subjectivities and envisions a democratic future. The company includes a facilities cooperative and a screening space, as well as community outreach programming. Other members include
Crescent Diamond A crescent shape (, ) is a symbol or emblem used to represent the lunar phase in the first quarter (the "sickle moon"), or by extension a symbol representing the Moon itself. In Hinduism, Lord Shiva is often shown wearing a crescent moon on his ...
, Dana Master and Stashu Kybartes.


Themes

Braderman's work engages with ideas about female identity. A common theme in her work is a critical look at the production of media and
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
, including the unforgiving representation of women in these spaces. Braderman has stated: "my work has been about creating alternative representations of dominant rhetorical categories such as woman, sexuality, space, or politics." Braderman's work engages with feminist art histories of collage, combining the medium with irony and
black humour Black comedy, also known as dark comedy, morbid humor, or gallows humor, is a style of comedy that makes light of subject matter that is generally considered taboo, particularly subjects that are normally considered serious or painful to discus ...
. Braderman's work also invests in producing a record of a women's movement that threatens, via a variety of forms of backlash against it, to disappear from history.


Writing

Braderman was a founding member of the
Heresies Collective The Heresies Collective was founded in 1976 in New York City, by a group of feminist political artists. The group sought to, among other goals, examine art from a feminist and political perspective. In addition to a variety of actions and cultural o ...
, which published from 1977 to 1992, during the
second wave of feminism Second-wave feminism was a period of feminist activity that began in the early 1960s and lasted roughly two decades. It took place throughout the Western world, and aimed to increase equality for women by building on previous feminist gains. Wh ...
. During the 1970s she contributed to the feminist journal as a member of the publishing collective as well as with writing and editing of two issues of the magazine. Braderman has written original scripts for all of her own produced works. as well as several yet unproduced pieces. She also wrote script materials for Manuel DeLanda's experimental works in film such as, "Raw Nerves; A Lacanian Thriller" (1980). She has written critically about issues of representation in film and video, popular vs. "high" art, ideas of utopia, critique and redefinition of the so-called "documentary" film as well as women in film, feminism and the
Women's movement The feminist movement (also known as the women's movement, or feminism) refers to a series of social movements and political campaigns for radical and liberal reforms on women's issues created by the inequality between men and women. Such iss ...
and popular, avant-garde and non-fiction films and videos. Her essays include Feminism and Video: A View From The Village,"Camera Obscura; Archive for the Future", The First International Festival of Films by Women,
Artforum ''Artforum'' is an international monthly magazine specializing in contemporary art. The magazine is distinguished from other magazines by its unique 10½ x 10½ inch square format, with each cover often devoted to the work of an artist. Notabl ...
, September 1972. Reclaiming the Utopian Movement, "
Paper Tiger Television Paper Tiger Television (PTTV) is a non-profit, low-budget public access television program and open media collective based in New York City. Currently operating from Brooklyn, PPTV was co-founded by media activist and Academy Award nominated doc ...
", and Feminism, the individual and what's left: " Heresies: A Feminist Publication on Art and Politics" Issue 1, Number 1, 1977."


Reception

Braderman's work has been reviewed widely. Notable reviews have been included in publications such as ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'' (London), ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
'', ''Artforum'', ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'', ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'', and ''Art Journal''. Her work is currently distributed by: The
Video Data Bank Video Data Bank (VDB) is an international video art distribution organization and resource in the United States for videos by and about contemporary artists. Located in Chicago, Illinois, VDB was founded at the School of the Art Institute of Chic ...
at the
Art Institute of Chicago The Art Institute of Chicago in Chicago's Grant Park, founded in 1879, is one of the oldest and largest art museums in the world. Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 mill ...
;
Women Make Movies Women Make Movies is a non-profit feminist media arts organization based in New York City. Founded by Ariel Dougherty and Sheila Paige with Dolores Bargowski, WMM was first a feminist production collective that emerged from city-wide Women's Li ...
;
LUX The lux (symbol: lx) is the unit of illuminance, or luminous flux per unit area, in the International System of Units (SI). It is equal to one lumen per square metre. In photometry, this is used as a measure of the intensity, as perceived by the ...
; and The Danish Broadcasting Corporation. Braderman was previously distributed by
Paper Tiger Television Paper Tiger Television (PTTV) is a non-profit, low-budget public access television program and open media collective based in New York City. Currently operating from Brooklyn, PPTV was co-founded by media activist and Academy Award nominated doc ...
until its archives were donated to Deep Dish Television and the
NYU Libraries New York University Division of Libraries (NYU Libraries) is the library system of New York University (NYU), located on the university's global campus, but primarily in the United States. It is one of the largest university libraries in the Unite ...
.


References


External links

* {{DEFAULTSORT:Braderman, Joan Feminist artists American video artists Living people People from Washington, D.C. Harvard University alumni New York University alumni Hampshire College faculty Women video artists Jewish American artists Year of birth missing (living people) Heresies Collective members 21st-century American Jews