Jim Paidas (born April 24, 1956 in

Stamford, Connecticut Stamford () is a city in the U.S. state of Connecticut, outside of Manhattan. It is Connecticut's second-most populous city, behind Bridgeport. With a population of 135,470, Stamford passed Hartford and New Haven in population as of the 2020 ...

) is an American brand-building executive and intellectual property licensing agent. He was also the drummer in the 1970s and 1980s

rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...

bands ''Ambush'' and ''Rough Cut''.

Career

Paidas founde
Promotion Sales, Ltd.
in 1982, a

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

-based advertising and promotional merchandise company, working with clients:

American Tobacco Co. The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company. The company was one of the original 12 members of ...

Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other retai ...

Liz Claiborne Anne Elisabeth Jane Claiborne (March 31, 1929 – June 26, 2007) was an American fashion designer and businesswoman. Her success was built upon stylish yet affordable apparel for career women featuring colorfully tailored separates that cou ...

Kenneth Cole Productions Kenneth Cole Productions, Inc. is an American fashion house that was founded in 1982 by Kenneth Cole and Sam Edelman. History and operations Cole originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcas ...

, and

World Wrestling Entertainment World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

(WWE). Paidas assisted the

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

for twenty years developing their live-venue merchandise programs utilizing branded retail merchandise, premiums, and promotional marketing products. He worked on all of their marquis events, including:

WrestleMania WrestleMania is a professional wrestling pay-per-view (PPV) and livestreaming event held annually between mid-March and mid-April by WWE, the world's largest professional wrestling promotion. Since premiering in 1985, 37 editions followed, mos ...

Smackdown ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. ET on Fox. Fox Deportes simulc ...

Raw Raw is an adjective usually describing: * Raw materials, basic materials from which products are manufactured or made * Raw food, uncooked food Raw or RAW may also refer to: Computing and electronics * .RAW, a proprietary mass spectrometry dat ...

Royal Rumble The Royal Rumble is a professional wrestling pay-per-view (PPV) and livestreaming event, produced annually since 1988 by WWE, the world's largest professional wrestling promotion. It is named after the Royal Rumble match, a modified battle roya ...

and

King of the Ring King of the Ring was a professional wrestling pay-per-view (PPV) and WWE Network event produced by WWE, a Connecticut-based professional wrestling promotion. The PPV event was held annually in June and was established in 1993 when the promotio ...

. He also was instrumental in developing a line of branded merchandise for WWE's XFL Arena Football League and assisted in their initial network broadcast rollout. In 2004, Paidas founde
Paidas Management
an

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...

licensing management company, and worked with the

Discovery Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discovery ...

TLC TLC may refer to: Arts and entertainment Television * ''TLC'' (TV series), a 2002 British situational comedy television series that aired on BBC2 * TLC (TV network), formerly the Learning Channel, an American cable TV network ** TLC (Asia), an As ...

reality-series

Orange County Choppers Orange County Choppers (OCC) is an American motorcycle manufacturer and lifestyle brand company based in the town of Newburgh, located in Orange County, New York, that was founded in 1999 by Paul Teutul Sr. The company was featured on ''Ameri ...

as a

licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

agent and built the brand into a retail licensing juggernaut with $400M millions dollars of product sold worldwide through a group of over seventy

licensee A licensee can mean the holder of a license or, in U.S. tort law, a licensee is a person who is on the property of another, despite the fact that the property is not open to the general public, because the owner of the property has allowed the li ...

s to mid-tier, specialty, and mass retail channels of distribution. In 2006, Paidas added two more

Discovery Channel Discovery Channel (known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery) is an American cable channel owned by Warner Bros. Discovery, a publicly traded company run by CEO David Zaslav. , Discovery Channe ...

hit shows to his roster: Boyd Coddington's American Hotrod and Dog the Bounty Hunter. He successfully secured leading licensees for soft goods / apparel, footwear, accessories, toys, collectibles, and tools resulting in $100M million dollars of product sold worldwide. Paidas also developed the ''Rockstalgia'' rock clothing line with

Jon Levin Jon Levin (born March 18, 1966) is an American musician and the current guitarist for heavy metal band Dokken. Biography Early years Jon Levin was involved with music very early on in life. He began playing piano at age four, trumpet by age ...

from the 1980s rock band

Dokken Dokken is an American glam metal band formed in Los Angeles in 1978. It split up in 1989 and reformed four years later. The band had several hit singles which charted on the Billboard Hot 100, such as " Alone Again", " In My Dreams", and " Burn ...

. ''Rockstalgia'' was an imprinted apparel driven program that brought album cover artwork from the most popular bands from the 1960s, '70s, and '80s to a diverse group of retail licensees. In 2011, Paidas acted as the exclusive licensing agent for

Vexcon ''Billy the Exterminator'' (formerly ''The Exterminators'') is an American reality television series which aired on the A&E network. The show followed the professional life of William "Billy" Bretherton, an entomologist, pest control technician ...

(

Billy the Exterminator ''Billy the Exterminator'' (formerly ''The Exterminators'') is an American reality television series which aired on the A&E network. The show followed the professional life of William "Billy" Bretherton, an entomologist, pest control technician ...

). In 2013, he developed the brand ''The Rock Factor'', again with

, which was a fan-based, interactive, rock-star phone and merchandise website where fans could speak directly to their favorite stars and purchase merchandise online. In January 2014, Paidas was again retained by

in his role as ''Vice President of Business Development'' responsible for brand-building through use of

sponsorships Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

, endorsements, on-air bike-builds,

experiential marketing Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumer ...

, client activation, appearances, and

. For 2017, Paidas has once again found himself working with and representing a who's who of clients including:

Formula 1 Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

and

NHRA The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...

teams, Doug Asermely of Sickies Garage, and Jo Coddington of Discovery Channel's

American Hot Rod ''American Hot Rod'' is a reality television series that originally aired between 2004 and 2007 on The Learning Channel and Discovery Channel. The series followed renowned car designer Boyd Coddington and his crew as they built hot rods and cust ...

fame. In May 2017, ''Virtuous Vices, LLC'', a New York-based company specializing in direct-to-consumer monthly subscription boxes, doing business a
Robb Vices
has retained ''Paidas Management'' in a business development role, naming Jim Paidas as ''Director of Corporate and Special Markets'', to enhance their footprint in the corporate premium space. Robb Vices is a subscription based service centered on the monthly delivery of “storied treasures”. Every month, they deliver a box of bespoke products and experiences that have been specially curated by the well-heeled lifestyle experts at Robb Vices. As of 2019, Paidas is working with

Doc McGhee Doc McGhee is an American music manager, best known for working with hard rock bands Kiss, Bon Jovi and Mötley Crüe. The latter two groups experienced their rise to stardom under his management. He has also worked with Hootie & the Blowfish. H ...

of McGhee Entertainment and with rock band

KISS A kiss is the touch or pressing of one's lips against another person or an object. Cultural connotations of kissing vary widely. Depending on the culture and context, a kiss can express sentiments of love, passion, romance, sexual attraction, ...

on their

End of the Road World Tour The End of the Road World Tour is the ongoing final concert tour by the American rock band Kiss. The tour began on January 31, 2019, at Rogers Arena in Vancouver, Canada and is set to conclude on December 2, 2023 at Madison Square Garden in New ...

. In a business development role, Paidas is pursuing corporate advertising, sponsorships, experiential marketing, and fan activation opportunities. Through such partnerships, businesses are able to gain maximum advertising visibility, worldwide exposure, and media value. By partnering with

and taking advantage of the publicity generated due to their popularity, broad-based appeal and connectivity to all forms of media, social media, and entertainment channels, businesses typically obtain a media value equivalency of five to ten times the cost associated with a traditional media buy. Paidas also created a line of premiums that will be available for distribution by

and the band until the close of the

. {{DEFAULTSORT:Paidas, Jim 1956 births Living people 20th-century American businesspeople