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Jeremy "Jez" George (born 24 January 1970) is a former English
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
manager Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities o ...
who was Chief Executive Officer for
Cambridge United Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They compete in EFL League one , the 3rd tier of the English football league system. The club is based at the Abbey Stadium on N ...
in the
Football League Two The English Football League Two (often referred to as League Two for short or Sky Bet League Two for sponsorship purposes, and known as the Football League Two from 2004 until 2016) is the third and lowest division of the English Football Lea ...
. He was also a prominent figure in the Cambridge United Youth & Community Trust. He has been hailed as "the heart and soul" of the club by former
England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...
international
Dion Dublin Dion Dublin (born 22 April 1969) is an English former professional footballer, television presenter and pundit. He is a club director of Cambridge United. As a player he was a centre-forward, notably playing in the Premier League for Manchest ...
. He is currently Director of Football at English League One side Lincoln City. George is also a noted football
lobbyist In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
and
fundraiser Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...
, campaigning for changes to rules in youth football funding which currently see clubs relegated from the
Football League The English Football League (EFL) is a league of professional football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in the world. It was the top-level football league in Engla ...
lose the entirety of their funding after two seasons. As part of his work he has founded the organisation Protect Football's Future, has taken part in two cross-country charity walks raising over £100,000 for youth development schemes, and in doing so has earned plaudits from an array of high-profile football personalities including Bob Wilson,
Sam Allardyce Samuel Allardyce (; born 19 October 1954), colloquially referred to as Big Sam, is an English association football, football manager and former professional player. Allardyce made 578 league and cup appearances in a 21-year career spent most ...
and Sir
Alex Ferguson Sir Alexander Chapman Ferguson (born 31 December 1941) is a Scottish former football manager and player, best known for managing Manchester United from 1986 to 2013. He is widely regarded as one of the greatest football managers of all time ...
.


Youth football


Cambridge United Youth & Community Trust

George was integral in setting up the Cambridge United Youth & Community Trust, which was formed in March 2010 to provide sport and learning activities for children in
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
and the surrounding area. Its mission statement is "to positively influence the lifetime potential of 10,000 children annually through sport", which it seeks to achieve through operating football courses and a Centre of Excellence, alongside more traditional education courses which it runs out of its state of the art Learning Centre at the
Abbey Stadium Abbey Stadium is a association football, football stadium in Cambridge, England. It has been the home ground of Cambridge United F.C. since 1932, and currently has a maximum Seating capacity, capacity of 8,127 spectators. Cambridge Regional Coll ...
. As a result of his involvement with the Trust, and as manager of
Cambridge Regional College Cambridge Regional College is a mixed further education college in Cambridge, Cambridgeshire, England. College profile The college offers courses in a wide range of subjects from hair and beauty and mechanics to media studies and science, as ...
, George became intimately involved with the financing of youth football. Because of its status as a non-league club, Cambridge United receives no funding from the Football League Youth Development scheme, despite its historical success in producing players for both its own first team, and other clubs; indeed, the club's youth system is regarded throughout professional football circles as one of the best in England. George's first fundraising venture saw him walk from
Torquay Torquay ( ) is a seaside town in Devon, England, part of the unitary authority area of Torbay. It lies south of the county town of Exeter and east-north-east of Plymouth, on the north of Tor Bay, adjoining the neighbouring town of Paignton ...
to
Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...
to highlight the injustice in the funding rules which saw
Torquay United Torquay United Football Club is a professional football club based in Torquay, Devon, England. The team currently compete in the , the fifth tier of English football. They have played their home matches at Plainmoor since 1921 and are nicknamed ...
receive £180,000 for their youth set-up following their victory over Cambridge United in the 2009 play-off final. The walk saw George, along with then centre of excellence manager Matt Walker, cover 260 miles and raise £40,000 to help towards the annual running costs of Cambridge's youth teams.


Protect Football's Future

Protect Football's Future was launched in April 2010 as a coalition between six former league clubs -
Wrexham Wrexham ( ; cy, Wrecsam; ) is a city and the administrative centre of Wrexham County Borough in Wales. It is located between the Welsh mountains and the lower Dee Valley, near the border with Cheshire in England. Historically in the count ...
,
Oxford United Oxford United Football Club is a professional football club in the city of Oxford, England. The team plays in League One, the third tier of the English football league system. The chairman is Grant Ferguson, the manager is Karl Robinson and th ...
,
York City York City Football Club is a professional association football club based in the city of York, North Yorkshire, England. As of the 2022–23 season, the team compete in the National League, at the fifth tier of the English football league sys ...
,
Rushden & Diamonds Rushden & Diamonds Football Club was an association football club based in Irthlingborough, Northamptonshire, England. Nicknamed "The Diamonds", the club played at Nene Park. The club's main rivals were county neighbours Kettering Town. The cl ...
,
Mansfield Town Mansfield Town Football Club is a professional association football, football club based in the town of Mansfield, Nottinghamshire, England. The team competes in , the fourth tier of the English football league system. Nicknamed 'The Stags', they ...
and Cambridge United - to oppose the FA's funding rules which they perceived as unfair and creating a
postcode lottery In the United Kingdom, the postcode lottery is the unequal provision of services such as healthcare, education and insurance prices depending on the geographic area or postcode. Postcodes can directly affect the services an area can obtain, such ...
. To publicise the launch, George undertook a 19-day, 410-mile walk in April and May 2010 from
Wrexham Wrexham ( ; cy, Wrecsam; ) is a city and the administrative centre of Wrexham County Borough in Wales. It is located between the Welsh mountains and the lower Dee Valley, near the border with Cheshire in England. Historically in the count ...
to
Wembley Wembley () is a large suburbIn British English, "suburb" often refers to the secondary urban centres of a city. Wembley is not a suburb in the American sense, i.e. a single-family residential area outside of the city itself. in north-west Londo ...
to raise funds and awareness of the campaign. During the so-called 'Walk for Change', close to 3,000 signatures were collected on a petition, with past and present
Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Foo ...
players
Dave Kitson David Barry Kitson (born 21 January 1980) is an English former professional footballer who played as a forward. He made 420 appearances in the Premier League and Football League, including 135 for Reading. Kitson began his career with non-L ...
, Danny Murphy,
Curtis Davies Curtis Eugene Davies (born 15 March 1985) is an English professional footballer who plays as a centre-back for club Derby County. Davies began his career at Luton Town, for whom he made his professional debut in 2003. Davies moved to Premier ...
and Jack Collison among those pledging support. The walk raised around £60,000 for youth development funds and garnered much media attention for the campaign, culminating in the presentation of the petition to the FA at Wembley, and an All Star Match at the
Abbey Stadium Abbey Stadium is a association football, football stadium in Cambridge, England. It has been the home ground of Cambridge United F.C. since 1932, and currently has a maximum Seating capacity, capacity of 8,127 spectators. Cambridge Regional Coll ...
. Dave Kitson, in particular, was a vocal supporter of George's campaign, appearing at the All Star Match, conducting various media interviews and (alongside Jack Collison and Curtis Davis) writing an
open letter An open letter is a Letter (message), letter that is intended to be read by a wide audience, or a letter intended for an individual, but that is nonetheless widely distributed intentionally. Open letters usually take the form of a letter (mess ...
to the FA, Premier League and Football League supporting the need for changes to youth football's financing. In January 2011, George said of his campaign that "some progress has been made but it’s a very slow process". This followed meetings with Sir
Trevor Brooking Sir Trevor David Brooking, (born 2 October 1948) is a former England international footballer, manager, pundit and football administrator; he now works as director of football development in England. He spent almost his entire career at West Ha ...
, the FA's director of football development and Jed Roddy, the Premier League's head of youth, to discuss the Protect Football's Future campaign.


Managerial career


CRC FC

After joining
Cambridge United Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They compete in EFL League one , the 3rd tier of the English football league system. The club is based at the Abbey Stadium on N ...
from local rivals Cambridge City, George became the first manager of
Cambridge Regional College Cambridge Regional College is a mixed further education college in Cambridge, Cambridgeshire, England. College profile The college offers courses in a wide range of subjects from hair and beauty and mechanics to media studies and science, as ...
, a team formed in
2006 File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...
as a
de facto ''De facto'' ( ; , "in fact") describes practices that exist in reality, whether or not they are officially recognized by laws or other formal norms. It is commonly used to refer to what happens in practice, in contrast with ''de jure'' ("by la ...
reserve team. FA rules prohibit reserve teams playing at certain levels of the
football pyramid In sports leagues, promotion and relegation is a process where teams are transferred between multiple divisions based on their performance for the completed season. Leagues that use promotion and relegation systems are often called open leagues. ...
, and so the CRC name was adopted in recognition of the college's financial support, and because the team is made up almost entirely of scholars. George coached the team for a number of years to considerable success both on and off the field as it grew to establish itself in the
Eastern Counties Football League The Eastern Counties Football League, currently known as the Thurlow Nunn League for sponsorship purposes, is an English football league at levels 9 and 10 of the English football league system. It currently contains clubs from Norfolk, Suffol ...
, finishing runners-up in 2008–09 and again in 2009–10, producing a number of players who would go on to star in Cambridge's first team, notably Josh Coulson, Robbie Willmott and Luke Berry.


Cambridge United

When
Martin Ling Martin Ling (born 15 July 1966) is an English football manager and former player currently director of football for Leyton Orient. He played in over 100 Football League matches for each of Exeter City, Southend United, Swindon Town and Leyton ...
left Cambridge United on 1 February 2011 after 87 games in charge, George took over as
caretaker manager In association footballing terms, a caretaker manager or interim manager is somebody who takes temporary charge of the management of a football team, usually when the regular Manager (association football), manager is dismissed or leaves for a ...
of the first team, initially until the end of the 2010–11 season. After successfully guiding the team to safety from relegation, his position was made permanent at the end of the season. George set about reshaping the team prior to the 2011–12 season in order to meet budget cuts, which saw a 25% reduction in the club's playing budget. A number of the club's highest earners, including former assistant manager
Paul Carden Paul Andrew Carden (born 29 March 1979) is an English former professional footballer and coach, who is currently manager of Nantwich Town. While playing at Cambridge United, Carden was also the club's assistant manager. He previously played fo ...
and the previous season's top scorer Danny Wright, left the club as George implemented a disciplined wage structure: "the players who were over the wage ceiling...were quite categorically told the options they had to them were to take a pay cut and discuss what that would be or to find another club". Despite the budget restraints, however, George enjoyed a successful start to the season with a team made up of CRC graduates and promising youngsters. Early season form saw the team establish itself in the
play-off The playoffs, play-offs, postseason or finals of a sports league are a competition played after the regular season by the top competitors to determine the league champion or a similar accolade. Depending on the league, the playoffs may be eithe ...
positions following notable away wins against
Luton Town Luton Town Football Club () is a professional association football club based in the town of Luton, Bedfordshire, England, that competes in the Championship, the second tier of the English football league system. Founded in 1885, it is nicknam ...
and
Mansfield Town Mansfield Town Football Club is a professional association football, football club based in the town of Mansfield, Nottinghamshire, England. The team competes in , the fourth tier of the English football league system. Nicknamed 'The Stags', they ...
, both tipped for success prior to the start of the season. Such was the dramatic change in the mood around the club under George's management, attendances began to recover from the historic lows seen under the Ling-era, and fans coined the term 'the Jezolution', a
portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsforename A given name (also known as a forename or first name) is the part of a personal name quoted in that identifies a person, potentially with a middle name as well, and differentiates that person from the other members of a group (typically a f ...
and '
revolution In political science, a revolution (Latin: ''revolutio'', "a turn around") is a fundamental and relatively sudden change in political power and political organization which occurs when the population revolts against the government, typically due ...
', selling 'Viva La Jezolution' merchandise to continue George's legacy of fundraising from his youth football days. On 14 April 2012, George paid the ticket entry fee for each of the 80 Cambridge United fans who attended the club's away fixture at Barrow out of his own pocket. This generous act was George's way of thanking the club's fans for their loyal support throughout his first full year in charge, and was followed by the first team players on that day buying a large amount of pizzas for the away fans to eat on their 270-mile journey home. Cambridge United would finish the 2011–12 season in 9th place. George led
Cambridge United Cambridge United Football Club is a professional association football club based in the city of Cambridge, England. They compete in EFL League one , the 3rd tier of the English football league system. The club is based at the Abbey Stadium on N ...
to two wins out of their first three league matches in the
2012–13 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1. I ...
Conference National The National League, known as the Vanarama National League for sponsorship reasons, is the highest level of the National League System and fifth-highest of the overall English football league system. It is the highest league that is semi-profes ...
campaign. This strong start was followed by a run of eight games where they failed to win, only securing three draws. This poor run of form led George to announce his return to his previous role as Director of Football on 4 October 2012. At the same time,
Richard Money Richard Money (born 13 October 1955) is an English former footballer and manager who was most recently manager of National League club Hartlepool United. Before this, he managed Cambridge United, overseeing the side's return to the Football Leag ...
was announced as the new head coach of Cambridge United. He was made Chief Executive Officer of Cambridge United in October 2014.


Managerial statistics


References


External links

* {{DEFAULTSORT:George, Jez 1970 births Living people English football managers Cambridge United F.C. managers National League (English football) managers