Jeremy Schoemaker at Affiliate Summit East 2009

Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.ShoeMoney Blog, About
/ref> He is a frequent speaker at

search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...

and affiliate conferences.Personal Branding, Interview Jeremy Schoemaker
/ref> He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd. ''Slate'' stated on October 1, 2008 that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from

Google AdSense Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advert ...

for just one month's worth of clicks.

Education and career

While in attendance at

Western Illinois University Western Illinois University (WIU) is a public university in Macomb, Illinois. It was founded in 1899 as Western Illinois State Normal School. As the normal school grew, it became Western Illinois State Teachers College. History Western Illin ...

, Schoemaker founded his first business, making

Macintosh The Mac (known as Macintosh until 1999) is a family of personal computers designed and marketed by Apple Inc., Apple Inc. Macs are known for their ease of use and minimalist designs, and are popular among students, creative professionals, and ...

gaming sites. At its peak, NextPimp.com saw an average of 150,000 unique views per day. Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and

affiliate marketing Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of p ...

. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal. In 2010, Schoemaker won ''

Fast Company ''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Web ...

''s Influence Project, getting more than 500,000 clicks by tapping into his online followers. In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds, an

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

affiliate service that allows users to display live eBay auctions on their websites. The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference. In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars. In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites. GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015. Schoemaker self-published his autobiography, ''Nothing’s Changed But My Change: The ShoeMoney Story'', in January 2013 on

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...

Legal

On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a

Google Adwords Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...

account specialist, to protect the ShoeMoney Trademark. Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation. Farrel withdrew his counter-suit in July and the case was settled in August 2009.

Philanthropy

Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event. He began hosting these auctions in 2009, and has since raised over $80,000.