Jean-Marc Léger (born 1961) is an economist and founding President of Léger. Léger founded this firm with his father Marcel Léger in 1986 under the name ''Léger & Léger''. Under his leadership, the company made ten acquisitions in Canada and the United States. Today, Léger has more than 600 employees in offices across Canada ( Montreal, Quebec City, Toronto, Edmonton,

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

, Winnipeg and Vancouver) and in the United States ( Philadelphia). Léger is a member of the Board of Directors of Groupe TVA, Groupe Sportscene (owner o
La Cage - Brasserie sportive

Capsana
the ''Fondation de l'entrepreneurship'' and the CRIC (Canadian Research Insights Council). He was Chairman of the Board of the Université du Québec à Montréal from 1999 to 2003 and of the ''Publicité Club de Montréal'' from 2002 to 2003. He was also President of the

Board of Trade of Metropolitan Montreal The Chamber of Commerce of Metropolitan Montreal (until 2016: Board of Trade of Metropolitan Montreal) (french: Chambre de commerce du Montréal métropolitain) is an association of businesses and businesspeople in Greater Montreal. In its own wo ...

between 2013 and 2015 and of th
Worldwide Independent Network of Market Research
which includes the largest independent marketing research firms. In 2020, he became appointed as one of the two Canadian representative for ESOMAR , the global community which represents data, research, insights and analytics professionals . Léger is the author of the best-selling book ''Cracking the Quebec Code'' and is recognized as an expert on consumer behaviour and millennials. He is a specialist of the American market and is frequently featured in the North American media. He appears regularly on television programs, particularly during Quebec and Canadian elections, as a public opinion specialist. He is also a columnist for the Journal de Montréal.

Published works

''Cracking the Quebec Code''
in collaboration with Jacques Nantel and Pierre Duhamel, Éditions de l'Homme, 2016, 237 pages

Published works

See also

Notes and references

External links