Jean-Marc Léger (born 1961) is an

economist An economist is a professional and practitioner in the social sciences, social science discipline of economics. The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...

and founding President of Léger. Léger founded this firm with his father

Marcel Léger Marcel Léger (June 8, 1930 – February 5, 1993) was a Canadian politician, and a supporter of Quebec sovereignty. He also founded the Canadian polling firm that became Léger Marketing. Background Léger was born in Montreal. He is the fath ...

in 1986 under the name ''Léger & Léger''. Under his leadership, the company made ten acquisitions in

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

. Today, Léger has more than 600 employees in offices across Canada (

Montreal Montreal ( ; officially Montréal, ) is the List of the largest municipalities in Canada by population, second-most populous city in Canada and List of towns in Quebec, most populous city in the Provinces and territories of Canada, Canadian ...

Quebec City Quebec City ( or ; french: Ville de Québec), officially Québec (), is the capital city of the Provinces and territories of Canada, Canadian province of Quebec. As of July 2021, the city had a population of 549,459, and the Communauté métrop ...

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city ancho ...

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

Winnipeg Winnipeg () is the capital and largest city of the province of Manitoba in Canada. It is centred on the confluence of the Red and Assiniboine rivers, near the longitudinal centre of North America. , Winnipeg had a city population of 749,6 ...

and

Vancouver Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

) and in the

(

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

). Léger is a member of the Board of Directors of

Groupe TVA Groupe TVA Inc. is a Canadian communications company with operations in broadcasting, publishing and production. It was founded as Télé-Métropole Corporation in 1960, and owned CFTM-TV, Montreal's first privately-owned francophone station. It c ...

, Groupe Sportscene (owner o
La Cage - Brasserie sportive

Capsana
the ''Fondation de l'entrepreneurship'' and the CRIC (Canadian Research Insights Council). He was Chairman of the Board of the

Université du Québec à Montréal The Université du Québec à Montréal (English: University of Quebec in Montreal), also known as UQAM, is a French-language public university based in Montreal, Quebec, Canada. It is the largest constituent element of the Université du Québe ...

from 1999 to 2003 and of the ''Publicité Club de Montréal'' from 2002 to 2003. He was also President of the

Board of Trade of Metropolitan Montreal The Chamber of Commerce of Metropolitan Montreal (until 2016: Board of Trade of Metropolitan Montreal) (french: Chambre de commerce du Montréal métropolitain) is an association of businesses and businesspeople in Greater Montreal. In its own wo ...

between 2013 and 2015 and of th
Worldwide Independent Network of Market Research
which includes the largest independent marketing research firms. In 2020, he became appointed as one of the two Canadian representative for ESOMAR , the global community which represents data, research, insights and analytics professionals . Léger is the author of the best-selling book ''Cracking the Quebec Code'' and is recognized as an expert on consumer behaviour and millennials. He is a specialist of the American market and is frequently featured in the North American media. He appears regularly on television programs, particularly during Quebec and Canadian elections, as a public opinion specialist. He is also a columnist for the Journal de Montréal.

Published works

''Cracking the Quebec Code''
in collaboration with Jacques Nantel and Pierre Duhamel, Éditions de l'Homme, 2016, 237 pages

Published works

See also

Notes and references

External links