Janet Froelich (born 1946, New York, NY) is an American

graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...

and creative director.

Biography

Janet Froelich received her undergraduate degree from

Cooper Union The Cooper Union for the Advancement of Science and Art (Cooper Union) is a private college at Cooper Square in New York City. Peter Cooper founded the institution in 1859 after learning about the government-supported École Polytechnique in ...

and an MFA from

Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the wo ...

. She was a designer of ''

Heresies Heresy is any belief or theory that is strongly at variance with established beliefs or customs, in particular the accepted beliefs of a church or religious organization. The term is usually used in reference to violations of important religi ...

'', a

feminist Feminism is a range of socio-political movements and ideologies that aim to define and establish the political, economic, personal, and social equality of the sexes. Feminism incorporates the position that society prioritizes the male po ...

journal that was produced from 1977 to 1993 by the New York-based Heresies Collective. Froelich was featured in ''

The Heretics ''The Heretics'' is a feature-length, documentary film written and directed by Joan Braderman and distributed by Women Make Movies. It focuses on a group of New York-based feminist artists called the Heresies Collective, and their influential art ...

'', a film that examines the inside story of the "second wave" of the Women's Movement. Froelich worked for ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' for 22 years, serving as creative director for ''

The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine Supplement (publishing), supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted man ...

'', as well as '' T: The New York Times Style Magazine''. As art director at ''The New York Times'', she was involved in the development of the ''New York Times Magazine'' cover illustration that led to the "

Tribute in Light The ''Tribute in Light'' is an art installation created in remembrance of the September 11 attacks. It consists of 88 vertical searchlights arranged in two columns of light to represent the Twin Towers. It stands six blocks south of the Worl ...

" memorial to the September 11, 2001 terrorist attack in New York City. Also during her time as art director at the Times, she decided to use a controversial photo of photographer and breast-cancer survivor Matuschka to illustrate a story on the politics of breast cancer. The cover photo, which ran in 1993, sparked controversy due to its graphic nature. She was creative director at ''

Real Simple ''Real Simple'' is an American monthly magazine published by Dotdash Meredith. The magazine features articles and information related to homemaking, childcare, cooking, and emotional well-being. The magazine is distinguished by its clean, unclut ...

'' magazine from 2009-2014.

Awards

Froelich's work has appeared in the annuals of the

AIGA The American Institute of Graphic Arts (AIGA) is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity ...

, the

Type Directors Club The Type Directors Club (TDC) is an international organization devoted to typography and type design, founded in 1946 in New York City. TDC believes that type drives culture, and that culture drives type—and is dedicated to cataloging, showcas ...

, Graphis, Print, American Photography and American Illustration. She has been featured in ''

Print Magazine ''Print'' is an American design and culture website that began as ''Print, A Quarterly Journal of the Graphic Arts'', in 1940, and continued publishing a physical edition through the end of 2017 as ''Print''. As a printed publication, ''Print'' ...

'', where she was interviewed by Steven Heller, as well as ''

Creative Review ''Creative Review'' is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print and ...

''. In 2006, Froelich was inducted into the Art Directors Hall of Fame. She has also been honored by

Hall of Femmes Hall of Femmes is a project, based in Sweden, aiming to highlight the work of women in art direction and design. The designers Samira Bouabana and Angela Tillman Sperandio founded the project in 2009 with the intention to revise design history by ...

, an organization that highlights the work of women in art direction and design. Froelich's career in graphic design was part of ''Women of Design: Influence And Inspiration From The Original Trailblazers To The New Groundbreakers'' (HOW Books 2009 )

References

{{DEFAULTSORT:Froelich, Janet Living people Yale School of Art alumni Cooper Union alumni Artists from New York City American graphic designers Women graphic designers American women artists 1946 births Heresies Collective members