Jane Ellison was a fictional character created in the 1920s by Borden to promote its Eagle Brand

condensed milk Condensed milk is cow's milk from which water has been removed (roughly 60% of it). It is most often found with sugar added, in the form of ''sweetened condensed milk'' (SCM), to the extent that the terms "condensed milk" and "sweetened condens ...

. Jane, called a "culinary expert", promoted her "Magic Recipes" in magazine articles, on the radio, and in her 1930s pamphlets ''Magic! The most amazing short-cuts in cooking you ever heard of'' and ''New magic in the kitchen: quick, easy recipes made with sweetened condensed milk''. The name Jane Ellison was used for the Club Secretary of the Borden Recipe Club, actually various employees of the advertising department, and signed all the Bulletins of the Club. Like

Betty Crocker Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was originally created by the Washburn-Crosby Company in 1921 following a contest in the '' Saturday Evening Post''. In 1954, ...

, she was also used as the contact point for consumers and signed correspondence with consumers. Her "Magic!" book is especially notable for its "Magic Lemon Cream Pie (uncooked filling)", the ancestor of

Key lime pie Key lime pie is an American dessert pie. It is made of lime, egg yolks, and sweetened condensed milk. It may be served with no topping, topped with a meringue topping made from egg whites, or with whipped cream; it may be cooked in a pie crust, ...

.''New magic''
p. 27
/ref>Stella Parks. ''BraveTart: Iconic American Desserts'', 2017, , p. 171-172

Notes

{{Borden, Inc. Borden (company) Food advertising characters Female characters in advertising Fictional characters introduced in 1923 American food writers Cookbook writers