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Jane Ruth Buckingham ( née Rinzler; born 1968) is an American author and businesswoman who founded the consumer insights firm Trendera. She is known for writing "The Modern Girl's Guide to Life" book series, which spawned the television series of the same name. She was convicted in the
2019 college admissions bribery scandal In 2019, a scandal arose over a criminal conspiracy to influence undergraduate admissions decisions at several top American universities. The investigation into the conspiracy was code named Operation Varsity Blues. The investigation and rela ...
.


Early career

At the age of 16, Buckingham wrote the book ''Teens Speak Out'', a report from teens on their most intimate thoughts, feelings and hopes for the future. After working in advertising at
BBDO BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, B ...
New York, FCB/Leber Katz New York and Houston Effler Boston, she started her own youth-focused trend-forecasting firm, Youth Intelligence, in 1996.


Career


Youth Intelligence

Youth Intelligence is a youth-focused consumer insights company that focuses on "Generations X and Y" (i.e. ages 14–39). While running Youth Intelligence, Buckingham published ''The Cassandra Report'', a trend forecasting study used by large companies. The company worked with clients including Chanel,
Fox Broadcasting The Fox Broadcasting Company, commonly known simply as Fox and stylized in all caps as FOX, is an American commercial broadcast television network owned by Fox Corporation and headquartered in New York City, with master control operations and ...
, MTV, Levis, and
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
. In 2003, Buckingham sold Youth Intelligence to the
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
based talent and sports agency
Creative Artists Agency Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. It is regarded as an influential company in the talent agency business and manages numerous clients. In March 2016, CAA had 1,800 emplo ...
.


''The Modern Girl's Guide to Life''

Buckingham wrote ''The Modern Girls Guide to Life'' (Regan, 2004), ''The Modern Girl’s Guide to Motherhood'' (Collins, 2006) and ''The Modern Girls Guide to Sticky Situations'' (Collins, 2010). She has addressed subjects including parenting tips in the series, and predictions about the future for businesses in ''What's Next''. The Modern Girls Guide book series was turned into a television series that ran for 36 episodes for the Style Network in 2003. The show was hosted by Buckingham along with
Eva LaRue Eva Maria LaRue (; born December 27, 1966) is an American actress and model. She is known for her roles as Maria Santos on ''All My Children'' and Det. Natalia Boa Vista on ''CSI: Miami''. Early life LaRue was born in Long Beach, California ...
,
Claudia Jordan Claudia Angela Jordan is an American talk show host, actress, model, businesswoman and reality television and radio personality. She is known for appearing as a model on the U.S. version of ''Deal or No Deal'' and ''The Price Is Right'', and fo ...
and Jess Zaino.


Trendera

Buckingham left the Intelligence Group in 2009 to start Trendera, a trend forecasting, consulting, research, and multi media company. Buckingham consults companies and individuals to help them reach out to diverse age groups.


Press, film, and television appearances

Buckingham has been the subject of in-depth profiles in ''The Los Angeles Times'', ''The Boston Globe'', ''60 Minutes'', and ''Good Morning America''. She has appeared on numerous programs including, ''The Today Show'' and ''The Oprah Winfrey Show'', and ''The View''. Additionally, Buckingham has been a keynote speaker and panelist at events such as ASME, SIMA, and BlogHer., and L2. Buckingham is currently a contributing editor at ''Glamour'', and ''The Huffington Post'', and makes regular appearances on ''Good Morning America'' and ''The View''.


College admissions scandal conviction

Buckingham was arrested on March 12, 2019, for participation in a college admissions bribery scandal. Buckingham, acting without her son's knowledge or consent, donated $50,000 to the college counseling firm Key Worldwide Foundation to arrange for a proctor to take the ACT on her son's behalf. Buckingham provided the proctor with a sample of her son's writing to emulate and had her son take a practice ACT in order to have him believe he had actually taken the test. In April, Buckingham agreed to plead guilty. On October 23, 2019, U.S. District Court Judge
Indira Talwani Indira Talwani (born October 6, 1960) is a judge on the United States District Court for the District of Massachusetts. Biography Talwani received a Bachelor of Arts degree, cum laude, in 1982, from Radcliffe College. She received a Juris Docto ...
sentenced Buckingham to 21 days in prison, a $40,000 fine, and one year of supervised release. However, the U.S. Attorney's Office sought a sentence of six months in prison, saying Buckingham was "more deeply engaged in the mechanics of the fraud than many of the other parents" in the case. By having a proctor take the test on her son's behalf, they said, she deprived him "of even the opportunity to get any of the answers right on his own."


Personal life

Jane and
Marcus Buckingham Marcus Wilfrid Buckingham (born 11 January 1966) is an English author, motivational speaker and business consultant based in California. Early life and education Buckingham was born in High Wycombe, Buckinghamshire and grew up in the village of ...
married in 1996 and divorced in 2017. They have a son, Jack, and a daughter, Lilia, who is an actress on the
Brat Brat, Brats, The Brat or similar may refer to: Term for young people * Spoiled child * Military brat ** Military brat (U.S. subculture) * Trenchard Brat, a nickname for aircraft apprentices in the British Royal Air Force Films * ''The Br ...
network.


Political views

In 2019, Buckingham hosted in her home, and later co-hosted, California fundraisers for U.S. Senator
Kirsten Gillibrand Kirsten Elizabeth Gillibrand (; ; born December 9, 1966) is an American lawyer and politician serving as the junior United States senator from New York since 2009. A member of the Democratic Party, she served as member of the U.S. House of ...
's 2020 exploratory Presidential campaign, and has been a "major donor" to various Democratic political candidates.


References


External links

* {{DEFAULTSORT:Buckingham, Jane 1968 births Date of birth missing (living people) Living people American marketing people Marketing women American people convicted of fraud American women non-fiction writers 21st-century American women writers 21st-century American non-fiction writers 20th-century American businesspeople 21st-century American businesspeople 21st-century American businesswomen Businesspeople from New York City Writers from New York City 20th-century American businesswomen