Jack Morton Worldwide is an American multinational brand experience agency. It is a subsidiary of

The Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a ...

(IPG). The company's current chairman and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

is Josh McCall. Conference & Incentive Travel Magazine ranked Jack Morton Worldwide as the number one agency based upon 2016 event-based turnover. In 2016, Event Magazine named them the top brand experience agency.

Company history

Jack Morton Worldwide, as it is known today, was named after its founder, Irvin Leonidas "Jack" Morton who was born in 1910 on a tobacco and cotton farm in

Newport, North Carolina Newport is a town in Carteret County, North Carolina, Carteret County, North Carolina, United States. The population was 4,510 at the 2010 census. History Newport was officially chartered in 1866. Although the crossroads community on the Newport R ...

. Morton eventually earned his high school diploma at the age of 22 and moved to Washington D.C. and enrolled in

The George Washington University , mottoeng = "God is Our Trust" , established = , type = Private federally chartered research university , academic_affiliations = , endowment = $2.8 billion (2022) , preside ...

while supported himself by working at

Western Electric The Western Electric Company was an American electrical engineering and manufacturing company officially founded in 1869. A wholly owned subsidiary of American Telephone & Telegraph for most of its lifespan, it served as the primary equipment ma ...

dispatching sound engineers to movie theaters. While attending George Washington, Morton joined a fraternity, became a member of the interfraternity council, and soon began booking bands for fraternity dances. The bands then asked Morton to represent them in other venues in Washington. Morton printed up business cards for Jack Morton Orchestras, using the fraternity house

payphone A payphone (alternative spelling: pay phone) is typically a coin-operated public telephone, often located in a telephone booth or in high-traffic outdoor areas, with prepayment by inserting money (usually coins) or by billing a credit or debit ...

and his Western Electric office for messages. After a short stint as a refrigerator salesman, Morton started booking bands to fraternities and sororities in Washington under the name of Jack Morton Enterprises (later changed to Jack Morton Productions). He later began booking orchestras in hotels, resorts, and night clubs in the Washington area.

1940s

After

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

the business expanded beyond the Washington area with the opening of additional offices in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

. Large corporations were now looking to redesign their conventions to attract and entertain customers and employees, not just to do business. The new hotels now had banquet and meeting facilities with sound systems that were ideally suited to host the conventions that trade and professional associations. During this time the modern business convention was emerging and large corporations began to see conventions as a good place to do business. American businesses would expand the scope and scale of the events they organized for their customers and employees with world class entertainment from radio and Hollywood. Jack Morton Productions produced events and trade shows for corporations like

Johnson & Johnson Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...

General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...

and industry associations like

American Trucking Association The American Trucking Associations (ATA), founded in 1933, is the largest national trade association for the trucking industry. ATA represents more than 37,000 members covering every type of motor carrier in the United States through a federation ...

using entertainers such as

Lawrence Welk Lawrence Welk (March 11, 1903 – May 17, 1992) was an American accordionist, bandleader, and television impresario, who hosted the ''The Lawrence Welk Show'' from 1951 to 1982. His style came to be known as "champagne music" to his radio, tele ...

Bob Hope Leslie Townes "Bob" Hope (May 29, 1903 – July 27, 2003) was a British-American comedian, vaudevillian, actor, singer and dancer. With a career that spanned nearly 80 years, Hope appeared in more than 70 short and feature films, with 5 ...

George Burns George Burns (born Nathan Birnbaum; January 20, 1896March 9, 1996) was an American comedian, actor, writer, and singer, and one of the few entertainers whose career successfully spanned vaudeville, radio, film and television. His arched eyebr ...

Jack Benny Jack Benny (born Benjamin Kubelsky, February 14, 1894 – December 26, 1974) was an American entertainer who evolved from a modest success playing violin on the vaudeville circuit to one of the leading entertainers of the twentieth century with ...

, and

Red Skelton Richard Red Skelton (July 18, 1913September 17, 1997) was an American entertainer best known for his national radio and television shows between 1937 and 1971, especially as host of the television program ''The Red Skelton Show''. He has stars ...

1950s

Starting in the 1950s, Jack Morton Productions expanded to produce entire conventions and promotional events in major cities around the United States. The American Trucking Association was his first big convention client and the trade group stuck with Morton for 35 years;

1960s

In the early 1960s, William I. "Bill" Morton, the son of Jack Morton, joined the company and helped to expand the company into the area of

audio-visual Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service prov ...

productions and changed the name of the company to Jack Morton Productions (JMP). It was during this time when JMP became a full-service corporate communications agency, producing entertainment programs, training programs, audio-visuals, and video conferences for a variety of corporations and trade associations.

1970s

By 1977 Bill Morton had become Chairman and CEO, with offices opened in San Francisco (1972) and Atlanta (1976). During this time, the company grew to include capabilities including planning, exhibits and environments, themed attractions and multimedia.

1980s

Offices opened in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

(1987),

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

(1987),

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

(1990) and

Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...

(1990) and the company began to shift its focus from an entertainment production company to a full service creative agency.

1990s

In April 1998, the holding company, Interpublic Group, bought Jack Morton Company for a stock transaction that according to the Wall Street Journal was likely worth more than $50 million.

2000s

In 2000 Jack Morton acquired about 40 percent of rival Caribiner International, Inc. assets, paying $90 million for its events and communications division, which included the staging of sales meetings, events, and exhibits. Later in 2000, Jack Morton Company renamed itself as Jack Morton Worldwide rather than take on the Caribiner name. Bill Morton retired in 2003 after more than a quarter-century of leading the company his father founded. In recent years Jack Morton Worldwide has added capabilities in areas such as: print, television, digital, public events (

Special Olympics Special Olympics is the world's largest sports organization for children and adults with intellectual disabilities and physical disabilities, providing year-round training and activities to 5 million participants and Unified Sports partners in 1 ...

, 2004 Summer Olympic Opening and Closing Ceremonies); exhibits; digital media; content marketing; broadcast design (

The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show focuse ...

ESPN Sports Center ''SportsCenter'' (SC) is a daily sports news television program that serves as the flagship program and brand of American cable and satellite television network ESPN. The show covers various sports teams and athletes from around the world and o ...

); and more focused markets like

Latinos Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify as ...

Major events

* In 2002 under the supervision of David Zolkwer produced the opening ceremony of the

2002 Commonwealth Games The 2002 Commonwealth Games, officially known as the XVII Commonwealth Games and commonly known as Manchester 2002 were held in Manchester, England, from 25 July to 4 August, 2002. The 2002 Games were to be hosted in the United Kingdom to coin ...

Manchester Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The t ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

* In 2004 the company produced the opening and closing ceremonies at the

2004 Summer Olympics The 2004 Summer Olympics ( el, Θερινοί Ολυμπιακοί Αγώνες 2004, ), officially the Games of the XXVIII Olympiad ( el, Αγώνες της 28ης Ολυμπιάδας, ) and also known as Athens 2004 ( el, Αθήνα 2004), ...

Athens Athens ( ; el, Αθήνα, Athína ; grc, Ἀθῆναι, Athênai (pl.) ) is both the capital and largest city of Greece. With a population close to four million, it is also the seventh largest city in the European Union. Athens dominates ...

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders with ...

, becoming the first non-local producer of the ceremonies in Olympic history. * In 2006, Jack Morton Worldwide produced

IBM India IBM India Private Limited is the Indian subsidiary of IBM. It has facilities in Ahmedabad, Bengaluru, Bhubaneshwar, Chennai, Coimbatore, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai, Noida, Pune and Visakhapatnam. Between 2003 and 20 ...

's largest live communications event for 19,000 employees in India, including 10,000 in Bangalore and 9,000 linked by satellite at sites in

Pune Pune (; ; also known as Poona, (List of renamed Indian cities and states#Maharashtra, the official name from 1818 until 1978) is one of the most important industrial and educational hubs of India, with an estimated population of 7.4 million ...

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders w ...

Kolkata Kolkata (, or , ; also known as Calcutta , the official name until 2001) is the capital of the Indian state of West Bengal, on the eastern bank of the Hooghly River west of the border with Bangladesh. It is the primary business, comme ...

and

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...

. The event was also webcast to the company's 330,000 employees worldwide via the Internet. * Jack Morton Worldwide has been responsible for the

Mayor of London The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the 1998 Greater London Authority referendum, Greater London devolution referendum in 1998, and was the first Directly elected may ...

New Year's Eve In the Gregorian calendar, New Year's Eve, also known as Old Year's Day or Saint Sylvester's Day in many countries, is the evening or the entire day of the last day of the year, on 31 December. The last day of the year is commonly referred to ...

fireworks display Fireworks are a class of Explosive, low explosive Pyrotechnics, pyrotechnic devices used for aesthetic and entertainment purposes. They are most commonly used in fireworks displays (also called a fireworks show or pyrotechnics), combining a l ...

since 2003. The pyrotechnic display over the

River Thames The River Thames ( ), known alternatively in parts as the The Isis, River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the Longest rivers of the United Kingdom, se ...

and the

London Eye The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel, and is the most popular paid tourist attraction in the United ...

is viewed by millions of people on

BBC One BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, p ...

in 360 video and live by hundreds of thousands more lining both banks of river. London Eye NYE

* Jack Morton's London office conceived, planned, and delivered the opening and closing ceremonies for the 2014 Commonwealth Games, held in

Glasgow Glasgow ( ; sco, Glesca or ; gd, Glaschu ) is the most populous city in Scotland and the fourth-most populous city in the United Kingdom, as well as being the 27th largest city by population in Europe. In 2020, it had an estimated popul ...

Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...

over 11 days of competition between 23 July to 3 August 2014. * Jack Morton was chosen to create the opening film and all other moving image content for the

Eurobest European Advertising Festival The Eurobest Festival of Creativity (formerly the European Advertising Festival) is an annual event which celebrates and rewards "creative excellence" in creative communications, advertising and related fields in Europe. The first Festival took p ...

, which took place in

Antwerp Antwerp (; nl, Antwerpen ; french: Anvers ; es, Amberes) is the largest city in Belgium by area at and the capital of Antwerp Province in the Flemish Region. With a population of 520,504,

on December 1–3, 2015.

Recent awards

* 28th Annual PRO Awards, 2018 Platinum PRO Award for Best Overall Campaign for "CoverGirl Rantin' & Raven" * MVPro Award for the most award winning campaigns for multiple brands. Jack Morton won for:

Charmin Charmin ( ) is an American brand of toilet paper manufactured by Procter & Gamble. History The Charmin name was first created on April 19, 1928 by the Hoberg Paper Company in Green Bay, Wisconsin. In 1950, Hoberg changed its name to Charmin Pape ...

CoverGirl CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company. It was acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016. The Noxell Company advertised this cosmetics li ...

Liberty Mutual Liberty Mutual Group is an American diversified global insurer and the sixth-largest property and casualty insurer in the United States. It ranks 71st on the Fortune 100 list of largest corporations in the United States based on 2020 revenue. B ...

Insurance and

Royal Caribbean Cruises Royal may refer to: People * Royal (name), a list of people with either the surname or given name * A member of a royal family Places United States * Royal, Arkansas, an unincorporated community * Royal, Illinois, a village * Royal, Iowa, a ci ...

Offices

Jack Morton has offices in Boston, Chicago, Detroit, Los Angeles, New York, Princeton, San Francisco, London, Düsseldorf, Munich, Dubai, Beijing, Shanghai, Hong Kong, Seoul, Singapore, Melbourne, and Sydney; as well as an affiliate in São Paulo; and field offices in Alpharetta, Naperville, Thousand Oaks, Danbury, and Irving.

References

External links

Jack Morton Official Website

Interpublic Group corporate homepage

Business profile of Jack Morton Worldwide

American Marketing Association profile of Jack Morton Worldwide
{{Interpublic Branding companies of the United States Business services companies established in 1939 Interpublic Group Companies based in Boston 1939 establishments in the United States