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Sir J. J. Institute of Applied Art is an Indian applied art institution based in
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
. It is a state government college that was started through its sister school, the
Sir J. J. School of Art The Sir Jamsetjee Jeejeebhoy School of Art (Sir J. J. School of Art) is the oldest art institution in Mumbai, India, and is affiliated with the University of Mumbai. The school grants bachelor's degrees in fine art and sculpture, and Master's de ...
. The "Sir J. J." in the name stands for
Sir Jamsetjee Jeejebhoy Sir Jamsetjee Jejeebhoy, 1st Baronet Jejeebhoy of Bombay CMG (15 July 1783 – 14 April 1859), also spelt Jeejeebhoy or Jeejebhoy, was an Indian-Parsi merchant and philanthropist. He made a huge fortune in cotton and the opium trade with Ch ...
, a Parsi philanthropist, whose name is linked to numerous historical institutions of Mumbai, such as the Sir J. J. Hospital. The institute is well known for its legacy on Indian design and advertising, as well as its historic campus. In 1958,
Sir J. J. School of Art The Sir Jamsetjee Jeejeebhoy School of Art (Sir J. J. School of Art) is the oldest art institution in Mumbai, India, and is affiliated with the University of Mumbai. The school grants bachelor's degrees in fine art and sculpture, and Master's de ...
was divided, with the Departments of Architecture and Applied Art becoming the Sir J. J. College of Architecture and Sir J. J. Institute of Applied Art respectively.


History


Commercial Art Section

The Institute of Applied Art's history first began with the founding of its sister school, the Sir J. J. School of Art, in 1857. Sir J. J. Institute of Applied Art started operations in the premises of the School of Art in 1935 and was awarded an independent institute status in 1961. In 1946, Sir JJ School of Art started a new department, the Commercial Art Section, or CAS. The objective of this division was to impart all of the necessary training in art with an eye on students being able to exploit this training for commercial purposes. During the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
the school was threatened with closure. At the time the school was run by the British Bombay government and its funding came directly from the government. In preparation for the looming war many committees were set up to review excess government expenditure and divert money to defense needs. The close scrutiny of one such "Thomas Committee" fell on the Sir J. J. School of Art. The committee recommended that the school be shut down, claiming that it only contributed to furthering personal talents of artists and was of no use to society in general. The director of the J. J. School of Art set out to rectify the situation. In 1935 Mr. Soloman was the dean of J.J. In 1946, J. J. School of Art started a new department, the Commercial Art Section, or CAS. The objective of this division was to impart all of the necessary training in art with an eye on students being able to exploit this training for commercial purposes. A direct contribution of this section was to aid the war preparations of the government by designing propaganda and public awareness posters. This exercise was a huge success. Therefore, the government decided not to shut down the Sir J. J. School of Art. The students trained at the CAS soon found that they were in considerable demand from the commercial industries of
Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the second- ...
(then Bombay) to design publicity material. Also, the fledgling
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
industry lapped up talent from the CAS, creating a set of people who would end up being counted among the founders of Indian advertising. The CAS became popular among applicants to the Sir J. J. School of Art, as it offered a direct means of earning a livelihood to skilled artists who had completed the course. Soon, this once-small section of the school began receiving more student applications than the main part of the institute. At this time India had gained independence. The government, which still ran the school, separated the CAS from the rest of the school and created the Sir J. J. Institute of Applied Art. Professor V. N. Adarkar was named the institutes first principal and later went on to become its first dean.


Later history

The institute's first dean was V. N. Adarkar. Notable deans in recent years have been H. G. Hanmante, Prof. Kamat and M. G. Rajadhyaksha. The current dean of the institute is Dr. Santosh Kshirsagar. Over the years, Sir J. J. Institute of Applied Art has been involved with several projects on social awareness that include "Know the Five-Year Plan "in the 1950s, "Our Himalayas" during the 1963 Sino-Indian War, and the "International Tourist Fair — Bombay" in 1965.


Present

The current course leads to successful students receiving a Bachelor of Fine Arts (BFA) in Applied Art from the
University of Mumbai The University of Mumbai is a collegiate university, collegiate, State university (India), state-owned, Public university, public research university in Mumbai. The University of Mumbai is one of the largest universities in the world. , the un ...
. The total duration of this course is four years, with the first year referred to as a "Foundation" year, and the later three being referred to as "Specialization" years. A student chooses their area of major specialization from amongst areas such as
Illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, vid ...
,
Photography Photography is the art, application, and practice of creating durable images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is employed ...
,
Typography Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and ...
, Exhibition Design Display and Stagecraft or
Computer Graphics Computer graphics deals with generating images with the aid of computers. Today, computer graphics is a core technology in digital photography, film, video games, cell phone and computer displays, and many specialized applications. A great de ...
. The Sir J. J. Institute of Applied Art provides more than half of the Indian advertising industry's top art talent. There is a widely held belief among past professors of the institute, as well as art educators, that it would be best for the future health of the institution if the state government grants
autonomy In developmental psychology and moral, political, and bioethical philosophy, autonomy, from , ''autonomos'', from αὐτο- ''auto-'' "self" and νόμος ''nomos'', "law", hence when combined understood to mean "one who gives oneself one's ...
to the institute. This would clear the way to a much-needed revamp of the quality of teaching and infrastructure and bring modern day requirements to the school. The campus is located in South Mumbai (opposite CSMT station) and houses the Sir J. J. Institute of Applied Art, the
Sir J. J. School of Art The Sir Jamsetjee Jeejeebhoy School of Art (Sir J. J. School of Art) is the oldest art institution in Mumbai, India, and is affiliated with the University of Mumbai. The school grants bachelor's degrees in fine art and sculpture, and Master's de ...
, Sir J. J. College of Architecture, and the Government Institute of Printing Technology. The campus contains many trees that are more than a century old, and houses numerous heritage buildings.


The Kipling connection

The most renowned building on the campus is the century-and-half-old wood and stone bungalow that was
Rudyard Kipling Joseph Rudyard Kipling ( ; 30 December 1865 – 18 January 1936)''The Times'', (London) 18 January 1936, p. 12. was an English novelist, short-story writer, poet, and journalist. He was born in British India, which inspired much of his work. ...
's birthplace. An ornate metal plaque at the entrance of this house is engraved with the words, "Rudyard Kipling, son of Lockwood Kipling, first principal of Sir J. J. School of Art, was born here on 30.12.1865." Traditionally, the home of the deans for both the Sir J. J. School of Art and Sir J. J. Institute of Applied Art, this identically-split-bungalow attracts numerous Kipling-enthusiasts from all over the world. For decades now, the Kipling side of the bungalow has been the official Dean's Residence of the dean of Sir J. J. Institute of Applied Art. During the tenure of the last residing dean, Prof. M. G. Rajadhyaksha, a bust of Rudyard Kipling was also unveiled at the entrance to this bungalow as homage to the legendary writer of works such as ''
The Jungle Book ''The Jungle Book'' (1894) is a collection of stories by the English author Rudyard Kipling. Most of the characters are animals such as Shere Khan the tiger and Baloo the bear, though a principal character is the boy or "man-cub" Mowgli, ...
'' and '' If—''.


Notable alumni

* Arun Kolatkar – Poet *
Prabhakar Barwe Prabhakar Barwe (16 March 1936 – 6 December 1995) was a pioneer of Modern Indian painting. He was active in Mumbai, India from the 1959 until his death in 1995 (December 6). Influenced by the esoteric tradition of Tantric painting, Barwe along ...
– Painter * Prof. R. K. Joshi – renowned calligrapher, designer, type and design academic * Nana Patekar – Indian actor and filmmaker *Vikram Gaikwad – creative head, Creative Land Asia *Raj Kamble – Founder Famous Innovation * Rajiv Rao – creative head, O&M (creator of Vodafone zoozoos) *
Raj Thackeray Raj Shrikant Thackeray (Marathi pronunciation: aːd͡ʒ ʈʰaːkɾeː born Swaraj Shrikant Thackeray; 14 June 1968) is an Indian politician and the founding chairperson of Maharashtra Navnirman Sena (MNS), a regional political party. Raj wa ...
– politician and social worker *
Uddhav Thackeray Uddhav Balasaheb Thackeray (Marathi pronunciation: d̪ʱːəʋ ʈʰaːkɾeː born 27 July 1960) is an Indian politician who served as the 19th Chief Minister of Maharashtra from 2019 to 2022. He was also the president of Shiv Sena prior to ...
– 19th Chief Minister of Maharashtra, politician * Gopi Kukde – Advertising Genius & the brain behind the 'Onida's Devil'. * Akbar Padamsee * Brendan Pereira, award-winning creative director and designer *
Sunil Padwal Sunil Padwal (born 1968) is an Indian painter based in Mumbai, India. Background Sunil was born in Maharashtra, India. He did BFA foundation from Sir J. J. School of Art, Mumbai in 1986 and Bachelor of Fine Arts from Sir J. J. Institute of App ...
– Renowned Indian painter *
Shivkar Bapuji Talpade Shivkar Bāpuji Talpade (1864 – 1916) was an Indian instructor in the Sir JJ School of Art with an interest in Sanskrit and in aviation. He lived in Mumbai, and is claimed to have constructed and flown an unmanned, heavier-than-air aircr ...
– It said that, He is The first Indian to fly an unmanned plane in 1895. *Sudarshan (Sudi) Waghmare – Creative Director & Teacher: Most awarded student in the world 2015-2016 *Arun Kale *Yayati Godbole * Geetanjali Rao *Prashant Godbole *
Ravi Jadhav Ravindra Jadhav (born 22 September 1971) known professionally as Ravi Jadhav is an Indian film director, actor, screenwriter and producer. He made his directorial debut with the Marathi musical drama ''Natarang'' in 2010. Ravi studied in Sir J.J ...
*Soumitra Ranade *Lokesh Karekar *Noopur Datye-Kulkarni *Sarang Kulkarni *Deshna Mehta *Maithili Shingre * Sameer Kulavoor *Zeenat Kulavoor *Uday Mohite *Kushal Birari – Award-winning creative art director and designer *Siddhant Jumde *Mohan Sonawane *Siddhesh Shirsekar *Pavan Rajurkar


References


External links


Official website
{{authority control University of Mumbai Art schools in India Education in Mumbai