JAG is an Australian women's and men's clothing brand sold throughout
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
, including freestanding, concession stores, and online. JAG was founded in 1972 on
Chapel Street in
Melbourne by Adele Palmer.
Following the jeans boom of the '70s, JAG was the first Australia Jeans brand to launch in the US market in 1978. JAG developed a star-studded following including
Mick Jaggar,
Jackie Onassis,
Steve McQueen
Terrence Stephen McQueen (March 24, 1930November 7, 1980) was an American actor. His antihero persona, emphasized during the height of the counterculture of the 1960s, made him a top box-office draw for his films of the late 1950s, 1960s, and 1 ...
and
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Nicknamed the "Honorific nicknames in popular music, Chairman of the Board" and later called "Ol' Blue Eyes", Sinatra was one of the most popular ...
.
In 2001 the
Colorado Group purchased JAG and relaunched the brand with the
Elizabeth Jaggar campaign in 2002. In 2013, APG & Co which consists of
Sportscraft,
SABA and Willow, purchased JAG.
References
External links
Company website
Australian clothing
Clothing companies established in 1972
Companies based in Sydney
Retail companies established in 1972
1972 establishments in Australia
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