An industrial video is a

video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical television systems, which were quickly replaced by cathode-ray tube (CRT) sy ...

that targets “industry” as its primary audience. An industrial video is a type of

sponsored film Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is a film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited ...

(such as an educational film) which prioritizes pragmatism over artistic value. While the primary purpose of an educational film is to inform an audience, the purpose of an industrial video can vary depending on the client.

Purposes

An industrial video may be used for: *

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

, communicating to potential clients the value of services or products. *

Customer In sales, commerce, and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchan ...

s, such as a video that explains how to use a product *

Fundraising Fundraising or fund-raising is the process of seeking and gathering voluntary financial contributions by engaging individuals, businesses, charitable foundations, or governmental agencies. Although fundraising typically refers to efforts to gathe ...

, such as for informing potential investors about the merits of a company, or generating capital for a charitable cause. *

Corporation A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...

s, such as a video that shares a CEO's vision with his employees, or a video that warns employees against improper ethical behavior. Industrial videos have become more prevalent in the market than industrial films because of the lower cost of producing video content.

Content creation

Like all

filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, cast ...

, industrial videos go through the stages of development, pre-production, production, post-production and distribution. During the development stage, a sponsor chooses a video production company that they believe can best meet their needs. Producers of industrial videos can hire technical writers. These technical writers attempt to translate difficult technical information from "subject matter experts" into a script that is more understandable to a general audience. Alternatively, other industrial video production companies target a specialized niche where the producer, director or writer already has expertise. Once a production company is contracted, the project enters

pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the content start ...

, when the script is written, talent is hired, and materials are obtained. These individual elements are used during production, when a video camera records the talent and audio is captured by a microphone. During

post-production Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording individual program segments. Th ...

, the footage from the production phase is assembled into a coherent whole. Finally, the final product is distributed and exhibited. If the project was a training video, the video may be included with the product, so the buyer can learn to use it most effectively. If the project was a marketing video, it may be directly mailed to potential clients to encourage them to buy the product. Or if the product was designed for exhibition, it may be shown at a

trade fair A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

. The use of industrial videos for corporate use has been increasing,A NewsMarket article on increasing spending on corporate video
/ref> suggesting that industrial videos will continue to be produced in the future.

References

External links

* {{dmoz, Arts/Movies/Filmmaking, Filmmaking Film genres Industrial video

Purposes

Content creation

See also

References

External links