Ivan Arthur is former national creative director of JWT India, one of the leading advertising agencies in the world. He spent 38 years in advertising before retiring in 2002. He is also a trustee of Asian Institute of Communication and Research, better known as

AICAR Business School The Asian Institute of Communication and Research, better known as AICAR Business School or simply AICAR, is a management institute located in Matheran, about 90 minutes from Mumbai in India. AICAR is a residential institute. History AICAR Bus ...

near Matheran.

Career

He started his career as a recording artist. Playing the mandolin for Bollywood movies, even played for music composer

Salil Chowdhury Salil Chowdhury (19 November 1925 – 5 September 1995) was an Indian music director, songwriter, lyricist, writer and poet who predominantly composed for Bengali, Hindi and Malayalam films. He composed music for films in 13 languages. This incl ...

. Later he joined weekly magazine Tide as reporter and sub-editor. Few years later he joined Studio One as a copywriter. In 1964 he joined JWT (then HTA) as a copywriter, one of the leading advertising agencies in the world. Arthur has been part of the 10-member global team that put together the Thompson Total Branding Protocol. Ivan Arthur has been the brain behind many award-winning advertisements for Air India, Sunsilk, Clinic, Hamdard, Bombay Dyeing, Handyplast, ''Reader's Digest'', Haryana Breweries and Philips. In 2002, he joined as trustee of Asian Institute of Communication and Research, better known as

in Matheran, which founded in 2002, by was co-founder and Chairman of Chaitra Leo Burnett,

Walter Saldanha Walter Saldanha (born October 31, 1931) co-founder with Brendan Pereira, of Chaitra Advertising Private Limited, now Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Bur ...

. Ivan Arthur also written few books, Pavement Prayers, a biography of Goa's industrialist - Mr PJ Menezes -entitled Once More Upon a Time, Official Souvenir of Pope John Paul II's visit to India and Brands under fire, which he co-wrote with Kurien Matthews, former director,

TBWA TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holdin ...

/India. He has now retired and lives in Goa.

Achievements

Ivan Arthur has been also inducted into the Communication Arts Guild (CAG) Hall of Fame. He has also addressed several national and international advertising groups across the world.

References

External links

Advertising Legends

{{DEFAULTSORT:Arthur, Ivan Living people Indian copywriters Year of birth missing (living people)