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"It Will Rain" is a song by American singer and songwriter
Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical s ...
. It was released on September 27, 2011 by Atlantic Records as the lead single from the soundtrack of the film '' The Twilight Saga: Breaking Dawn – Part 1''. Mars composed the song with his production team
the Smeezingtons The Smeezingtons were an American songwriting and record production team consisting of Bruno Mars (born 1985), Philip Lawrence (born 1980), and Ari Levine (born May 5, 1984). The Smeezingtons were established in Los Angeles, California; their ...
, and it was partially written during the
Hooligans in Wondaland Tour The Hooligans in Wondaland Tour was a concert tour that was headlined by American singer-songwriter Bruno Mars and Janelle Monáe to support Mars' and Monáe's 2010 debut studio albums, '' Doo-Wops & Hooligans'' and ''The ArchAndroid'', respect ...
in the United States, being finished after the singer watched an early version of the movie which inspired him. The soundtrack for ''The Twilight Saga: Breaking Dawn – Part 1'' was a much expected release and Mars's song was chosen as the lead single by the album's executive producer, Alexandra Patsavas, to promote it. Musically, "It Will Rain" is a pop and
pop-soul Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describes a ...
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
. Its lyrics tell the agony and torment of a heartbreak and its various stages. The song received mixed feedback from
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
who praised the vocals, but criticized the over-dramatization of the song. It drew comparisons to Mars's "
Grenade A grenade is an explosive weapon typically thrown by hand (also called hand grenade), but can also refer to a shell (explosive projectile) shot from the muzzle of a rifle (as a rifle grenade) or a grenade launcher. A modern hand grenade genera ...
" (2010) and "
Wild Horses Wild horse (''Equus ferus'') is a species of the genus ''Equus'' that includes domesticated and undomesticated subspecies. * Przewalski's wild horse (''Equus ferus przewalskii'' or ''Equus przewalskii''), a rare and endangered subspecies of wild ...
" (1971) by
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
. It was commercially successful reaching the top of the charts in the
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
of the United States, South Korea International Singles and Venezuela Pop/Rock General, number two in New Zealand and top-five in many markets. It reached number three on the ''Billboard'' Hot 100 and number five on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
. It was certified five times platinum by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) and three times platinum by
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
(MC). It also received a two times platinum certification by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA). The music video, directed by Phil Pinto and Mars, prominently features the singer going through different emotions such as love and anger with his lover as they struggle through a break-up. The video is interpolated with footage from the film ''Breaking Dawn: Part 1'', the fourth movie in the ''Twilight'' saga. Mars has performed the song on ''
The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was prod ...
'' and on ''
The X Factor USA ''The X Factor'' is an American reality television music competition show created by Simon Cowell and produced by FremantleMedia North America and SYCOtv, a partnership between Cowell and Sony Music Entertainment, which aired on Fox. Based on t ...
''. He also promoted it during
The Doo-Wops & Hooligans Tour The Doo-Wops & Hooligans Tour was the first headlining concert tour by American singer and songwriter Bruno Mars. Launched in support of his 2010 debut studio album ''Doo-Wops & Hooligans'', the tour was announced in October 2010 and included da ...
(2010–12),
The Moonshine Jungle Tour The Moonshine Jungle Tour was the third concert tour by American singer-songwriter Bruno Mars. The tour supported his second studio album, ''Unorthodox Jukebox'' (2012), from June 2013 to October 2014. After an official announcement on Februar ...
(2013–14) interpolated with "If I Knew" (2012), and during the
24K Magic World Tour The 24K Magic World Tour was the fourth concert tour of American singer-songwriter Bruno Mars that was performed in support of his third studio album '' 24K Magic'' (2016) from March 2017 to December 2018. Anderson .Paak was the opening act f ...
(2017–18) interpolated with
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
and Mars's "
Nothin' On You "Nothin' on You" is the debut single of both American rapper B.o.B and featured American singer-songwriter Bruno Mars. It is the lead single from the former's debut studio album, '' B.o.B Presents: The Adventures of Bobby Ray'' (2010). It was ...
" (2009). It has been covered by some artists, including
Austin Mahone Austin Harris Mahone (; born April 4, 1996) is an American singer, songwriter and professional wrestler. Mahone gained popularity performing covers of pop songs on YouTube. He released three albums to date. Famous releases include " Say Somethi ...
,
Pia Mia Pia Mia Perez (born September 19, 1996) is an American singer, songwriter, and model. She began her career by posting videos of herself singing on the video sharing site YouTube, and went on to star in commercials and music videos. Pia Mia sign ...
and
Boyce Avenue Boyce Avenue is an American cover band formed in Sarasota, Florida, by brothers Alejandro Luis Manzano, Daniel Enrique Manzano, and Fabian Rafael Manzano. The brothers attended Pine View School in Osprey, Florida. The band is named after a co ...
on ''The Voice'' (U.S. TV series).


Background

Bruno Mars Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, and record producer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical s ...
started writing the song while he was on the
Hooligans in Wondaland Tour The Hooligans in Wondaland Tour was a concert tour that was headlined by American singer-songwriter Bruno Mars and Janelle Monáe to support Mars' and Monáe's 2010 debut studio albums, '' Doo-Wops & Hooligans'' and ''The ArchAndroid'', respect ...
, "I was just writing to write. I had my guitar with me on tour when I was in the States. I never finished it", he explained. Afterwards he got a call to provide something to the soundtrack, the singer saw some scenes of "Breaking Dawn" and thought to himself "that song I started might be perfect for this". He admitted to have the tune halfway done before visualizing an early cut of the film and, inspired by its characters, put together the finishing touches. In an interview with ''Billboard'', he went on detail "I just had this melody in my head and basically laid it down after I saw the film." He had to watch "most of the movie" to feel "the vibe", as well as its direction. At the time of the ''Billboard'' interview, on September 23, 2011, Mars was unaware of the placement of his song in the movie, he hopefully said "As long as it's not after the credits. I hope it's in a good (scene)!". Later, on November 7, 2011, the singer "hinted" that the single might feature in one of the movie's most pivotal scenes. Before the release of the song, Mars described it as having the same vein as the movies, "the 'Twilight' movies for me (are) a love story. But it's a dark love story", therefore the track is "the darker side of love." He explained that "It Will Rain" is just to be featured on the "Twilight Saga: Breaking Dawn" soundtrack and not his second studio album, "I did this for the 'Twilight' soundtrack, then this is for the 'Twilight' soundtrack". Alexandra Patsavas, music supervisor for the ''Twilight'' films, explained the choice of Mars was due to the wedding, in which ''Part 1'' is centered, "who more appropriate than Bruno Mars to write a timeless, classic wedding song?" The ''Breaking Dawn – Part 1'' soundtrack was released on November 8, 2011. "It Will Rain" is the third song featured in the end credits of, the franchise's fourth movie, '' The Twilight Saga: Breaking Dawn – Part 1''.


Production and release

"It Will Rain " was written and produced by Mars, Philip Lawrence and Ari Levine, whom are collectively known as
the Smeezingtons The Smeezingtons were an American songwriting and record production team consisting of Bruno Mars (born 1985), Philip Lawrence (born 1980), and Ari Levine (born May 5, 1984). The Smeezingtons were established in Los Angeles, California; their ...
. Engineering for "It Will Rain" took place at the Levcon Studios, while the mixing was done at Larrabee Sound Studios, both in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, California. Along with the song's composition, Levine also engineered the track. Phredley Brown did the arrangement of the strings, Oscar Hidalgo played the bass, Andrew Duckles was responsible for the viola, Charlie Bisharat played the violin with Josefina Vergara, and Suzie Katayama
conducted Conducting is the art of directing a musical performance, such as an orchestral or choral concert. It has been defined as "the art of directing the simultaneous performance of several players or singers by the use of gesture." The primary duti ...
the orchestra. The mixing team included
Manny Marroquin Manny Marroquin (born September 21, 1971) is an American mixing engineer.Daley, Dan (May 2005).Manny Marroquin. ''Sound on Sound''. Retrieved February 10, 2007 He has received ten Grammy awards for his professional audio work. Life and career M ...
, Chris Galland and Erik Madrid, the latter two served as assistants. It was mastered by
Stephen Marcussen Stephen Marcussen is the founder and chief mastering engineer at Marcussen Mastering in Hollywood, California, United States. He has been mastering music since 1979. Biography Marcussen's introduction to music recording happened in 1976 when, at ...
at Marcussen Mastering in Hollywood, California. "It Will Rain" was first made available worldwide, excepted in the United Kingdom, as an iTunes exclusive via digital download on September 27, 2011 by
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
. On the same day, the single could be listened on Mars official website. Atlantic Records sent the track to American
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
s playlists on October 4, 2011. On October 28, 2011, the song was released in Germany, Austria and Switzerland as a CD single by
Elektra Records Elektra Records (or Elektra Entertainment) is an American record label owned by Warner Music Group, founded in 1950 by Jac Holzman and Paul Rickolt. It played an important role in the development of contemporary folk and rock music between the 1 ...
and in the United Kingdom via digital download on October 31, 2011.


Composition and lyrical interpretation

"It Will Rain" is a pop and
pop-soul Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom. The terms ''popular music'' and ''pop music'' are often used interchangeably, although the former describes a ...
ballad A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or ''ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
. Its
instrumentation Instrumentation a collective term for measuring instruments that are used for indicating, measuring and recording physical quantities. The term has its origins in the art and science of scientific instrument-making. Instrumentation can refer to ...
is reminiscent of "
Wild Horses Wild horse (''Equus ferus'') is a species of the genus ''Equus'' that includes domesticated and undomesticated subspecies. * Przewalski's wild horse (''Equus ferus przewalskii'' or ''Equus przewalskii''), a rare and endangered subspecies of wild ...
" (1971) by
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
and Mars's "
Grenade A grenade is an explosive weapon typically thrown by hand (also called hand grenade), but can also refer to a shell (explosive projectile) shot from the muzzle of a rifle (as a rifle grenade) or a grenade launcher. A modern hand grenade genera ...
" (2010). The song's main structure is backed by piano, percussion that resembles an 80's drum track, backup vocals, a "digital echo" on Mars's voice and "sweeping strings". It starts with a piano chord in a menacing, dissonant crescendo with "solemn chord progression" and "haunting backup vocals". Suddenly, the a "light simple piano riff" starts, accompanied by a chorus. According to the sheet music, "It Will Rain" is composed in a key of
D major D major (or the key of D) is a major scale based on D, consisting of the pitches D, E, F, G, A, B, and C. Its key signature has two sharps. Its relative minor is B minor and its parallel minor is D minor. The D major scale is: : Ch ...
with a
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 72 beats per minute, and the vocals range from the tonal nodes of F♯4 to E6. Lyrically, the record shows the agony and torment of a heartbreak. It describes the universal emotional pain of relationship bonds like
morphine Morphine is a strong opiate that is found naturally in opium, a dark brown resin in poppies (''Papaver somniferum''). It is mainly used as a analgesic, pain medication, and is also commonly used recreational drug, recreationally, or to make ...
("If you ever leave me, baby / leave some morphine at my door"), romantic attachment and
behavioral addiction Behavioral addiction is a form of addiction that involves a compulsion to engage in a rewarding non- substance-related behavior – sometimes called a natural reward – despite any negative consequences to the person's physical, mental, social o ...
. It shows the results of being ripped apart that leads to depression. Several publications noticed the over-dramatization of the lyrics. Simon Vozick-Levinson of the ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' and Tris McCall from
Nj.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
shared the same view as "It Will Rain" would be the singer's next radio hit. Mars's vocals have been highly praised, with ''Billboard'' writing "pitch-perfect vocals" while PopDust felt that "it shouldn't be surprising that he sings this well." Upon the single release, Mars started regretting the key he wrote the song in. In 2012, on the ''Billboard'' Cover Story, the artist revealed his displeasure and annoyance with the final mix of his vocals on the song, and whenever the song was playing he had to "turn off the radio" since he "felt like a mosquito singing."


Reception

"It Will Rain" received generally mixed reviews. ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' gave the song a 4 out of 5 stars, denoting that the song explores "the darker insecurities first seen in..."
Grenade A grenade is an explosive weapon typically thrown by hand (also called hand grenade), but can also refer to a shell (explosive projectile) shot from the muzzle of a rifle (as a rifle grenade) or a grenade launcher. A modern hand grenade genera ...
"". ''Billboard'' compared the song's piano riff to the one's used by the artist himself, while the percussion and chord progression was reminiscent of "
OneRepublic OneRepublic is an American pop rock band formed in Colorado Springs, Colorado, in 2002. It consists of lead vocalist and multi-instrumentalist Ryan Tedder, lead guitarist and violist Zach Filkins, rhythm guitarist Drew Brown, bassist and cellis ...
's oeuvre more than Mars' sunny hits". The review concluded with positive feedback for the singer's "pitch-perfect vocals and his knack for warbling about women troubles, the man once again delivers." American singer and songwriter
Adam Lambert Adam Mitchel Lambert (born January 29, 1982) is an American singer and songwriter. Since 2009, he has sold over 3 million albums and 5 million singles worldwide. Lambert is known for his dynamic vocal performances that fuse his theatrical tra ...
complimented Mars's vocals and the song's melody. In a mixed review,
HitFix HitFix, or HitFix.com, was an entertainment news website that launched in December 2008 specializing in breaking entertainment news, insider information, and reviews and critiques of film, music, and television. In mid-2010 HitFix crossed the 1,00 ...
's Melinda Newman felt the recording "has the dated feel of a song from the '80s, perhaps because of the drum track." The "few chord changes" reminded her of "
Wild Horses Wild horse (''Equus ferus'') is a species of the genus ''Equus'' that includes domesticated and undomesticated subspecies. * Przewalski's wild horse (''Equus ferus przewalskii'' or ''Equus przewalskii''), a rare and endangered subspecies of wild ...
" by
The Rolling Stones The Rolling Stones are an English rock band formed in London in 1962. Active for six decades, they are one of the most popular and enduring bands of the rock era. In the early 1960s, the Rolling Stones pioneered the gritty, rhythmically d ...
. Newman also said that " Against All Odds" by
Phil Collins Philip David Charles Collins (born 30 January 1951) is an English singer, musician, songwriter, record producer and actor. He was the drummer and lead singer of the rock band Genesis and also has a career as a solo performer. Between 1982 and ...
would be a more suitable choice for the soundtrack than "It Will Rain". Similarly, Simon Vozick-Levinson of ''Rolling Stone'' also drew a comparison to "Wild Horses" by The Rolling Stones, feeling an "overheated romantic dialogue" and "similarly melodramatic" as in "Grenade", adding that the "real point is the song's desperately yearning melody." Vozick-Levinson ranked the single three out of five stars. PopDust compared the recording to "Grenade", "yet somehow...more dramatic". However, the song was "nothing if not competent" and Mars's vocals were praised. It was Mars's fourth-best single by that time if released "with no tie-in". The reviewer assured that the singer has done better in "dramatic and romantic" and by comparison it was "a gentle drizzle that comes and goes with little impression." On the other hand, Tris McCall from
NJ.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
criticized the track for its "radio-friendliness", which is evident "from the digital echo on his voice to the sudden beat drop at the beginning of the second verse". Nevertheless, McCall admitted that "It Will Rain" was "another monster hit", and it had "genuine grit and emotional heft", notwithstanding, hard to find since it was "bathe .. in strings and marinate .. in backing vocals". ''
Dallas Observer ''Dallas Observer'' is a free digital and print publication based in Dallas, Texas. The ''Observer'' publishes daily online coverage of local news, restaurants, music, and arts, as well as longform narrative journalism. A weekly print issue circ ...
''s Shahryar Rivzi gave a harsh critique of the recording saying that it was an "accessible way to present unrealistic ideas about romance". The track first piano chords are suitable for "teen drama shows". Its lyrics "present Bruno as either a vampire or a werewolf" and the "iffy drug reference" ("If you ever leave me, baby / leave some morphine at my door.") is a "relatively "safe" reference to drugs" and Mars "meant to ease the pain of losing the subject instead of making the user "realize"." Rivzi continued its criticism to the lyrics, "I'll pick up these broken pieces till I'm bleeding", resembles the "masochism" in "Grenade". At the 2013
ASCAP Pop Music Awards The American Society of Composers, Authors, and Publishers (ASCAP) () is an American not-for-profit performance-rights organization (PRO) that collectively licenses the public performance rights of its members' musical works to venues, broadca ...
it was one of the winners of Most Performed Songs. "It Will Rain" was nominated for Choice Music: Single by a Male Artist at the 2012 Teen Choice Awards.


Commercial performance

In the United States, "It Will Rain" debuted on the ''Billboard'' Hot 100 at number 28. It is Mars's first soundtrack single to chart on the Hot 100. "It Will Rain" also entered at number 19 on the
Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Systems ...
top twenty chart, eventually peaking at number three. It gradually climbed up the Hot 100 and peaked at number three. "It Will Rain" was successful on the ''Billboard'' pop charts, reaching number one on the
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
chart. It placed at number 26 on the year-end ranking for ''Billboard'' Hot 100 in 2012. In Canada, "It Will Rain" was able to peak at number five on the
Canadian Hot 100 The Canadian Hot 100 is a music industry record chart in Canada for songs, published weekly by '' Billboard'' magazine. The Canadian Hot 100 was launched on the issue dated March 31, 2007, and is currently the standard record chart in Canada; a n ...
. Not only was certified five times platinum by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA), but it was also certified three times platinum by
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
(MC). In Australia, "It Will Rain" entered at number 22 on the
ARIA Charts The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
, and reached its peak of number 14 nine weeks after its debut, staying there for one week in total. It gradually descended down the charts, present within the top 50 for a total of 17 weeks. It was certified twice platinum by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing th ...
(ARIA) for shipment of 140,000 copies of the single. At the year-end tabulation, the song ranked at number 87 on the Singles chart. In New Zealand, "It Will Rain" debuted at number 28, it ascended the charts reaching the second spot of the chart, being kept of the first place by
Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
and
Calvin Harris Adam Richard Wiles (born 17 January 1984), known professionally as Calvin Harris, is a Scottish DJ, record producer, singer, and songwriter who has released six studio albums. His debut studio album, ''I Created Disco'', was released in June ...
' "
We Found Love "We Found Love" is a song by Barbadian singer Rihanna from her sixth studio album, ''Talk That Talk'' (2011). Scottish DJ Calvin Harris wrote, produced, and features on the song, which also appears on his third album '' 18 Months'' (2012). "We F ...
". The single gradually descended down the charts and was present for a total of 19 weeks.
Recorded Music NZ Recorded Music NZ (formerly the Recording Industry Association of New Zealand (RIANZ)) is a non-profit trade association of record producers, distributors and recording artists who sell recorded music in New Zealand. Membership of Recorded Mus ...
(RNMZ) awarded the track a platinum plaque. It ranked number 28 in the 2011 year-end chart. In the United Kingdom the song debuted at number 16, peaking at number 14, four weeks later, on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
. The song spent 16 weeks on the singles chart and was certified gold by the
British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...
(BPI). Across Europe, "It Will Rain" reached the top fifteen of the charts in Denmark, Finland, Germany, Ireland, Luxembourg, and Scotland. It received a gold certification in Denmark for shipment of 15,000 copies. In South America, "It Will Rain", reached the top of Pop/Rock General chart in Venezuela. In
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
, the song peaked at number 1 on the "International Download Chart". Its successful chart performance was noticed by NJ.com critic, Tris McCall, who said that "It Will Rain" was "inescapable" during the winter.


Music video

The song's accompanying
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
was directed by Phil Pinto and Bruno Mars. It was set to premiere on the night of October 26, 2011 exclusively on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, followed by a "special live-stream event" on MTV.com. However, two days before its suppose release, Mars announced, via
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
, the music video had been delayed for some weeks, "Hey guys, I'm still working on the 'It Will Rain' video. The MTV premiere will happen in a couple weeks." It premiered on November 9, 2011 exclusively on MTV. Filming for the video took place in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, England, United Kingdom and features Mozambican and Portuguese model Vanessa Martins. In the video Mars reminisces about the moments spent between him and his "brunette vixen" girlfriend in an "sparsely" decorated apartment. Throughout the video, the singer expresses his emptiness and devastation recurring to solo shots in which he stands "around looking sullen" and by using "faded lighting" in order to convey such sentiments. Flashes of the two of them kissing, snuggling and pouring out romance are shown, as the singer apparently misses their relationship. After the opening sequence, Mars holds a private screening of "Breaking Dawn" to please her, the couple kiss in front of a cinema projector lights, while romantic scenes from the '' Breaking Dawn: Part 1'', including the honeymoon and the one where Edward, played by
Robert Pattinson Robert Douglas Thomas Pattinson (born 13 May 1986) is an English actor. Known for starring in both big-budget and independent films, Pattinson has ranked among the world's highest-paid actors. In 2010, ''Time'' magazine named him one of the 1 ...
, sweeps Bella, portrayed by
Kristen Stewart Kristen Jaymes Stewart (born April 9, 1990) is an American actress. The world's highest-paid actress in 2012, she has received various accolades, including a British Academy Film Award and a César Award, in addition to nominations for an Acad ...
, "off her feet and into their new home", are projected on the wall. As the video continues, the couple begins to fight, leading to more "heated arguments and lonely nights". At this point, Mars, possibly, writes a song to persuade her to stay with him. Nevertheless,
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
's, Jocelyn Vena stated "we see that the song Bruno wrote while his lady was asleep turned out to be romantic enough to win her back." In the final shot the singer is alone as rain pours down and hits the window behind him.


Reception

Upon its release, the video received mixed response from critics. ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
''s William Goodman felt the clip was "as dramatic as the blockbuster vampire films themselves." However, he condemn it for only having the drama and a couple of scenes from the Twilight movie in common. Goodman described the music video as a "soap opera tale of a young couple struggling through a breakup, and revisiting all their good times in the process." David Greenwald of ''Billboard'' criticized the video for looking "more like a denim brand's lookbook than a peek at the vampire franchise's fourth film." At the
2012 MTV Video Music Awards Japan The 2012 MTV Video Music Awards Japan was held in Chiba on June 23, 2012, at the Makuhari Messe and was hosted by Japanese trio Perfume. The nominees were announced on March 21, 2012. Awards Video of the Year Exile — " Rising Sun" *Lady Gaga ...
, the video was nominated in the categories of
Best Male Video The MTV Video Music Award for Best Male Video was one of four original general awards that have been handed out every year since the first MTV Video Music Awards in 1984. In 2007, though, the award was briefly renamed Male Artist of the Year, and ...
and
Best Video from a Film The MTV Video Music Award for Best Video from a Film was first awarded in 1987, recognizing the best videos whose songs were a part of a movie soundtrack or featured in a film. As time went on, though, music videos taken from movie soundtracks beca ...
, winning the former.


Live performances and covers

Mars first performed "It Will Rain" with his band at ''
The Ellen DeGeneres Show ''The Ellen DeGeneres Show'' (often shortened to ''Ellen'' or ''The Ellen Show'') is an American daytime television variety comedy talk show that was created and hosted by its namesake Ellen DeGeneres. Debuting on September 8, 2003, it was prod ...
'', on November 18, 2011. Mars wore a hat and sunglasses as props, signing while fog appeared "throughout the dimly-lit studio".
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
's Becky Bain declared "the man proves again that he's got some killer pipes". Madison Vanderberg from Stereotude also praised the singers' voice "soulful croons and amazing voice". On the following week, the single was performed on the first season of the American ''
X Factor ''The X Factor'' is a television music competition franchise created by British producer Simon Cowell and his company Syco Entertainment. It originated in the United Kingdom, where it was devised as a replacement for ''Pop Idol'' (2001–2003 ...
'', which for Mars would be one of his career highlights. The singer, who was wearing a fedora hat, raised his arms to the audience as the song started and a digital screen projecting a giant broken heart-shaped neon light as background appeared during the show. Mars performed "It Will Rain" on
The Doo-Wops & Hooligans Tour The Doo-Wops & Hooligans Tour was the first headlining concert tour by American singer and songwriter Bruno Mars. Launched in support of his 2010 debut studio album ''Doo-Wops & Hooligans'', the tour was announced in October 2010 and included da ...
(2010–12), where it was the fourteenth song on the setlist. During the European leg, it was sung live with
Skylar Grey Holly Brook Hafermann (born February 23, 1986), known professionally as Skylar Grey, is an American singer, songwriter, and record producer from Mazomanie, Wisconsin. In 2004, at the age of 17, Grey signed a publishing deal with Universal Music ...
. Mars performance with Grey drew the attention of some reviewers. Becky Bain of Idolator noted that the two "have melancholia perfected". PopDust felt that "Grey's contribution is soft and minimal; it's all about Bruno and his rain-slick voice." the website concluded, "it's a shame that here, she feels so invisible". During
The Moonshine Jungle Tour The Moonshine Jungle Tour was the third concert tour by American singer-songwriter Bruno Mars. The tour supported his second studio album, ''Unorthodox Jukebox'' (2012), from June 2013 to October 2014. After an official announcement on Februar ...
(2013–14), and his debut
concert residency A concert residency (also known as musical residency or simply residency) is a series of concerts, similar to a concert tour A concert tour (or simply tour) is a series of concerts by an artist or group of artists in different cities, countrie ...
,
Bruno Mars at The Chelsea, Las Vegas Bruno Mars at The Chelsea, Las Vegas was the debut concert residency at the new concert showroom in the Cosmopolitan of Las Vegas, United States, by American singer and songwriter Bruno Mars, from December 2013 to December 2015. DJ Supra, Havan ...
(2013–15), "It Will Rain" was interpolated with "If I Knew" of Mars's second studio album, ''
Unorthodox Jukebox ''Unorthodox Jukebox'' is the second studio album by American singer and songwriter Bruno Mars. It was released on December 7, 2012, by Atlantic Records and was made available to listen to in its entirety for a week before its release. It serves ...
'' (2012), in most concerts. The single was part of some shows during the
24K Magic World Tour The 24K Magic World Tour was the fourth concert tour of American singer-songwriter Bruno Mars that was performed in support of his third studio album '' 24K Magic'' (2016) from March 2017 to December 2018. Anderson .Paak was the opening act f ...
(2017–18) interpolated with "
Nothin' on You "Nothin' on You" is the debut single of both American rapper B.o.B and featured American singer-songwriter Bruno Mars. It is the lead single from the former's debut studio album, '' B.o.B Presents: The Adventures of Bobby Ray'' (2010). It was ...
" (2009), a song included on
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
's debut studio album '' B.o.B Presents: The Adventures of Bobby Ray'' (2010) featuring Mars. American singer and songwriter
Pia Mia Pia Mia Perez (born September 19, 1996) is an American singer, songwriter, and model. She began her career by posting videos of herself singing on the video sharing site YouTube, and went on to star in commercials and music videos. Pia Mia sign ...
, posted a video of herself singing the track on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, before being signed in a label. American rock band
Boyce Avenue Boyce Avenue is an American cover band formed in Sarasota, Florida, by brothers Alejandro Luis Manzano, Daniel Enrique Manzano, and Fabian Rafael Manzano. The brothers attended Pine View School in Osprey, Florida. The band is named after a co ...
made an acoustic version of the track, which was included on their album ''New Acoustic Sessions, Vol. 3'', released on January 2, 2012. Ten days later, YouTuber
Megan Nicole Megan Nicole Green (née Flores, born September 1, 1993), simply known as Megan Nicole, is an American singer-songwriter and actress who debuted on YouTube in 2009. Early life Megan Nicole was born in Houston, Texas to parents Tammy and Frankie ...
released her cover of the song as a single available for purchase. Another American singer and songwriter,
Austin Mahone Austin Harris Mahone (; born April 4, 1996) is an American singer, songwriter and professional wrestler. Mahone gained popularity performing covers of pop songs on YouTube. He released three albums to date. Famous releases include " Say Somethi ...
, record a cover of the song along with a music video. On February 10, 2013,
Max Schneider Maxwell George Schneider (born June 21, 1992), also known by his mononym MAX, is an American singer-songwriter, actor and model, signed to Arista and Sony RED. In 2018, MAX's single " Lights Down Low" went double platinum in the US, Platinum i ...
released an album titled ''Schneider Brother Covers – Max Schneider'', which contained a cover version of "It Will Rain" done by
Kurt Hugo Schneider Kurt Hugo Schneider (born September 7, 1988), sometimes referred to by his initials KHS, is an American video editor, producer, musician, singer and songwriter, whose primary medium is YouTube music videos. He has produced music videos for vari ...
with Olivia Noelle. In 2015, DeAnna Johnson covered the song on
The Voice The Voice may refer to: Fictional entities * The Voice or Presence, a fictional representation of God in DC Comics * The Voice (''Dune''), a fictional ability in the ''Dune'' universe * The Voice, a character in the American TV series ''Cleo ...
.


Track listing


Personnel

Credits adapted from the liner notes of ''The Twilight Saga: Breaking Dawn – Part 1 (soundtrack)''. * Bruno Mars – lead vocals,
songwriting A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...
* Philip Lawrence – songwriting * Ari Levine – songwriting, engineering *
The Smeezingtons The Smeezingtons were an American songwriting and record production team consisting of Bruno Mars (born 1985), Philip Lawrence (born 1980), and Ari Levine (born May 5, 1984). The Smeezingtons were established in Los Angeles, California; their ...
 –
production Production may refer to: Economics and business * Production (economics) * Production, the act of manufacturing goods * Production, in the outline of industrial organization, the act of making products (goods and services) * Production as a stati ...
*
Manny Marroquin Manny Marroquin (born September 21, 1971) is an American mixing engineer.Daley, Dan (May 2005).Manny Marroquin. ''Sound on Sound''. Retrieved February 10, 2007 He has received ten Grammy awards for his professional audio work. Life and career M ...
 – mixing * Chris Galland – mixing assistant * Erik Madrid – mixing assistant * Phredley Brown – string
arrangement In music, an arrangement is a musical adaptation of an existing composition. Differences from the original composition may include reharmonization, melodic paraphrasing, orchestration, or formal development. Arranging differs from orches ...
* Oscar Hidalgo – bass * Suzie Katayama – conductor * Andrew Duckles –
viola The viola ( , also , ) is a string instrument that is bow (music), bowed, plucked, or played with varying techniques. Slightly larger than a violin, it has a lower and deeper sound. Since the 18th century, it has been the middle or alto voice of ...
* Charlie Bisharat –
violin The violin, sometimes known as a ''fiddle'', is a wooden chordophone (string instrument) in the violin family. Most violins have a hollow wooden body. It is the smallest and thus highest-pitched instrument (soprano) in the family in regular ...
* Josefina Vergara – violin *
Stephen Marcussen Stephen Marcussen is the founder and chief mastering engineer at Marcussen Mastering in Hollywood, California, United States. He has been mastering music since 1979. Biography Marcussen's introduction to music recording happened in 1976 when, at ...
 – mastering


Charts


Weekly charts


Year-end charts


Certifications

, -


Release history


See also

*
List of Billboard Hot 100 top 10 singles in 2011 Seventy-one singles made into top 10 of the Hot 100, the all-genre '' Billboard'' singles charts, in 2011. Sixty-eight acts had a top-ten hit during the year, with twenty achieving their first either as a lead or featured artist. Lil Wayne, Bru ...
*
List of Mainstream Top 40 number-one hits of 2012 (U.S.) This is a list of songs which reached number one on the ''Billboard (magazine), Billboard'' Mainstream Top 40 (or Pop Songs) chart in 2012. During 2012, a total of 19 singles hit number-one on the charts. Chart history See also *2012 in music ...


References

{{authority control Bruno Mars songs 2010s ballads 2011 songs 2011 singles Atlantic Records singles Elektra Records singles Record Report Pop Rock General number-one singles Songs from The Twilight Saga (film series) Song recordings produced by the Smeezingtons Songs written by Ari Levine Songs written by Philip Lawrence (songwriter) Songs written by Bruno Mars Pop ballads Soul ballads Torch songs