''It Pays to Advertise'' is a 1931 American

pre-Code Pre-Code Hollywood was the brief era in the Cinema of the United States, American film industry between the widespread adoption of sound in film in 1929LaSalle (2002), p. 1. and the enforcement of the Motion Picture Production Code censorshi ...

comedy film, based on the

play of the same name Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * Pla ...

Roi Cooper Megrue Roi Cooper Megrue (June 12, 1882 – February 27, 1927) was an American playwright, producer, and director active on Broadway from 1914 to 1921. Biography Roi Cooper Megrue was born on June 12, 1882, in New York City, the son of the son of Frank ...

and Walter C. Hackett, starring

Norman Foster Norman or Normans may refer to: Ethnic and cultural identity * The Normans, a people partly descended from Norse Vikings who settled in the territory of Normandy in France in the 10th and 11th centuries ** People or things connected with the Norm ...

and

Carole Lombard Carole Lombard (born Jane Alice Peters; October 6, 1908 – January 16, 1942) was an American actress, particularly noted for her energetic, often off-beat roles in screwball comedies. In 1999, the American Film Institute ranked Lombard 2 ...

, and directed by

Frank Tuttle Frank Wright Tuttle (August 6, 1892 – January 6, 1963) was a Cinema of the United States, Hollywood film director and writer who directed films from 1922 (''The Cradle Buster'') to 1959 (''Island of Lost Women''). Biography Frank Tuttle wa ...

.The AFI Catalog of Feature Films 1893-1993:''..It Pays to Advertise''
/ref> Paramount also produced a French-language version of the film titled ' (1932), directed by

Karl Anton Karl Anton or Karel Anton (25 October 1898 12 April 1979) was a Bohemian-born German film director, screenwriter and film producer. Biography He was born in Prague on 25 October 1898. His father Wilhelm Anton (1861–1918) was a physician. An ...

Plot

Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.

Cast

as Rodney Martin *

as Mary Grayson *

Richard 'Skeets' Gallagher Richard is a male given name. It originates, via Old French, from Old Frankish and is a compound of the words descending from Proto-Germanic ''*rīk-'' 'ruler, leader, king' and ''*hardu-'' 'strong, brave, hardy', and it therefore means 'stron ...

as Ambrose Pearle *

Eugene Pallette Eugene William Pallette (July 8, 1889 – September 3, 1954) was an American actor who worked in both the silent and sound eras, performing in more than 240 productions between 1913 and 1946. After an early career as a slender leading man, ...

as Cyrus Martin *

Lucien Littlefield Lucien Littlefield (August 16, 1895 – June 4, 1960) was an American actor who achieved a long career from silent films to the television era. He was noted for his versatility, playing a wide range of roles and already portraying old men befor ...

as Adams *

Judith Wood Judith Wood (born Helen Johnson, August 1, 1906 – April 6, 2002) was an American film actress. Early years The daughter of cartoonist Merle Johnson, she was born in New York City. Wood moved to Hollywood, California to pursue an acting car ...

as Countess de Beaurien (credited as Helen Johnson) *

Louise Brooks Mary Louise Brooks (November 14, 1906 – August 8, 1985) was an American film actress and dancer during the 1920s and 1930s. She is regarded today as an icon of the Jazz Age and flapper culture, in part due to the bob hairstyle that she helpe ...

as Thelma Temple *

Morgan Wallace Morgan Wallace (born Maier Weill, July 26, 1881 – December 12, 1953) was an American actor. He appeared in more than 120 films between 1914 and 1946, including W.C. Fields' ''It's a Gift'' (1934) Introduction by Arthur Knight where he pe ...

as L. R. McChesney *

Tom Kennedy Thomas or Tom Kennedy may refer to: Politics *Thomas Kennedy (Scottish judge) (1673–1754), joint Solicitor General for Scotland 1709–14, Lord Advocate 1714, Member of Parliament for Ayr Burghs 1720–21 * Thomas Kennedy, 9th Earl of Cassilis ...

as Perkins *Marcia Manners as Miss Burke *

Frank Coghlan Jr. Frank Coghlan Jr. (March 15, 1916 – September 7, 2009) also known as Junior Coghlan, was an American actor who later became a career officer in the United States Navy and a naval aviator. He appeared in approximately 129 films and televis ...

as Office Boy (credited as Junior Coghlan) *John Howell as Johnson * John Sinclair as Window Cleaner

Reception

The film received positive reviews. ''

Photoplay ''Photoplay'' was one of the first American film (another name for ''photoplay'') fan magazines. It was founded in 1911 in Chicago, the same year that J. Stuart Blackton founded '' Motion Picture Story,'' a magazine also directed at fans. For mo ...

'' wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".

References

External links

* * 1931 films 1931 romantic comedy films American romantic comedy films American black-and-white films 1930s English-language films American films based on plays Films directed by Frank Tuttle Paramount Pictures films Films about advertising Remakes of American films Sound film remakes of silent films American multilingual films 1931 multilingual films 1930s American films {{1930s-romantic-comedy-film-stub

Plot

Cast

Reception

See also

References

External links