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''Ishq'' () is a 2012 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
romantic
drama Drama is the specific mode of fiction represented in performance: a play, opera, mime, ballet, etc., performed in a theatre, or on radio or television.Elam (1980, 98). Considered as a genre of poetry in general, the dramatic mode has been ...
film written and directed by
Vikram Kumar Vikram K. Kumar is an Indian film director and screenwriter who works in Telugu and Tamil cinema. In 1998, he directed his breakthrough non-feature film, ''Silent Scream'', for which he won the National Film Award For Best Instructional Film. ...
. The film was produced by Vikram Goud under
Shresht Movies Sreshth Movies is an Indian film production and distribution company mostly producing Telugu films. The movie banner is owned by actor Nithiin Reddy and family. It is chiefly produced by Actor Nithiin with his father Sudhakar Reddy and his sist ...
banner. The film features
Nithiin Nithin Kumar Reddy (born 30 March 1983 ), known professionally as Nithiin, is an Indian actor and producer who works predominantly in Telugu cinema. Nithiin's work has earned him one Filmfare Award and two nominations for the Filmfare Award for ...
and
Nithya Menen Nithya Menen (born 8 April 1988) is an Indian actress and singer who has acted in more than 50 feature films and in six different languages: Malayalam, Hindi, Tamil, Kannada, English, and Telugu.In her acting career, Nithya has won three Film ...
in the lead roles with Ajay in a pivotal role. Cinematography for the film was handled by
P. C. Sreeram P. C. Sreeram ISC (born 26 January 1956) is an Indian cinematographer and film director who works in Indian films. He is also the president of Qube Cinemas, a digital cinema technology company. He is an alumnus of the Madras Film Institute. ...
and the music was composed by
Anup Rubens Anup Rubens, born Enoch Rubens, is an Indian film music composer who predominantly works in Telugu cinema. He has received the South Filmfare Awards and Nandhi Awards by Government of Andra pradesh. Rubens works include ''Seetharama Kalyana'' ...
. ''Ishq'' was released on 24 February 2012 to positive reviews and became one of the highest-grossing films of 2012. The film won the Nandi Award for Best Home-viewing Feature Film. It is remade in
Odia Odia, also spelled Oriya or Odiya, may refer to: * Odia people in Odisha, India * Odia language, an Indian language, belonging to the Indo-Aryan branch of the Indo-European language family * Odia alphabet, a writing system used for the Odia languag ...
as ''
Akhire Akhire ''Akhire Akhire'' is a 2014 Odia romance, drama, comedy film produced by Sitaram Agrawal. The film features Babushaan and Jhilik in the lead roles. The film is a remake of Telugu movie ''Ishq''. Synopsis Shiva's parent and his sister Priya leave ...
'' (2014), in Bangladeshi Bengali as ''Love Station'' (2014),in Indian Bengali as ''
Aashiqui Aashiqui () is a 1990 Indian Hindi musical romantic drama film and first installment of Aashiqui series directed by Mahesh Bhatt, starring Rahul Roy, Anu Aggarwal and Deepak Tijori in pivotal roles. The film was known for its music, by com ...
'' (2015), and in Tamil as ''
Uyire Uyire ''Uyire Uyire'' () is a 2016 Tamil-language romantic drama film directed by A. Rajasekhar and produced by veteran actress Jaya Prada and former politician Amar Singh. The film, a remake of Vikram Kumar's 2012 Telugu film ''Ishq'', stars Jaya Pra ...
'' (2015).


Plot

The movie begins with a scene where the injured Siva ( Ajay) is being rushed to the hospital. His father ( Nagineedu), comes to the hospital and scolds him for his rogue behavior and disowns him and says that he will only return if Siva changes. It turns out that Siva had failed in a love affair with a girl named Divya. Three years later Rahul (
Nithiin Nithin Kumar Reddy (born 30 March 1983 ), known professionally as Nithiin, is an Indian actor and producer who works predominantly in Telugu cinema. Nithiin's work has earned him one Filmfare Award and two nominations for the Filmfare Award for ...
) is a very jovial and friendly guy who likes to have fun and play practical jokes. He studies in Delhi and has just finished semester exams and heads back to Hyderabad for vacation where his family lives. Meanwhile, Priya (
Nithya Menen Nithya Menen (born 8 April 1988) is an Indian actress and singer who has acted in more than 50 feature films and in six different languages: Malayalam, Hindi, Tamil, Kannada, English, and Telugu.In her acting career, Nithya has won three Film ...
), a beautiful and lively girl, is going to Hyderabad to take her semester exams and meet her brother. Rahul sees Priya at a traffic jam on the way to the airport, but does not quite see her face. Priya sees Rahul recovering a toy for a child. She is impressed, but she does not get to see his face either. But she collects his cap after Rahul loses it while recovering the toy. At the airport, Rahul plays a prank on Priya after he recognizes her by her bracelets and tattoo he saw at the traffic jam which annoys Priya. While flying to Hyderabad he falls for her. Unexpected circumstances force their plane to land in Goa. There, Rahul apologizes for his behavior. Priya recognizes Rahul as the person who recovered the toy for the child at the traffic jam after Rahul recognizes his cap. Priya then starts being friendly with Rahul. Rahul takes Priya to his friend's marriage in Goa and promises her a wonderful time. He introduces Priya as his wife to his favorite Jaya aunty ( Rohini), the wedding groom's mother. Jaya aunty treats Priya like a princess and gives her a great time. Later, Priya is saved by Rahul after a few goons try to rape her at the beach. Slowly Rahul and Priya become very close friends and develop feelings for each other. Jaya aunty finds out that Priya is not Rahul's wife as they are about to depart and tells Rahul to confess his feelings for her as soon as possible and gives him the bracelets she bought for Rahul's future wife. By the time they get to Hyderabad, they are deeply in love with each other. But as Rahul is about to confess his feelings for her at the airport, he sees Priya being received by her brother, who turns out to be Siva. The girl Siva failed in love with was none other than Rahul's older sister, Divya (
Sindhu Tolani Sindhu Tolani is an Indian actress working in Telugu, Tamil, Kannada and Hindi language films. Tolani was born in Mumbai, India on 19 July 1983. She has been a '' Fair & Lovely'' cream model in North India. Film career Sindhu Tolani started ...
). In the flashback, Siva is madly in love with Divya but always torments her as she rejects him multiple times. After Siva finds out that Divya got engaged, he threatens her and throws away the engagement ring that was given to her by her mother-in-law-to-be who has a sentimental value towards the ring. After Rahul finds Divya searching for the ring late night, he finds out what happened. Rahul goes to Siva and beats him up severely and finds the ring, which was why he was taken to the hospital in the beginning of the movie. As a result, Siva develops hatred towards Rahul. Now Siva is a changed decent man, a successful entrepreneur, and married to Geetha (
Satya Krishnan Satya Krishnan is an Indian actress who predominantly appears in Telugu films. She was born in Hyderabad, Telangana, India. She worked as a hotel management professional and entered the film industry with the film ''Dollar Dreams''. Mostly sta ...
). But the couple does not have kids, which always bothers Siva. Meanwhile, Siva's mother (Sudha) convinces his father to go visit Siva to see if he has changed. Rahul finally confesses his love to Priya. But Siva finds out that Priya is in love with Rahul and beats him up. Upon arrival, Siva's father is convinced that Siva has changed and happily reunites with him. But just as Siva receives his father, an injured Rahul falls in front of them. Siva takes him to the hospital. Unaware of the situation, Siva's father asks Rahul about what happened. Rahul tells him everything but by keeping the identities anonymous. Siva's father befriends Rahul. Rahul plays a game with Siva to become close to his family and get Priya. But Siva threatens Divya to harm her and Rahul if Rahul does not leave Priya alone. Rahul tells Siva and his father that he will forget his girlfriend. Later, Siva's father asks Siva to ask Rahul if he will marry Priya. Siva realizes that Rahul was manipulating all of them and decides to get Rahul killed and hires a local goon Kala ( Supreeth). But he finds out that Kala's brother had attempted to rape Priya in Goa and got beaten up by Rahul. He starts beating Kala's brother and Kala beats Siva badly. Priya who was on a phone conversation with Siva calls Rahul and tells him to save Siva. Rahul goes there and beats up Kala and saves Siva. Siva realizes that Rahul's love is sincere. Siva later wakes up in the hospital and finds out that Geetha is finally pregnant. He finally agrees for Rahul to be with Priya and the movie ends on a happy note as the three walk in rain under umbrella.


Cast

*
Nithiin Nithin Kumar Reddy (born 30 March 1983 ), known professionally as Nithiin, is an Indian actor and producer who works predominantly in Telugu cinema. Nithiin's work has earned him one Filmfare Award and two nominations for the Filmfare Award for ...
as Rahul *
Nithya Menon Nithya Menen (born 8 April 1988) is an Indian actress and singer who has acted in more than 50 feature films and in six different languages: Malayalam, Hindi, Tamil, Kannada, English, and Telugu.In her acting career, Nithya has won three Film ...
as Priya * Ajay as Siva, Priya's brother *
Sindhu Tolani Sindhu Tolani is an Indian actress working in Telugu, Tamil, Kannada and Hindi language films. Tolani was born in Mumbai, India on 19 July 1983. She has been a '' Fair & Lovely'' cream model in North India. Film career Sindhu Tolani started ...
as Divya * Rohini as Jaya Aunty * Nagineedu as Priya's father * Sudha as Priya's mother *
Ali ʿAlī ibn Abī Ṭālib ( ar, عَلِيّ بْن أَبِي طَالِب; 600 – 661 CE) was the last of four Rightly Guided Caliphs to rule Islam (r. 656 – 661) immediately after the death of Muhammad, and he was the first Shia Imam. ...
as Rahul's friend *
Srinivasa Reddy Venkateswara, also known by various other names, is a form of the Hindu god Vishnu. Venkateswara is the presiding deity of the Tirumala Venkateswara Temple, located in Tirupati, Sri Balaji District, Andhra Pradesh, India. Etymology Venkatesw ...
as Siva's assistant * Supreeth as Kala * Ravi Prakash as Prabhu (Siva's friend) *
Thagubothu Ramesh Ramilla Ramesh, better known as Thagubothu Ramesh, is an Indian actor and comedian who works in Telugu films. He is a recipient of Nandi Award for Best Male Comedian. He got the moniker "Thagubothu" as he portrayed several roles as a drunkard. ...
as Friend *
Rathna Shekar Reddy Rathna Shekar Reddy is an Indian actor. He is the co-founder of the prominent Hyderabad-based theatre group Samahaara, along with writer-director Anjali Parvati Koda. He starred in the National Award-winning Telugu film, ''Na Bangaaru Talli.'' ...
as Raza *
Satya Krishnan Satya Krishnan is an Indian actress who predominantly appears in Telugu films. She was born in Hyderabad, Telangana, India. She worked as a hotel management professional and entered the film industry with the film ''Dollar Dreams''. Mostly sta ...
as Geetha *
Madhunandan Madhunandan is an Indian actor who appears in Telugu films. He began his film career with the 2001 Telugu film, ''Nuvvu Nenu''. He has been in the film industry since he was 19 years old. He did a Masters in Business Administration from Osmani ...
as Prem *
Charandeep Charandeep Surneni is an Indian actor who is known for his works in the South Indian film industry. He was noted for his roles in the films like ''Jilla'', ''Sigaram Thodu'' and Boxer. Early life Charandeep Surneni, also known as Charandee ...
as Kala's henchman


Soundtrack

The soundtrack of the film was composed by
Anup Rubens Anup Rubens, born Enoch Rubens, is an Indian film music composer who predominantly works in Telugu cinema. He has received the South Filmfare Awards and Nandhi Awards by Government of Andra pradesh. Rubens works include ''Seetharama Kalyana'' ...
and Aravind–Shankar. was released in Hyderabad on 2 February 2012. The soundtrack was distributed worldwide by
Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gup ...
.
Pawan Kalyan Pawan Kalyan (born Konidela Kalyan Babu; 2 September is an Indian actor, filmmaker, and politician. His films are predominantly in Telugu cinema. Kalyan is the younger brother of actor-ex.politician Chiranjeevi, and made his debut in the 1996 ...
attended the audio launch.
Krishna Chaitanya Chaitanya Mahaprabhu (; born Vishvambhar Mishra) was a 15th-century Indian saint who is considered to be the combined avatar of Radha and Krishna by his disciples and various scriptures. Chaitanya Mahaprabhu's mode of worshipping Krishna ...
penned 4 songs in the film and
Anantha Sreeram Chegondi Anantha Sriram is an Indian songwriter who predominantly works in Telugu cinema. Career Sriram has written lyrics for 990 Telugu film songs in his fourteen-year-long career in the industry. ''Kaadante Aunanile'' was the first film he ...
penned the remaining 2 songs. Both Nitin and Nithya have lent their voice for songs in the album. As part of publicity, the song "Lachhamma" was released through internet prior to the audio release and has garnered good response.


Box office

The film was made with a budget of 7.8 crores and did well at box office to become a hit.


Critical response

The film received positive response from both fans and critics and became huge success in Nithiin's career. The film completed 50 days as per 13 April 2012, and 100 days in 11 centres all over Andhra as per 2 June 2012. 123Telugu.com and some other film media sites praises Ishq movie for achieving a rare feat. Nitin also tweeted that 'ishq' is the only movie ran in 7 direct centres without deficit this year as it has a very short range of release.


Accolades


Remakes

A Bangladeshi remake of this film titled '' Love Station'' starring
Bappy Chowdhury Bappy Chowdhury is a Bangladeshi film actor. He made his debut in 2012, appearing in ''Bhalobasar Rong'' as an actor opposite Mahiya Mahi. Career Bappy has made his acting debut in 2013 with ''Bhalobasar Rong''. He released two films " Lover ...
and
Misty Jannat Zannatul Ferdaus Misty known by the name Misty Jannat ( bn, মিস্টি জান্নাত) is a Bangladeshi actress and model. She also appeared television dramas and advertisement as well. Early life and background Misty Jannat was b ...
was released on 5 September 2014 & remade into Bengali as ''
Aashiqui Aashiqui () is a 1990 Indian Hindi musical romantic drama film and first installment of Aashiqui series directed by Mahesh Bhatt, starring Rahul Roy, Anu Aggarwal and Deepak Tijori in pivotal roles. The film was known for its music, by com ...
'' starring
Ankush Hazra Ankush Hazra is an Indian actor, film producer, dancer, television personality in Bengali Film Industry. He debuted in 2010 with the film '' Kellafate''. He has also appeared in '' Khiladi'', ''Kanamachi'', ''Ami Shudhu Cheyechi Tomay'', ''Vi ...
and
Nusrat Faria Mazhar Nusrat Faria ( né Faria Shetu; born 8 September) is a Bangladeshi film actress, singer, television presenter and radio jockey who works in Bangladesh and India. She has many super hits films like Aashique, Badsha the Don and Boss 2. She played ...
in 2015. The film was also remade in Tamil as ''
Uyire Uyire ''Uyire Uyire'' () is a 2016 Tamil-language romantic drama film directed by A. Rajasekhar and produced by veteran actress Jaya Prada and former politician Amar Singh. The film, a remake of Vikram Kumar's 2012 Telugu film ''Ishq'', stars Jaya Pra ...
'' (2015). It was remade into
Odia Odia, also spelled Oriya or Odiya, may refer to: * Odia people in Odisha, India * Odia language, an Indian language, belonging to the Indo-Aryan branch of the Indo-European language family * Odia alphabet, a writing system used for the Odia languag ...
as ''
Akhire Akhire ''Akhire Akhire'' is a 2014 Odia romance, drama, comedy film produced by Sitaram Agrawal. The film features Babushaan and Jhilik in the lead roles. The film is a remake of Telugu movie ''Ishq''. Synopsis Shiva's parent and his sister Priya leave ...
'' starring
Babushan Babushaan (born 30 July 1989 as Tanmay Mohanty) is an Indian actor and playback singer who predominantly works in Odia movies. He debuted in Ollywood through ''Romeo - The Lover Boy'' in 2009 directed by Hara Patnaik. Early life Babushaan was b ...
, Jhillik and
Siddhanta Mahapatra Siddhanta Mahapatra ( od, ସିଦ୍ଧାନ୍ତ ମହାପାତ୍ର; born 4 May 1966), known mononymously as Munna Bhai, is an Indian actor, television personality and politician who works predominantly in Odia films. Early and P ...
.The film was later dubbed into Malayalam as ''Aye Priya.''


References


External links

* * https://m.youtube.com/watch?v=cH-SKu4BBmY {{DEFAULTSORT:Ishq 2012 films 2010s Telugu-language films Films directed by Vikram Kumar Films scored by Anoop Rubens Telugu films remade in other languages Indian romantic comedy-drama films 2012 romantic comedy-drama films 2012 comedy films 2012 drama films