Corallium rubrum (red coral) 1 (15691074776)

Isaia is an Italian menswear brand founded in Naples in 1920. The brand is recognized by its tiny red coral logo, which is a good-luck charm in Naples. Gianluca Isaia is the chief executive officer. Its brother brand is Eidos (είδος meaning "species, essence,

form Form is the shape, visual appearance, or configuration of an object. In a wider sense, the form is the way something happens. Form also refers to: *Form (document), a document (printed or electronic) with spaces in which to write or enter data ...

, brand, genre" in Greek), launched in 2013 by ISAIA Napoli.

Stores

Isaia has monobrand stores in Naples,

Baku Baku (, ; az, Bakı ) is the capital and largest city of Azerbaijan, as well as the largest city on the Caspian Sea and of the Caucasus region. Baku is located below sea level, which makes it the lowest lying national capital in the world a ...

, Beverly Hills,

Capri Capri ( , ; ; ) is an island located in the Tyrrhenian Sea off the Sorrento Peninsula, on the south side of the Gulf of Naples in the Campania region of Italy. The main town of Capri that is located on the island shares the name. It has been ...

Ekaterinburg Yekaterinburg ( ; rus, Екатеринбург, p=jɪkətʲɪrʲɪnˈburk), alternatively romanized as Ekaterinburg and formerly known as Sverdlovsk ( rus, Свердло́вск, , svʲɪrˈdlofsk, 1924–1991), is a city and the administrat ...

, Hong Kong, Kyiv, Macao, Milan, Moscow, Ulaanbaatar, New York City, St. Petersburg, San Francisco, Chicago, Toronto and Tokyo.

History

Isaia was founded in Naples by Enrico Isaia, who opened a fabric store for Neapolitan tailors, and later a small atelier next to the store. In 1957 the brothers Enrico, Rosario and Corrado Isaia moved the business to Casalnuovo, a village near Napoli where tailoring was a large part of the economy, and Isaia became a men's tailoring company. Enrico Isaia died at age 84 on 7 March 2017.

Coral legend

In Naples, the mythical origin story of red coral is well known. As the legend goes, the Greek hero

Perseus In Greek mythology, Perseus (Help:IPA/English, /ˈpɜːrsiəs, -sjuːs/; Greek language, Greek: Περσεύς, Romanization of Greek, translit. Perseús) is the legendary founder of Mycenae and of the Perseid dynasty. He was, alongside Cadmus ...

killed the Gorgon Medusa and wanted to deliver her head as a wedding present to the King of Seriphos, who was about to wed his mother. On his way home, he saw the beautiful Andromeda chained to a rock and about to be eaten by a sea monster. Wanting to save her life, he killed the beast and then sat on the bank of the water to wash his hands. When he set the sack with Medusa’s head besides him, her blood dripped into the water and transformed into what we know as red coral. For this, Neapolitans consider red coral a sign of good luck, and they use it in everything from pendants to religious ornaments to jewelry.

Products

Isaia is most known for its tailored clothing. In 2020, the brand produced denim with a customized selvage and a traditional Neapolitan proverb embroidered on the inside.Isaia Men’s Fall 2020: Isaia once again delivered impeccable tailoring, introducing a denim range
Luisa Zargani, Women’s Wear Daily, January 14, 2020

Philanthropy

Isaia supports Capodimonte Museum in its hometown of Naples.Isaia Men’s Spring 2020: The collection paid tribute to the Capodimonte Museum in Naples, which the company is supporting
Luisa Zargani, Women’s Wear Daily, June 17, 2019

References

External links

* {{Portal bar, Fashion, Italy, Companies Clothing brands of Italy Luxury brands Companies based in Naples High fashion brands Italian suit makers Clothing companies established in 1920 Italian companies established in 1920 Altagamma members