Invite Media is a

display advertising Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive (i.e. ...

and exchange bidding company that was acquired by

DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...

, a subsidiary of

Google Inc. Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. I ...

, on June 3, 2010 for $81 million. Prior to Google's acquisition, Invite Media partnered up with AlmondNet, a data aggregator and intellectual property licensor.

History

Invite Media was founded in April 2007, and they are the creators of Bid Manager, a "universal buying platform" for display media. Bid Manager supports many different advertisement exchanges, including

Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

AdBrite AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then ...

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

, and

Right Media Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange v ...

. Even though

directly competes with Google in many different areas,

has stated that they plan to continue working with demand-side platforms, including Invite Media. In an interview with AdExchanger, Google publicly stated that they would not give their own

Ad Exchange an unfair advantage, and their technology will remain unbiased and neutral, however, they plan on making it work seamlessly with their own

for Advertisers ad serving product. By purchasing Invite Media, Google gained a demand-side platform, which allows advertisement buyers to purchase advertisements from several different advertisement exchanges through a single interface. Invite Media was purchased shortly after Google completed their acquisition of

AdMob AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The ...

on May 2, 2010. Google's purchase of Invite Media has caused controversy among consumer advocacy groups, as John M. Simpson of

Consumer Watchdog Consumer Watchdog (formerly the Foundation for Taxpayer and Consumer Rights) is a non-profit, progressive organization which advocates for taxpayer and consumer interests, with a focus on insurance, health care, political reform, privacy and ener ...

puts it: "The ink is hardly dry on

's questionable

acquisition, and the Internet giant is forging ahead with an insatiable appetite for more. When is enough, enough?" There was speculation about Google acquiring Invite Media almost as soon as the AdMob deal was successfully completed, because Invite Media offered "a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges".

References

External links

Invite Media homepage
{{Google Inc. Google acquisitions Software companies based in Pennsylvania 2007 establishments in Pennsylvania American companies established in 2007 Software companies established in 2007 Software companies of the United States Advertising in the United States Companies based in Philadelphia 2007 establishments in the United States Marketing companies established in 2007 Software companies disestablished in 2010 2010 disestablishments in Pennsylvania Business services companies disestablished in 2010 2010 mergers and acquisitions