InsideView is a

software as a service Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is con ...

(SaaS) company that gleans insights and relationships from more than 40,000 sources of business information, contact data, online news, and

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

. Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects. In April 2021, the company was acquired by

Demandbase Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audien ...

, Inc.

History

InsideView was founded in 2005 by

Umberto Milletti Umberto Milletti is the CEO and founder of InsideView, a San Francisco-based CRM intelligence company. The company is backed by Foundation Capital, Emergence Capital, Split Rock Partners and Rembrandt Venture Partners. It has raised a total of $4 ...

, a former executive and co-founder at

DigitalThink DigitalThink was an electronic learning (eLearning) enterprise solutions company that aims to address the entire range of a corporation’s training and education needs. Founded in 1996 by Umberto Milletti, Pete Goettner and Steve Zahm At one ...

, an early Web-based corporate training company. In November 2007, the company acquired competitor TrueAdvantage. After the acquisition, InsideView moved all 2,500 TrueAdvantage customers over to its platform. InsideView's core product is a business-to-business (B2B) data and intelligence platform. It helps marketing, sales, and operations people more effectively target the accounts that matter most to their business, and work with those companies in a highly relevant way. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like

Microsoft Dynamics 365 Microsoft Dynamics 365 is a product line of enterprise resource planning (ERP) and customer relationship management (CRM) intelligent business applications announced by Microsoft in July 2016 and released on November 1, 2016. Feature applicat ...

, NetSuite,

Oracle CRM Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and ...

Salesforce.com Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, an ...

, SAP CEC CRM (C4C),

SugarCRM SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system. SugarCRM's functionality includes sales-force automation, marketing cam ...

and Marketing Automation systems including

Marketo Marketo, Inc. is an American software company, headquartered in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products including SEO and content crea ...

. On October 21, 2013, InsideView announced that it had entered into a strategic OEM agreement with Microsoft whereby InsideView was integrated into Microsoft Dynamics CRM Online. Through the agreement, InsideView was available to all users of Microsoft Dynamics CRM Online, and was known as Insights, powered by InsideView. That agreement ended in 2020 and Microsoft Dynamics customers now buy InsideView Insights directly from InsideView. The company has been named to the CRM Watchlist in 2017. In May, 2021, InsideView became part of Demandbase, Inc.

Competition

InsideView's competitors include services such as

Dun & Bradstreet The Dun & Bradstreet Corporation is an American company that provides commercial data, analytics, and insights for businesses. Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financia ...

/Avention and

ZoomInfo ZoomInfo Technologies Inc. is a software and data company which provides information and data for companies and business individuals. History In 2007, DiscoverOrg was founded by Henry Schuck and Kirk Brown. In February 2019, it acquired its comp ...

.G2 Crowd
InsideView Alternatives and Competitors
Page accessed June 21, 2019

History

Competition

References

Further reading