A description
There are at least 12 unique innovation games (and any number of new games derived by combining elements of these 12 games).SeSelecting an appropriate game
While any number or variety of innovation games may be invented, combined, or adapted from other game environments, all such games have strengths and weaknesses that constrain their applicability to specific kinds of problems. These strengths and weaknesses are expressed as six separate dimensions: # the degree of open-ended exploration: how much or how little the participants are constrained in their interactions # the degree of scalability: the number of customers who can play the game at any one time # the degree of physical preparation: what kinds of supplies or materials are necessary to play the game # the degree of market preparation: how much background effort is necessary to provide data or content for the game # the degree of customer preparation: what pre-game activities, if any, to require of the participants before entering the game environment # the time frame of action: how long after the game completes before the participant expects a product’s improvement to reflect the game’s resultsSee also
* Consumer behavior *References