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Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Data
Qualitative properties are properties that are observed and can generally not be measured with a numerical result. They are contrasted to quantitative properties which have numerical characteristics. Some engineering and scientific properties are qualitative. A test method can result in qualitative data about something. This can be a categorical result or a binary classification (e.g., pass/fail, go/no go, conform/non-conform). It can sometimes be an engineering judgement. The data that all share a qualitative property form a nominal category. A variable which codes for the presence or absence of such a property is called a binary categorical variable, or equivalently a dummy variable. In businesses Some important qualitative properties that concern businesses are: Human factors, ' human work capital' is probably one of the most important issues that deals with qualitative properties. Some common aspects are work, motivation, general participation, etc. Although all of thes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arthur Nielsen
Arthur Charles Nielsen Sr. (September 5, 1897 – June 1, 1980) was an American businessman, electrical engineer and market research analyst who created and tracked the Nielsen ratings for television as founder of the A.C. Nielsen Company. Background Arthur Charles Nielsen was born in Chicago, Illinois. Nielsen was educated at the University of Wisconsin–Madison, where he received a B.S., summa cum laude in electrical engineering in 1918. He was a member of Tau Beta Pi (engineering honor society), the Sigma Phi Society and a captain of the varsity tennis team from 1916 to 1918. He subsequently served in the U.S. Naval Reserve. Career Nielsen worked as an electrical engineer for the Isko Company from 1919 to 1920 and for the H. P. Gould Company, both in Chicago, from 1920 to 1923. He founded the ACNielsen company in 1923, and in doing so advanced the new field of market research. This involved: (1.) test marketing new products to determine their viability prior to costly mass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
J Walter Thompson
J, or j, is the tenth letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its usual name in English is ''jay'' (pronounced ), with a now-uncommon variant ''jy'' ."J", ''Oxford English Dictionary,'' 2nd edition (1989) When used in the International Phonetic Alphabet for the ''y'' sound, it may be called ''yod'' or ''jod'' (pronounced or ). History The letter ''J'' used to be used as the swash letter ''I'', used for the letter I at the end of Roman numerals when following another I, as in XXIIJ or xxiij instead of XXIII or xxiii for the Roman numeral twenty-three. A distinctive usage emerged in Middle High German. Gian Giorgio Trissino (1478–1550) was the first to explicitly distinguish I and J as representing separate sounds, in his ''Ɛpistola del Trissino de le lettere nuωvamente aggiunte ne la lingua italiana'' ("Trissino's epistle about the letters recently added in the I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ernest Dichter
Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant influence on the practices of the advertising industry in the twentieth century. Dichter promised the "mobilisation and manipulation of human needs as they exist in the consumer". As America entered the 1950s, the decade of heightened commodity fetishism, Dichter offered consumers moral permission to embrace sex and consumption, and forged a philosophy of corporate hedonism, which he thought would make people immune to dangerous totalitarian ideas. Early life and education Dichter was born to Jewish family on 14 August 1907 in Vienna. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charles Coolidge Parlin
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being the founder and a "pioneer" in the area of market research. Career Parlin worked as a member of the United States Food Administration while it was run by Herbert Hoover during World War I before becoming a schoolteacher in De Pere, Wisconsin. He would then move on to be the Principal of the Wausau Senior High School and concurrently as President of the Wisconsin State Teachers' Association. In 1911, he was hired by the Curtis Publishing Company in a job that had no clearly defined title, as the work he was doing had not previously been done. Parlin came up with the name "commercial research" for his work, which would later end up being changed to market research. The company had just bought out the magazine, '' Country Gentleman'', but ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tin Toys
''Tin Toy'' is a 1988 American computer-animated short film produced by Pixar and directed by John Lasseter. The short film, which runs five minutes, stars Tinny, a tin one-man band toy, attempting to escape from Billy, an infant. The third short film produced by the company's small animation division, it was a risky investment: due to the low revenue produced by Pixar's main product, the Pixar Image Computer, the company was under financial constraints. Lasseter pitched the concept for ''Tin Toy'' by storyboard to Pixar owner Steve Jobs, who agreed to finance the short despite the company's struggles, which he kept alive with annual investment. The film was officially a test of the PhotoRealistic RenderMan software and proved new challenges to the animation team, namely the difficult task of realistically animating Billy. ''Tin Toy'' later gained attention from Disney, who sealed an agreement to create '' Toy Story'' starring Tom Hanks and Tim Allen, which was primarily ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daniel Defoe
Daniel Defoe (; born Daniel Foe; – 24 April 1731) was an English writer, trader, journalist, pamphleteer and spy. He is most famous for his novel '' Robinson Crusoe'', published in 1719, which is claimed to be second only to the Bible in its number of translations. He has been seen as one of the earliest proponents of the English novel, and helped to popularise the form in Britain with others such as Aphra Behn and Samuel Richardson. Defoe wrote many political tracts, was often in trouble with the authorities, and spent a period in prison. Intellectuals and political leaders paid attention to his fresh ideas and sometimes consulted him. Defoe was a prolific and versatile writer, producing more than three hundred works—books, pamphlets, and journals — on diverse topics, including politics, crime, religion, marriage, psychology, and the supernatural. He was also a pioneer of business journalism and economic journalism. Early life Daniel Foe (his original name) was pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Johann Fugger
Johann, typically a male given name, is the German form of ''Iohannes'', which is the Latin form of the Greek name ''Iōánnēs'' (), itself derived from Hebrew name '' Yochanan'' () in turn from its extended form (), meaning "Yahweh is Gracious" or "Yahweh is Merciful". Its English language equivalent is John. It is uncommon as a surname. People People with the name Johann include: A–K * Johann Adam Hiller (1728–1804), German composer * Johann Adam Reincken (1643–1722), Dutch/German organist * Johann Adam Remele (died 1740), German court painter * Johann Adolf I, Duke of Saxe-Weissenfels (1649–1697) * Johann Adolph Hasse (1699-1783), German Composer * Johann Altfuldisch (1911—1947), German Nazi SS concentration camp officer executed for war crimes * Johann Andreas Eisenmenger (1654–1704), German Orientalist * Johann Baptist Wanhal (1739–1813), Czech composer * Johann Bernhard Fischer von Erlach (1656–1723), Austrian architect * Johann Bernoulli (1667–1748), S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision-making
In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of values, preferences and beliefs of the decision-maker. Every decision-making process produces a final choice, which may or may not prompt action. Research about decision-making is also published under the label problem solving, particularly in European psychological research. Overview Decision-making can be regarded as a problem-solving activity yielding a solution deemed to be optimal, or at least satisfactory. It is therefore a process which can be more or less rational or irrational and can be based on explicit or tacit knowledge and beliefs. Tacit knowledge is often used to fill the gaps in complex decision-making processes. Usually, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Policies
Public policy is an institutionalized proposal or a decided set of elements like laws, regulations, guidelines, and actions to solve or address relevant and real-world problems, guided by a conception and often implemented by programs. Public policy can be considered to be the sum of government direct and indirect activities and has been conceptualized in a variety of ways. They are created and/or enacted on behalf of the public typically by a government. Sometimes they are made by nonprofit organisations or are made in co-production with communities or citizens, which can include potential experts, scientists, engineers and stakeholders or scientific data, or sometimes use some of their results. They are typically made by policy-makers affiliated with (in democratic polities) currently elected politicians. Therefore, the "policy process is a complex political process in which there are many actors: elected politicians, political party leaders, pressure groups, civil servants ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product. Pricing is a fundamental aspect of product management and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits. Pricing can be a manual or automatic process of applying prices to purchase and sales orders, based on factors such as: a fixed amount, quantity break, promotion or sales campaign, specific vendor quote, price prevai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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