Impulse Airlines was an independent airline in Australia which operated regional and
low-cost trunk services between 1992 and 2004. It was acquired by
Qantas
Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the world's third-oldest airline still in operation, having been founded ...
in 2001 to formed the basis of Qantas' new regional airline
QantasLink
QantasLink is a regional brand of Australian airline Qantas and is an affiliate member of the Oneworld airline alliance. It is a major competitor to Regional Express Airlines and Virgin Australia Regional Airlines. As of September 2010 Qantas ...
. The airline had its head offices on the grounds of
Sydney Airport
Sydney Kingsford Smith Airport (colloquially Mascot Airport, Kingsford Smith Airport, or Sydney Airport; ; ) is an international airport in Sydney, Australia, located 8 km (5 mi) south of the Sydney central business district, in the ...
in
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
.
["World Airline Directory." '']Flight International
''Flight International'' is a monthly magazine focused on aerospace. Published in the United Kingdom and founded in 1909 as "A Journal devoted to the Interests, Practice, and Progress of Aerial Locomotion and Transport", it is the world's oldes ...
''. 4–10 April 2000
85
"Eleventh Street, Sydney Kingsford Smith Airport, Mascot, New South Wales. 2020, Australia"
History
Establishment
Impulse Airlines was established in 1992 and started operations on 18 December 1992. It commenced regional airline services in March 1994 following the acquisition by the Impulse Transportation Group of
Port Macquarie
Port Macquarie is a coastal town in the local government area of Port Macquarie-Hastings. It is located on the Mid North Coast of New South Wales, Australia, about north of Sydney, and south of Brisbane. The town is located on the Tasman Sea co ...
based Oxley Airlines established in 1974. Impulse Airlines was based in
Newcastle Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England
*Newcastle-under-Lyme, a town in Staffordshire, England
*Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...
. The Airline's Managing Director was Gerry McGowan until the McGowan family sold the airline to Qantas in 2001. The airline operated a network of regional routes throughout
New South Wales
)
, nickname =
, image_map = New South Wales in Australia.svg
, map_caption = Location of New South Wales in AustraliaCoordinates:
, subdivision_type = Country
, subdivision_name = Australia
, established_title = Before federation
, es ...
. The network initially included routes to
Armidale
Armidale is a city in the Northern Tablelands, New South Wales, Australia. Armidale had a population of 24,504 as of June 2018. Estimated resident population, 30 June 2018. It is the administrative centre for the Northern Tablelands region. It ...
,
Brisbane
Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Canberra
Canberra ( )
is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...
,
Coffs Harbour
Coffs Harbour is a city on the Mid North Coast of New South Wales, Australia, north of Sydney, and south of Brisbane. It is one of the largest urban centres on the North Coast, with a population of 78,759 as per 2021 census. The Gumbaynggirr ...
,
Coolangatta
Coolangatta is a coastal suburb in the City of Gold Coast, Queensland, Australia. It is the Gold Coast's southernmost suburb and it borders New South Wales. In the , Coolangatta had a population of 5,948 people.
Geography
Coolangatta and its ...
,
Cooma
Cooma is a town in the south of New South Wales, Australia. It is located south of the national capital, Canberra, via the Monaro Highway. It is also on the Snowy Mountains Highway, connecting Bega with the Riverina.
At the , Cooma had a po ...
,
Kempsey,
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
,
Newcastle Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England
*Newcastle-under-Lyme, a town in Staffordshire, England
*Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...
,
Port Macquarie
Port Macquarie is a coastal town in the local government area of Port Macquarie-Hastings. It is located on the Mid North Coast of New South Wales, Australia, about north of Sydney, and south of Brisbane. The town is located on the Tasman Sea co ...
,
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
,
Tamworth and
Taree
Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distri ...
. The airline operated a fleet of
Beechcraft 1900
The Beechcraft 1900 is a 19-passenger, pressurized twin-engine turboprop regional airliner manufactured by Beechcraft. It is also used as a freight aircraft and corporate transport, and by several governmental and military organizations. With c ...
aircraft. It was affiliated with the
Ansett frequent flyer programme and its flights had designated AN flight numbers.
In August 1994, Impulse Airlines expanded its fleet and became the first Australian operator of the
BAe Jetstream 41
The British Aerospace Jetstream 41 is a turboprop-powered feederliner and regional airliner, designed by British Aerospace as a stretched version of the popular Jetstream 31. Intended to compete directly with 30-seat aircraft like the Embraer ...
. It acquired five of the type in 1994 and had planned to acquire a further five in 1996. Impulse used the aircraft to pioneer non-stop services between Newcastle and Melbourne but was soon met with competition from Qantas who utilised the much larger
BAe 146
The British Aerospace 146 (also BAe 146) is a short-haul and regional airliner that was manufactured in the United Kingdom by British Aerospace, later part of BAE Systems. Production ran from 1983 until 2001. Manufacture by Avro International ...
on the route. Impulse was forced to discontinue the services and withdraw the Jetstream 41s from service. After Qantas lost interest in the route following Impulse's withdrawal, Impulse eventually re-entered the route with Beech 1900s in February 1997.
Low-cost airline
In June 2000, the airline acquired
Boeing 717
The Boeing 717 is an American five-abreast single-aisle airliner produced by Boeing Commercial Airplanes. The twin-engine airliner was developed for the 100-seat market and originally marketed by McDonnell Douglas as the MD-95. It was a shor ...
jet aircraft and commenced operations as a
low-cost airline
A low-cost carrier or low-cost airline (occasionally referred to as '' no-frills'', ''budget'' or '' discount carrier'' or ''airline'', and abbreviated as ''LCC'') is an airline that is operated with an especially high emphasis on minimizing op ...
on Australia's trunk eastern seaboard routes in direct competition with
Qantas
Qantas Airways Limited ( ) is the flag carrier of Australia and the country's largest airline by fleet size, international flights, and international destinations. It is the world's third-oldest airline still in operation, having been founded ...
and
Ansett. The airline had ceased its previous affiliation with Ansett. Services initially operated between
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
and
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
and quickly expanded to include
Brisbane
Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
,
Newcastle Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England
*Newcastle-under-Lyme, a town in Staffordshire, England
*Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...
and
Hobart
Hobart ( ; Nuennonne/Palawa kani: ''nipaluna'') is the capital and most populous city of the Australian island state of Tasmania. Home to almost half of all Tasmanians, it is the least-populated Australian state capital city, and second-small ...
. Together with
Virgin Blue which also commenced services in mid-2000, Impulse Airlines brought upon a substantial restructuring of the Australian airline industry. The new low cost entrants injected competition into the
long-lived duopoly between Qantas and Ansett, arguably contributing to the downfall of the latter. The airline gradually began to phase in a bright blue livery with a
cockatoo
A cockatoo is any of the 21 parrot species belonging to the family Cacatuidae, the only family in the superfamily Cacatuoidea. Along with the Psittacoidea (true parrots) and the Strigopoidea (large New Zealand parrots), they make up the ord ...
on the tail of its aircraft.
In April 2001, Impulse and Qantas came to an agreement where Impulse would wet lease all their services to Qantas with Qantas to market the routes and give Impulse a cash injection with a further option for Qantas to buy out the company. Qantas exercised that option in November 2001, and Impulse was absorbed into the
QantasLink
QantasLink is a regional brand of Australian airline Qantas and is an affiliate member of the Oneworld airline alliance. It is a major competitor to Regional Express Airlines and Virgin Australia Regional Airlines. As of September 2010 Qantas ...
group of subsidiary airlines. The introduction of the cockatoo livery did not progress beyond a few aircraft. Both the Boeing 717 and Beech 1900 aircraft were initially utilised in the QantasLink fleet however the Beech 1900s were soon withdrawn from service while the Boeing 717 fleet was expanded.
In April 2003, following a long running investigation by the
Australian Securities and Investments Commission
The Australian Securities and Investments Commission (ASIC) is an independent commission of the Australian Government tasked as the national corporate regulator. ASIC's role is to regulate company and financial services and enforce laws to pro ...
, the then very well known stockbroking identity
Rene Rivkin
Rene Walter Rivkin (6 June 1944 – 1 May 2005) was a Chinese-born Australian entrepreneur, investor, investment adviser, and stockbroker. He was convicted of insider trading in 2003 and sentenced to nine months of periodic detention.
Early li ...
was found guilty of
insider trading
Insider trading is the trading of a public company's stock or other securities (such as bonds or stock options) based on material, nonpublic information about the company. In various countries, some kinds of trading based on insider information ...
after having purchased 50,000 Qantas shares which resulted in a $346,000 profit. He was charged with using confidential and market-sensitive information with regards to an impending merger of Qantas and Impulse Airlines. He bought these shares on behalf of Rivkin Investments on 24 April 2001, just hours after speaking to the executive chairman of Impulse, Gerry McGowan.
The airline was a major sponsor of the
Newcastle Knights
The Newcastle Knights are an Australian professional rugby league club based in Newcastle, New South Wales. They compete in Australasia's premier rugby league competition, the National Rugby League (NRL) premiership. Playing in red and blue, th ...
rugby league team. The Newcastle base which was developed by Impulse Airlines continues to be the base for
Jetstar
Jetstar Airways Pty Ltd, operating as Jetstar, is an Australian low-cost airline (self-described as "value-based") headquartered in Melbourne. It is a wholly owned subsidiary of Qantas, created in response to the threat posed by airline Virgi ...
. Jetstar's headquarters are in
Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
.
Jetstar
After
QantasLink
QantasLink is a regional brand of Australian airline Qantas and is an affiliate member of the Oneworld airline alliance. It is a major competitor to Regional Express Airlines and Virgin Australia Regional Airlines. As of September 2010 Qantas ...
had acquired the 717 fleet in 2001 it was planned that Qantas would use it as a base for a budget airline to be launched in 2003. The fleet of Impulse Airline's 717s were used for
Jetstar
Jetstar Airways Pty Ltd, operating as Jetstar, is an Australian low-cost airline (self-described as "value-based") headquartered in Melbourne. It is a wholly owned subsidiary of Qantas, created in response to the threat posed by airline Virgi ...
's fleet when the airline officially launched domestic passenger service between
Newcastle, New South Wales
Newcastle ( ; Awabakal: ) is a metropolitan area and the second most populated city in the state of New South Wales, Australia. It includes the Newcastle and Lake Macquarie local government areas, and is the hub of the Greater Newcastle area, w ...
and
Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
on 24 May 2004, one day before Impulse Airlines ceased operations.
Fleet
See also
*
List of defunct airlines of Australia
This is a list of defunct airlines of Australia.
See also
* List of airlines of Australia
* List of airports in Australia
References
Further reading
*
{{List of defunct airlines
*
#Australia
Airlines
An airline is a company ...
*
Aviation in Australia
Aviation in Australia began in the 1920s with the formation of Qantas, which became the flag carrier of Australia. The Australian National Airways (ANA) was the predominant domestic carrier from the mid-1930s to the early 1950s. After World War ...
References
* Regional Airline Directory, ''Australian Aviation'' Magazine, December 1994 p88. (ISSN 0813-0876)
* Regional Airline Directory, ''Australian Aviation'' Magazine, December 1997 p66. (ISSN 0813-0876)
* Regional Airline Directory, ''Australian Aviation'' Magazine, 'Annual 2002' p74. (ISSN 1445-9485)
* Flight International, 5–11 April 2005
Airline Codes WebsiteJetstar website - 'About Us'.
External links
*
Impulse Airlines Former Boeing Fleet Detail
{{Qantas Group
Qantas
Defunct airlines of Australia
Airlines established in 1992
Defunct low-cost airlines
Airlines disestablished in 2004
Former Oneworld affiliate members
Australian companies disestablished in 2004
Australian companies established in 1992