An impresario (from the Italian ''impresa'', "an enterprise or undertaking") is a person who organizes and often finances

concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variety a ...

plays Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * P ...

, or

opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a librett ...

s, performing a role in stage arts that is similar to that of a

film A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

television producer A television producer is a person who oversees one or more aspects of video production on a television show, television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television net ...

History

The term originated in the social and economic world of Italian opera, in which from the mid-18th century to the 1830s, the impresario was the key figure in the organization of a lyric season. The owners of the theatre, usually amateurs from the nobility, charged the impresario with hiring a

composer A composer is a person who writes music. The term is especially used to indicate composers of Western classical music, or those who are composers by occupation. Many composers are, or were, also skilled performers of music. Etymology and Defi ...

(until the 1850s operas were expected to be new) and the orchestra, singers, costumes and sets, all while assuming considerable financial risk. In 1786

Wolfgang Amadeus Mozart Wolfgang Amadeus Mozart (27 January 17565 December 1791), baptised as Joannes Chrysostomus Wolfgangus Theophilus Mozart, was a prolific and influential composer of the Classical period. Despite his short life, his rapid pace of composition r ...

satirized the stress and emotional mayhem in a single-act farce ''Der Schauspieldirektor'' (''The Impresario''). Antonio Vivaldi was unusual in acting as both impresario and composer; in 1714 he managed seasons at

Teatro San Angelo The Teatro San Angelo (in Venetian dialect) or Teatro Sant' Angelo (in Italian) was once a theatre in Venice which ran from 1677 until 1803. It was the last of the major Venetian theatres to be built in the 1650s–60s opera craze following Teatr ...

in Venice, where his opera ''

Orlando finto pazzo ''Orlando finto pazzo'' (; ''Orlando, the Fake Madman'') is an opera (''dramma per musica'') in three acts composed by Antonio Vivaldi to a libretto by Grazio Braccioli. The plot is based on an episode in Matteo Boiardo's unfinished epic poem ...

'' was followed by numerous others. Alessandro Lanari (1787–1852), who began as the owner of a shop that produced costumes, eliminated the middleman in a series of successful seasons he produced for the Teatro La Pergola, in Florence. He presented the premieres of the first version of

Giuseppe Verdi Giuseppe Fortunino Francesco Verdi (; 9 or 10 October 1813 – 27 January 1901) was an Italian composer best known for his operas. He was born near Busseto to a provincial family of moderate means, receiving a musical education with the h ...

's ''

Macbeth ''Macbeth'' (, full title ''The Tragedie of Macbeth'') is a tragedy by William Shakespeare. It is thought to have been first performed in 1606. It dramatises the damaging physical and psychological effects of political ambition on those w ...

'', two of

Vincenzo Bellini Vincenzo Salvatore Carmelo Francesco Bellini (; 3 November 1801 – 23 September 1835) was a Sicilian opera composer, who was known for his long-flowing melodic lines for which he was named "the Swan of Catania". Many years later, in 1898, Giu ...

's operas and five of Gaetano Donizetti's, including ''

Lucia di Lammermoor ''Lucia di Lammermoor'' () is a (tragic opera) in three acts by Italian composer Gaetano Donizetti. Salvadore Cammarano wrote the Italian-language libretto loosely based upon Sir Walter Scott's 1819 historical novel ''The Bride of Lammermoor''. ...

''.

Domenico Barbaia Domenico Barbaia (also spelled Barbaja; 10 August 1777 – 19 October 1841) was best known as an opera Italian impresario. An energetic man, Barbaia, who was born in Milan, began his career by running a coffee shop. He made his first fortune by ...

(1778–1841) began as a café waiter and made a fortune at

La Scala La Scala (, , ; abbreviation in Italian of the official name ) is a famous opera house in Milan, Italy. The theatre was inaugurated on 3 August 1778 and was originally known as the ' (New Royal-Ducal Theatre alla Scala). The premiere performan ...

, in Milan, where he was also in charge of the gambling operation and introduced

roulette Roulette is a casino game named after the French word meaning ''little wheel'' which was likely developed from the Italian game Biribi''.'' In the game, a player may choose to place a bet on a single number, various groupings of numbers, the ...

Duchess Elisabeth Sophie of Mecklenburg Elisabeth Sophie of Mecklenburg, Duchess of Brunswick-Lüneburg (20 August 1613 – 12 July 1676) was a German poet, composer and impresario. Life She began studying music at the court of her father, Duke John Albert II of Mecklenburg-Güstro ...

was a harpsichordist who also presided over seventeenth-century North German court music as an impresario.

Modern use

The traditional term is still used in the

entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have dev ...

to refer to a producer of

s, tours and other events in

music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...

theatre Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perform ...

and even

rodeo Rodeo () is a competitive equestrian sport that arose out of the working practices of cattle herding in Spain and Mexico, expanding throughout the Americas and to other nations. It was originally based on the skills required of the working va ...

. Important modern impresarios in the traditional sense include

Thomas Beecham Sir Thomas Beecham, 2nd Baronet, Order of the Companions of Honour, CH (29 April 18798 March 1961) was an English conductor and impresario best known for his association with the London Philharmonic Orchestra, London Philharmonic and the Roya ...

Rudolf Bing Sir Rudolf Bing, KBE (January 9, 1902 – September 2, 1997) was an Austrian-born British opera impresario who worked in Germany, the United Kingdom and the United States, most notably being General Manager of the Metropolitan Opera in New York ...

Sergei Diaghilev Sergei Pavlovich Diaghilev ( ; rus, Серге́й Па́влович Дя́гилев, , sʲɪˈrɡʲej ˈpavləvʲɪdʑ ˈdʲæɡʲɪlʲɪf; 19 August 1929), usually referred to outside Russia as Serge Diaghilev, was a Russian art critic, pat ...

Richard D'Oyly Carte Richard D'Oyly Carte (; 3 May 1844 – 3 April 1901) was an English talent agent, theatrical impresario, composer, and hotelier during the latter half of the Victorian era. He built two of London's theatres and a hotel empire, while also establi ...

Fortune Gallo Fortune Thomas Gallo (May 9, 1878 – March 28, 1970) (born Fortunato Gallo) was an Italian-born opera impresario. Gallo was owner and General Manager of the traveling San Carlo Opera Company from 1913 until its disbandment in the late 1950s. ...

Sol Hurok Sol Hurok (Solomon Israilevich Hurok; born Solomon Izrailevich Gurkov, Russian Соломон Израилевич Гурков; April 9, 1888March 5, 1974) was a 20th-century American impresario. Early life Hurok was born in Pogar, Chernigo ...

Sarah Caldwell Sarah Caldwell (March 6, 1924March 23, 2006) was an American opera conductor, impresario, and stage director. Early life Caldwell was born in Maryville, Missouri, and grew up in Fayetteville, Arkansas. She was a child prodigy and gave publ ...

, Andrew Lloyd Webber, Aaron Richmond, and jazz festival producer

George Wein George Wein (October 3, 1925 – September 13, 2021) was an American jazz promoter, pianist, and producer.

. Bill Graham, who produced music shows at

The Fillmore The Fillmore is a historic music venue in San Francisco, California. Built in 1912 and originally named the Majestic Hall, it became the Fillmore Auditorium in 1954. It is in Western Addition, on the edge of the Fillmore District and Upper Fil ...

Auditorium in San Francisco, was known as a rock music impresario.

Application of term

The term is occasionally applied to others, such as independent art museum

curator A curator (from la, cura, meaning "to take care") is a manager or overseer. When working with cultural organizations, a curator is typically a "collections curator" or an "exhibitions curator", and has multifaceted tasks dependent on the parti ...

s and conference organizers who have a leading role in orchestrating events.

Figurative impresarios

Jacques-Yves Cousteau Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful Aqua-Lung, open-circuit SCUBA ( self-contained underwater breathing apparatus). T ...

said of himself that he was an impresario of scientists as an explorer and filmmaker who worked with scientists in underwater exploration.

Nicholas Wade Nicholas Michael Landon Wade (born 17 May 1942) is a British author and journalist. He is the author of numerous books, and has served as staff writer and editor for ''Nature'', ''Science'', and the science section of ''The New York Times''. ...

described

James D. Watson James Dewey Watson (born April 6, 1928) is an American molecular biologist, geneticist, and zoologist. In 1953, he co-authored with Francis Crick the academic paper proposing the double helix structure of the DNA molecule. Watson, Crick and ...

and

E. O. Wilson Edward Osborne Wilson (June 10, 1929 – December 26, 2021) was an American biologist, naturalist, entomologist and writer. According to David Attenborough, Wilson was the world's leading expert in his specialty of myrmecology, the study of an ...

in ''The New York Times'' as impresarios of

Charles Darwin Charles Robert Darwin ( ; 12 February 1809 – 19 April 1882) was an English naturalist, geologist, and biologist, widely known for his contributions to evolutionary biology. His proposition that all species of life have descended fr ...

's works.

References

{{Authority control Theatre managers and producers Occupations in music Arts occupations Entertainment occupations Musical terminology Italian words and phrases

History

Modern use

Application of term

Figurative impresarios

See also

References