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An impresario (from the Italian ''impresa'', "an enterprise or undertaking") is a person who organizes and often finances
concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variet ...
s, plays, or
opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libre ...
s, performing a role in stage arts that is similar to that of a film or television producer.


History

The term originated in the social and economic world of
Italian opera Italian opera is both the art of opera in Italy and opera in the Italian language. Opera was born in Italy around the year 1600 and Italian opera has continued to play a dominant role in the history of the form until the present day. Many fam ...
, in which from the mid-18th century to the 1830s, the impresario was the key figure in the organization of a lyric season. The owners of the theatre, usually amateurs from the nobility, charged the impresario with hiring a composer (until the 1850s operas were expected to be new) and the orchestra, singers, costumes and sets, all while assuming considerable financial risk. In 1786
Wolfgang Amadeus Mozart Wolfgang Amadeus Mozart (27 January 17565 December 1791), baptised as Joannes Chrysostomus Wolfgangus Theophilus Mozart, was a prolific and influential composer of the Classical period. Despite his short life, his rapid pace of composition r ...
satirized the stress and emotional mayhem in a single-act farce ''Der Schauspieldirektor'' (''The Impresario'').
Antonio Vivaldi Antonio Lucio Vivaldi (4 March 1678 – 28 July 1741) was an Italian composer, virtuoso violinist and impresario of Baroque music. Regarded as one of the greatest Baroque composers, Vivaldi's influence during his lifetime was widespread ...
was unusual in acting as both impresario and composer; in 1714 he managed seasons at Teatro San Angelo in Venice, where his opera '' Orlando finto pazzo'' was followed by numerous others. Alessandro Lanari (1787–1852), who began as the owner of a shop that produced costumes, eliminated the middleman in a series of successful seasons he produced for the
Teatro La Pergola The Teatro della Pergola is an historic opera house in Florence, Italy. It is located in the centre of the city on the Via della Pergola, from which the theatre takes its name. It was built in 1656 under the patronage of Cardinal Gian Carlo de' Med ...
, in Florence. He presented the premieres of the first version of Giuseppe Verdi's ''
Macbeth ''Macbeth'' (, full title ''The Tragedie of Macbeth'') is a tragedy by William Shakespeare. It is thought to have been first performed in 1606. It dramatises the damaging physical and psychological effects of political ambition on those w ...
'', two of
Vincenzo Bellini Vincenzo Salvatore Carmelo Francesco Bellini (; 3 November 1801 – 23 September 1835) was a Sicilian opera composer, who was known for his long-flowing melodic lines for which he was named "the Swan of Catania". Many years later, in 1898, Gi ...
's operas and five of Gaetano Donizetti's, including '' Lucia di Lammermoor''. Domenico Barbaia (1778–1841) began as a café waiter and made a fortune at La Scala, in Milan, where he was also in charge of the gambling operation and introduced roulette. Duchess Elisabeth Sophie of Mecklenburg was a harpsichordist who also presided over seventeenth-century North German court music as an impresario.


Modern use

The traditional term is still used in the
entertainment industry Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have dev ...
to refer to a producer of
concert A concert is a live music performance in front of an audience. The performance may be by a single musician, sometimes then called a recital, or by a musical ensemble, such as an orchestra, choir, or band. Concerts are held in a wide variet ...
s, tours and other events in
music Music is generally defined as the The arts, art of arranging sound to create some combination of Musical form, form, harmony, melody, rhythm or otherwise Musical expression, expressive content. Exact definition of music, definitions of mu ...
,
opera Opera is a form of theatre in which music is a fundamental component and dramatic roles are taken by singers. Such a "work" (the literal translation of the Italian word "opera") is typically a collaboration between a composer and a libre ...
,
theatre Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perfor ...
and even rodeo. Important modern impresarios in the traditional sense include Thomas Beecham, Rudolf Bing,
Sergei Diaghilev Sergei Pavlovich Diaghilev ( ; rus, Серге́й Па́влович Дя́гилев, , sʲɪˈrɡʲej ˈpavləvʲɪdʑ ˈdʲæɡʲɪlʲɪf; 19 August 1929), usually referred to outside Russia as Serge Diaghilev, was a Russian art critic, pat ...
, Richard D'Oyly Carte, Fortune Gallo, Sol Hurok, Sarah Caldwell,
Andrew Lloyd Webber Andrew Lloyd Webber, Baron Lloyd-Webber (born 22 March 1948), is an English composer and impresario of musical theatre. Several of his musicals have run for more than a decade both in the West End and on Broadway. He has composed 21 musica ...
,
Aaron Richmond Aaron Richmond (October 28, 1895, in Salem, Massachusetts – April 21, 1965, in Boston, Massachusetts) was an American performing arts manager, pianist, impresario, and educator, based in Boston, Massachusetts, who managed the careers of num ...
, and jazz festival producer George Wein. Bill Graham, who produced music shows at
The Fillmore The Fillmore is a historic music venue in San Francisco, California. Built in 1912 and originally named the Majestic Hall, it became the Fillmore Auditorium in 1954. It is in Western Addition, on the edge of the Fillmore District and Upper F ...
Auditorium in San Francisco, was known as a rock music impresario.


Application of term

The term is occasionally applied to others, such as independent art museum
curator A curator (from la, cura, meaning "to take care") is a manager or overseer. When working with cultural organizations, a curator is typically a "collections curator" or an "exhibitions curator", and has multifaceted tasks dependent on the parti ...
s and conference organizers who have a leading role in orchestrating events.


Figurative impresarios

Jacques-Yves Cousteau Jacques-Yves Cousteau, (, also , ; 11 June 191025 June 1997) was a French naval officer, oceanographer, filmmaker and author. He co-invented the first successful Aqua-Lung, open-circuit SCUBA (self-contained underwater breathing apparatus). T ...
said of himself that he was an impresario of scientists as an explorer and filmmaker who worked with scientists in underwater exploration. Nicholas Wade described James D. Watson and E. O. Wilson in ''The New York Times'' as impresarios of
Charles Darwin Charles Robert Darwin ( ; 12 February 1809 – 19 April 1882) was an English natural history#Before 1900, naturalist, geologist, and biologist, widely known for his contributions to evolutionary biology. His proposition that all speci ...
's works.


See also

*
Entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
* Promoter (entertainment) * Theatrical producer * Artist manager *
Film producer A film producer is a person who oversees film production. Either employed by a production company or working independently, producers plan and coordinate various aspects of film production, such as selecting the script, coordinating writing, di ...
* Television producer * Patronage


References

{{Authority control Theatre managers and producers Occupations in music Arts occupations Entertainment occupations Musical terminology Italian words and phrases