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Palladium House, formerly known as Ideal House is a grade II listed
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
office building located on the corner of
Great Marlborough Street Great Marlborough Street is a thoroughfare in Soho, Central London. It runs east of Regent Street past Carnaby Street towards Noel Street. Originally part of the Millfield estate south of Tyburn Road (now Oxford Street), the street was named ...
and
Argyll Street Argyll Street is a road located in the Soho district of Central London. It links Great Marlborough Street to the south to Oxford Street in the north and is connected to Regent Street to the west by Little Argyll Street. Historically it was someti ...
in London.


History and description

The building was designed in by architects
Raymond Hood Raymond Mathewson Hood (March 29, 1881 – August 14, 1934) was an American architect who worked in the Neo-Gothic and Art Deco styles. He is best known for his designs of the Tribune Tower, American Radiator Building, and Rockefeller Center. Th ...
and Gordon Jeeves in the
art deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
style as the London headquarters of the National Radiator Company (European subsidiary of the
American Radiator Company The American Radiator Company was established in 1892 by the merger of a number of North American radiator manufacturers. The company expanded in the early 20th century into Europe under the brand National Radiator Company. In 1929, it amalgam ...
). Its design was a scaled down version of the
American Radiator Building The American Radiator Building (also known as the American Standard Building) is an early skyscraper at 40 West 40th Street, just south of Bryant Park, in the Midtown Manhattan neighborhood of New York City. It was designed by Raymond Hood an ...
, New York. Built 1928–9, the building is a seven-storey office block, with black granite facing decorated with an inlaid
champlevé Champlevé is an enamelling technique in the decorative arts, or an object made by that process, in which troughs or cells are carved, etched, die struck, or Casting (metalworking), cast into the surface of a metal object, and filled with vitre ...
design with Egyptian influences. The building was extended in 1935. In 1981, it was declared a Grade II
Listed Building In the United Kingdom, a listed building or listed structure is one that has been placed on one of the four statutory lists maintained by Historic England in England, Historic Environment Scotland in Scotland, in Wales, and the Northern Irel ...
.


References


Further reading

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External links

* Art Deco architecture in London Grade II listed buildings in the City of Westminster Grade II listed office buildings Office buildings completed in 1929 {{london-struct-stub