''iDon'' (also stylized as ''iDON'' and ''idon'') is the third studio album by Puerto Rican

reggaeton Reggaeton (, ), also known as reggaetón and reguetón (), is a music style that originated in Panama during the late 1980s. It was later popularized in Puerto Rico. It has evolved from dancehall and has been influenced by American Hip hop m ...

performer

Don Omar William Omar Landrón Rivera (born February 10, 1978), better known by his stage name Don Omar, is a Puerto Rican reggaeton singer, songwriter, rapper, record producer and actor. On September 1, 2017, he announced that he would retire after a ...

released worldwide on April 28, 2009, through

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

and

Machete Music Machete Music is an urban music label owned by Universal Music Group. The record label had been largely associated with reggaeton music, but in recent years, it has been also been signing non-reggaeton artists such as Malverde, Mala Rodriguez an ...

. The album was assumed to be named ''Icon'' when news of the upcoming album circulated the internet, but was later confirmed to be named ''iDon'' in November 2008.

Reception

The album received a nomination for the

Billboard Latin Music Award for Latin Rhythm Album of the Year The ''Billboard'' Latin Music Award for Latin Rhythm Album of the Year is an honor that is presented annually at the ''Billboard'' Latin Music Awards, a ceremony which honors "the most popular albums, songs, and performers in Latin music, as det ...

in 2010. Also the album was received nomination for the Latin Grammy Awards for Best Urban Music Album in 2009. And sold 200,000 copies in the Middle East, and in the US sold 100,000 copies estimated, and the album sold most over 4 million digital download and movile, including sales singles. Don Omar was cover in the magazine ''Billboard'' by sales digital in the history and was of the best covers Latin of ''Billboard''. The album was recognized as the album of the future by ''Billboard''. Don Omar made conference

Billboard Latin Music Awards The ''Billboard'' Latin Music Awards grew out of the ''Billboard'' Music Awards program from ''Billboard'' magazine, an industry publication charting the sales and radio airplay success of musical recordings. The ''Billboard'' awards are the La ...

for album IDon, also made one performance

on 2009.

Background

Conception

The concept of the album was revealed when

described the music on the album as "an evolution of Don Omar's music fusing electronic, dance, hip-hop and reggaeton sounds as the musical landscape for the Latin music superstar's revolutionary lyrics." The label also stated that the album "will be supported by visual and marketing campaign elements focused on positioning Don Omar as the defining artist for the digital age and the leader of the music world's next generation."Don Omar Biography
UniversalMusica.com. Accessed on 15 February 2009 The record label also described ''iDon'' to be "one of the most anticipated albums in the history of

Latin music Latin music (Portuguese language, Portuguese and es, música latina) is a term used by the music industry as a catch-all category for various styles of music from Ibero-America (including Music of Spain, Spain and Portuguese music, Portugal) ...

." As stated above, the album is expected to have an overall electro-

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...

vibe with an

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

touch to it.

Production

The album is mainly produced by long-time working

producer Diesel, who also produced one of Don Omar's well known singles, " Salió El Sol." The album will also include addition production from Danny Fornaris, Echo and Effect-O. It was originally believed to also include album collaborations with Marcy Place, a

bachata Bachata may refer to: * Bachata (music), a genre of Latin American music **Traditional bachata, a subgenre of bachata music * Bachata (dance), a dance style from the Dominican Republic * Bachatón, a hybrid bachata/reggaeton music style * "Bachata ...

group founded by Don Omar. It was later confirmed that they would not be performing with Don Omar on his third studio album.

Promotion

Singles

* The lead single, "

Virtual Diva "Virtual Diva" is the first single by Puerto Rican reggaeton performer Don Omar from his third studio album ''iDon''. It was released on February 3, 2009, through Machete Music and VI Music. The song was released through nationwide airplay in Decem ...

", was released through nationwide airplay in December 2008, and has since become the most requested song at urban radio, reaching the number-one position on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...

Latin Rhythm Airplay Latin Rhythm Airplay is an airplay-only chart published weekly by '' Billboard'' that ranks the most popular songs being played on Hispanic rhythmic/hurban radio stations in the United States. The music typically heard on these stations include r ...

chart. Latin Rhythm Airplay - "Virtual Diva" ''Billboard''. (Nielsen Business Media, Inc.). Retrieved on 3 February 2009 It was then released on both

digital Digital usually refers to something using discrete digits, often binary digits. Technology and computing Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital i ...

and mobile formats on February 3, 2009, in the United States. The song was written and produced by Don Omar and Diesel, and has a more upbeat electro-urban mix in the sound, which was considered something new for Don Omar. It was the most successful single from the album at the time of its release, peaking at number 10 on the ''

Hot Latin Tracks The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, rad ...

chart. A music video for "Virtual Diva" was produced and filmed in

Buenos Aires Buenos Aires ( or ; ), officially the Autonomous City of Buenos Aires ( es, link=no, Ciudad Autónoma de Buenos Aires), is the capital and primate city of Argentina. The city is located on the western shore of the Río de la Plata, on South ...

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

. It was announced around the end of January 2009 after a performance with Marcy Place at the Providence Club in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

that he would be traveling by the end of the week to Argentina to begin filming. The video was finished with production on February 13, 2009, when it was announced that Don Omar had already concluded with filming. The video will feature Argentinean model Ingrid Grudke, who portrays a doctor who wants to perform a grand experiment transforming Don Omar into half-man, half-machine. The song was also performed live for the first time on the

MTV Tr3́s MTV Tres (taken from the Spanish word for the number three ''tres'', stylized as tr3s, with an acute accent over the '3') is an American owned by Paramount Media Networks, a subsidiary of Paramount Global. The channel is targeted toward biling ...

variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

series ''Entertainment as a Second Language'' on February 26, 2009. * "

Sexy Robotica Sexy is an adjective to describe a sexually appealing person (or thing), primarily referring to physical attractiveness. It may also refer to: * Sexual arousal, the arousal of sexual desire, during or in anticipation of sexual activity * Sexual a ...

" is the official second single from the album on June 5, 2009. A music video for "Sexy Robotica" was released on July 10, 2009. * " Ciao Bella" is the official third single from ''iDon'', it was released on August 18, 2009. A salsa version was released to promote the single. Other notable songs * Although "Blue Zone" was not released officially as a single, it charted at number #5 on the Record Report Latin chart from Venezuela, and was considered a successful single.

Tour

Don Omar is expected to be touring in 2010, in promotion of his re-edition third studio album ''iDon''. As confirmed on his MySpace profile, dates and locations of his concert tour have yet to be released, and are likely to be released on the day of the album's re-release.

Track listing

Standard edition Bonus Tracks

Chart performance

Sales and certifications

Credits

*Philip Chiore - engineer, mixing *Kiley Del'Valle - design *Mateo Garcia - photography *Nanette Lamboy - public relations *William Omar Landron - executive producer *Adam Torres - management

References

External links

iDon.com
{{Authority control 2009 albums Concept albums Don Omar albums Machete Music albums