'' ' (read as "hash") is the second extended play by South Korean girl group

Loona Loona (commonly stylized in all caps or as LOOΠΔ; ; ja, 今月の少女, Kongetsu no Shōjo, Girl of the Month) is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project t ...

. It was released on February 5, 2020, by

Blockberry Creative Blockberry Creative (Hangul: 블록베리크리에이티브) is a South Korean record label formed in 2016. It is a subsidiary of Polaris Entertainment. The label is home to the girl group Loona and soloist Sunye. History Blockberry Creative ...

and distributed by

Kakao M Kakao M (; formerly Seoul Records, YBM Seoul Records and LOEN Entertainment) was a South Korean entertainment company established by Min Yeong-bin in 1978. It is currently one of the largest co-publisher companies in South Korea. The company op ...

Background

On March 31, 2019, a teaser titled "#" was released on the group's official YouTube channel. The clip looks back to Loona's previous releases and teaser films and ends with the word "burn". It also features imagery of butterflies, as well as the symbols "++" and "xx". On May 31, a second teaser was released titled "La Maison Loona", with the phrase "delayed but someday" showed at the end. On December 13, a teaser titled "#1" was released. On December 31, an image teaser was released. On January 8, 2020, it was announced that member HaSeul would halt activities with the group due to health concerns. On January 10, a second teaser was released titled "#2", setting the release date to February 5. On January 13, individual teasers started to being released, starting with member Olivia Hye and ending with a group photo on January 19. On the same day, the track list was released, revealing the proper lead single as "

So What So What may refer to: Law *Demurrer, colloquially called a "So what?" pleading Music Albums * ''So What'' (Anti-Nowhere League album) or the 1981 title song (see below), 2000 * '' So What?: Early Demos and Live Abuse'', by Anti-Nowhere League, ...

". On January 22, a third teaser was released titled "#3". On February 5, 2020, member Yves confirmed in the album's press showcase that

SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...

founder

Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational South Korean entertainment company based in Seoul. He has also been referred ...

was involved in the production of this album, doing so after he watched the group's cover video for

NCT 127 NCT 127 () is the first fixed and second overall sub-unit of the South Korean boy band NCT, formed and managed by SM Entertainment. The current lineup consists of nine active members: Taeil, Johnny, Taeyong, Yuta, Doyoung, Jaehyun, Jungwoo ...

's "

Cherry Bomb A cherry bomb (also known as a globe salute or kraft salute) is an approximately spherical exploding firework, roughly resembling a cherry in size and shape (with the fuse resembling the cherry's stem). Cherry bombs range in size from in diamet ...

". The description of the "So What" music video announced that the album's limited editions included a CD-only song, "Day & Night".

Singles

"365" was released as a lead single on December 13, 2019. "So What" was released as the 2nd single and title track in conjunction with the EP on February 5, 2020.

Commercial performance

The EP debuted at number 2 on South Korea's

Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Korea based on their Record sales, pure sales. It is a part of the Circle Chart, pr ...

and sold 79,797 copies in the month of February, becoming the group's best selling work at the time, while "So What" was the group's highest-charting song on one of Gaon's singles charts, reaching number 68 on the Download Chart. The EP also charted at number 28 on the UK Digital Albums Chart, surpassing their previous EP which charted at number 48. '' ' debuted at No. 4 on Billboard's World Albums chart, tying their highest position on the tally to date with their previous two EPs, while earning 3,000 units in the week ending February 6, which marks their best sales week in America. On March 12, 2020, Loona received their first music show win on

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. Bro ...

Background

Singles

Commercial performance

Track listing

Charts

Certification and sales

Release history

See also

References