Harry Marks (broadcast designer)
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Harry Marks (March 11, 1931 - April 21, 2019) was a British-American broadcast designer who was renowned for his work in American television graphics. In 1984, Marks originated the idea for the
TED Conference TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
, which he co-founded with
Richard Saul Wurman Richard Saul Wurman (born March 26, 1935) is an American architect and graphic designer. Wurman has written, designed, and published 90 books and created the TED conferences, the EG Conference, TEDMED, and the WWW Conference. Education and ho ...
.


Biography


Early life

Marks was born in England. When he was 15, he worked for
Oxford University Press Oxford University Press (OUP) is the university press of the University of Oxford. It is the largest university press in the world, and its printing history dates back to the 1480s. Having been officially granted the legal right to print books ...
as a typographer and publications designer. At the age of 18, he immigrated to
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17th ...
, where he worked for the
University of California Press The University of California Press, otherwise known as UC Press, is a publishing house associated with the University of California that engages in academic publishing. It was founded in 1893 to publish scholarly and scientific works by facult ...
. He eventually went to work for
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
in the 1960s, assigned to make on-screen graphics more attractive. Marks would eventually do work for
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
and
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
as well.


ABC Movie of the Week intro

Marks created the groundbreaking intro for the
ABC Movie of the Week ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
. He hired
Douglas Trumbull Douglas Hunt Trumbull (; April 8, 1942 – February 7, 2022) was an American film director and innovative visual effects supervisor. He pioneered methods in special effects and created scenes for '' 2001: A Space Odyssey'', ''Close Encounters ...
to create the graphics using the slit-scan process that Trumbull had created for the psychedelic climax of '' 2001: A Space Odyssey''. Most of his work through the 1970s used backlit animation multi-pass techniques, although Marks was one of the early adopters of CGI animation.


1977–78 ABC "Still the One" fall season promo

Marks began making fall season promos for ABC in 1969. In 1977, ABC felt they could not afford to film a promotional campaign for their upcoming TV season. Marks took the initiative to create one on his own. He was inspired by
Toni Tennille Cathryn Antoinette "Toni" Tennille (born May 8, 1940) is an American singer-songwriter and keyboardist, best known as one-half of the 1970s duo Captain & Tennille with her former husband Daryl Dragon; their signature song is " Love Will Keep Us ...
rehearsing a pop rendition of the Orleans song, " Still the One," and used that phrase as the theme of the promo. His team asked people on the street in various cities to give a "number one" hand gesture or a thumbs-up gesture and filmed them for a
cinéma vérité Cinéma vérité (, , ; "truthful cinema") is a style of documentary filmmaking developed by Edgar Morin and Jean Rouch, inspired by Dziga Vertov's theory about Kino-Pravda. It combines improvisation with use of the camera to unveil truth or ...
style. These were combined into a fast-paced montage with various shots of "1" or "one" on items such as billboards, signs, clothing, and vehicles. With the exception of brief clips from older shows at the beginning of the promo, no TV personalities were visible. The promo cost $60,000 in total. ABC was impressed by the promo and asked Marks to make more, but insisted that subsequent campaigns feature the stars of ABC's prime time shows. Costs skyrocketed in the following years with the need for ancillary support for the actors – such as makeup, wardrobes, and transportation – as well as production crews. Marks continued to make promos for ABC through the 1982–83 "Come On Along" campaign. In 1984, 1985, and 1990, Marks worked on fall season promos for NBC. His later TV work includes graphics and title sequences for NBC News Today,
The Wonderful World of Disney The Walt Disney Company has produced an anthology television series since 1954 under several titles and formats. The program's current title, ''The Wonderful World of Disney'', was used from 1969 to 1979 and again from 1991 to the present. The pr ...
and for prime-time movies such as the NBC Sunday Night Movie. He also created
idents Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the ...
for all of the networks and
WWOR-TV WWOR-TV (channel 9) is a television station licensed to Secaucus, New Jersey, United States, serving the New York City area as the flagship of MyNetworkTV. It is owned and operated by Fox Television Stations alongside Fox flagship WNYW ...
.


Creating the TED Conference

With his personal history of using computers, CGI, and other technology in his projects, Marks had the idea to bring together all the people from various fields of technology, entertainment and design who worked together on projects. He discussed the concept with
Richard Saul Wurman Richard Saul Wurman (born March 26, 1935) is an American architect and graphic designer. Wurman has written, designed, and published 90 books and created the TED conferences, the EG Conference, TEDMED, and the WWW Conference. Education and ho ...
and they would co-found the
TED Conference TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "ideas worth spreading". TED was founded by Richard Sau ...
in 1984.


Awards

In 1983, Marks received an Emmy Award for Outstanding Individual Achievement for his opening graphics for Entertainment Tonight. He received the first Lifetime Achievement Award given by the Broadcast Designers Association.


Death

Marks retired in 2005 and died in 2019.


References


External links

*
Opening of ''ABC Movie of the Week''
*https://www.youtube.com/watch?v=zHIVw39Miio Harry Marks sample clips *https://www.youtube.com/watch?v=YclB-1DtYfU Sullivan & Marks graphics demo reel 1978 {{DEFAULTSORT:Marks, Harry American television people British television people 1931 births 2019 deaths British emigrants to the United States