HYMAG (formerly the Hyman Archive) is a British archive of popular publications based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

. The archive was established by

James Hyman James Hyman (born 1970), is the owner and founder of HyMag, a radio and television presenter, music supervisor and DJ. Hyman put aside his university to work at MTV Europe despite his parents' misgivings (partly because of his father's glimp ...

, who for over 30 years has collected magazines, pamphlets, newsletters, brochures,

ephemera Ephemera are transitory creations which are not meant to be retained or preserved. Its etymological origins extends to Ancient Greece, with the common definition of the word being: "the minor transient documents of everyday life". Ambiguous in ...

and other printed material. The theme of Hyman's collecting is 'popular culture in print'. Originally, he began collecting to assist his research at

MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...

, where he was a script writer and programme producer. This was in a period where, according to Hyman, "magazines were the internet". As of October 2020, HYMAG's focus was to ensure preservation of the physical archive and digitisation of the entire collection via a

crowdfunding Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by crow ...

page.

Collection

Hyman Archive contains over 5,000 individual title publications and over 150,000 individual issues as at April 2019, although the collection is still growing at approximately 30% per annum through daily donations. The collection spans the period 1800s to the present day. More than 55% of the title publications are not to be found in the

British Library The British Library is the national library of the United Kingdom and is one of the largest libraries in the world. It is estimated to contain between 170 and 200 million items from many countries. As a legal deposit library, the British ...

. Independent publishers represent 75% of the title publications in The Hyman Archive.

Condé Nast Condé Nast () is a global mass media company founded in 1909 by Condé Montrose Nast, and owned by Advance Publications. Its headquarters are located at One World Trade Center in the Financial District of Lower Manhattan. The company's media ...

and

Bauer Media Heinrich Bauer Publishing (german: Heinrich Bauer Verlag KG), trading as Bauer Media Group, is a German multimedia conglomerate headquartered in Hamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and 50 ra ...

are the two largest contributors to the Archive, representing 3% each of the total title publications. Hyman Archive includes a broad-array of subject matter, including film, TV, music, music videos, art, fashion, architecture,

interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordina ...

, trends, youth,

lifestyle Lifestyle often refers to: * Lifestyle (sociology), the way a person lives * ''Otium'', ancient Roman concept of a lifestyle * Style of life (german: Lebensstil, link=no), dealing with the dynamics of personality Lifestyle may also refer to: Bus ...

, women's and men's magazines, technology, sports, photography,

counter-culture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Hou ...

, graphics, animation, and comics. On 1 August 2012, ''

Guinness World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a reference book published annually, listing world ...

'' verified that "The largest collection of magazines consists of 50,953 magazines and belongs to James Hyman (UK), in London". At that time, the collection had 2,312 unique publications amongst the 50,953 magazines. The process of counting the magazines took approximately 128 days as Hyman and Tory Turk worked their way through 450 crates filled with magazines. In 2018, Hyman Archive obtained the Hans Tasiemka Archive, a large collection of newspaper and magazine clippings that has been a popular resource with British journalists. The archive was maintained by Hans Tasiemka until his death in 1979. It was then managed by his widow Edda Tasiemka until it was transferred in the year before she too died.

History

The archive's activity includes loans to broadcast & exhibitions such as the first ''

NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...

'' to the

BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...

for its Britannia series (Pop Charts Britannia: 60 Years of the Top 10),

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

's pop-up trainer exhibition, the

Victoria and Albert Museum The Victoria and Albert Museum (often abbreviated as the V&A) in London is the world's largest museum of applied arts, decorative arts and design, housing a permanent collection of over 2.27 million objects. It was founded in 1852 and nam ...

's ''

David Bowie Is ''David Bowie Is'' was a touring museum exhibit displaying history, artifacts and information about the life, music, films, tours, and art of English singer-songwriter and actor David Bowie. The show opened in March 2013 at the Victoria and A ...

'',

Northampton Museum and Art Gallery Northampton Museum and Art Gallery is a public museum in Northampton, England. The museum is owned and run by West Northamptonshire Council and houses one of the largest collection of shoes in the world, with over 15,000 pairs,The Jam The Jam were an English mod revival/ punk rock band formed in 1972 at Sheerwater Secondary School in Woking, Surrey. They released 18 consecutive Top 40 singles in the United Kingdom, from their debut in 1977 to their break-up in December 198 ...

: About The Young Idea" at

Somerset House Somerset House is a large Neoclassical complex situated on the south side of the Strand in central London, overlooking the River Thames, just east of Waterloo Bridge. The Georgian era quadrangle was built on the site of a Tudor palace ("O ...

and "California: Designing Freedom" and "Electronic: From Kraftwerk To The Chemical Brothers" both at

Design Museum The Design Museum in Kensington, London exhibits product, industrial, graphic, fashion, and architectural design. In 2018, the museum won the European Museum of the Year Award. The museum operates as a registered charity, and all funds generat ...

The archive has been profiled in various publications including ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'', "All Good Magazines Go To Heaven",

Evening Standard The ''Evening Standard'', formerly ''The Standard'' (1827–1904), also known as the ''London Evening Standard'', is a local free daily newspaper in London, England, published Monday to Friday in tabloid format. In October 2009, after be ...

, "Inside London's biggest magazine archive" as well as TV & Radio including ITV News, BBC Radio 2's

Jeremy Vine Jeremy Guy Vine (born 17 May 1965) is an English television and radio personality, presenter, broadcaster and journalist. He is best known as the host of his BBC Radio 2 lunchtime programme which presents news, views, interviews with live guest ...

Show, BBC London Live with

Vanessa Feltz Vanessa Jane Feltz is an English television personality, broadcaster, and journalist. She has appeared on various television shows, including Vanessa (British TV series), ''Vanessa'' (1994–1998), ''The Big Breakfast'' (1996–1998), ''The Vane ...

TalkRadio TalkRadio (previously styled as talkRADIO) is a talk radio station broadcasting nationally in the United Kingdom, which was relaunched on 21 March 2016. Based in London and owned by Wireless Group, a subsidiary of News Corp., it is the sist ...

with

James Max James Max (born 20 May 1970) is a journalist, TV and radio presenter specialising in current affairs and business issues. He presents the Early Breakfast Show from 5am to 6.30am on TalkTV. He is a regular contributor to The Talk on TalkTV, The J ...

and 'Word In Your Attic' hosted by

David Hepworth David Hepworth (born 27 July 1950) is a British music journalist, writer and publishing industry analyst who was instrumental in the foundation of a number of popular magazines in the 1980s, 1990s and 2000s. Along with the journalist, editor and b ...

Mark Ellen Mark Ellen (born 16 September 1953) is a British magazine editor, journalist and News presenter, broadcaster who lives in West London. Early life Ellen was born in Fleet, Hampshire, England. Whilst at Oxford University in the 1970s, he briefly ...

References

External links

* {{coord, 51.4942, 0.0760, type:landmark_region:GB, display=title Archives in the Royal Borough of Greenwich