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"Hula Hoop" is the debut Japanese single by the South Korean girl group
Loona Loona (commonly stylized in all caps or as LOOΠΔ; ; ja, 今月の少女, Kongetsu no Shōjo, Girl of the Month) is a South Korean girl group formed by Blockberry Creative. The group was introduced to the public through a pre-debut project t ...
. It was released on September 15, 2021, through Blockberry Creative, Mercury Tokyo and
Universal Music Japan , often referred to as just Universal Music Japan or UMJ, is a Japanese subsidiary of the Universal Music Group founded in 1990. It is the largest subsidiary for a foreign company in the country regarding music distribution. The company is resp ...
. A
city pop is a loosely defined form of Japanese pop music that emerged in the late 1970s and peaked in the 1980s. It was originally termed as an offshoot of Japan's Western-influenced "new music", but came to include a wide range of styles – including ...
version of the song was released the same day.
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
called the song a quirky and synth filled high-octane, unapologetic pop banger.


Background

In June 2021 Blockberry Creative partnered with
Universal Music Japan , often referred to as just Universal Music Japan or UMJ, is a Japanese subsidiary of the Universal Music Group founded in 1990. It is the largest subsidiary for a foreign company in the country regarding music distribution. The company is resp ...
to promote Loona's activities in Japan; an official Japanese page for the group was also created. In the same month the company announced that the group will be having their official Japanese debut in September. On August 27, it was announced that Loona will release the double A-side single, "Hula Hoop / StarSeed" on September 15, with a physical CD release on October 20. The song is written by Akira and is composed by Ryan S. Jhun who previously worked with the group on their fourth extended play '' '.


Promotion and release

Three different versions of CDs will be available on October 20 titled "Regular" and two limited edition CDs titled "Version A" and "Version B". The DVD attached to the first limited edition A of the CD will contain the making video of the "Star Seed" music video, and the DVD of the first limited edition B will contain "LOONA Channel Vol. 1". In addition, it has been decided that the serial number will be included as a common application lottery privilege for the first limited edition and the first press of the regular edition. Fans use this serial number to apply for a Meet & Greet, autographed Polaroid photo, and clear file gift campaign where you can meet all group online. In addition, a solo jacket version of each member will be released exclusively for Universal Music Store. This edition will include a serial code that will allow fan to apply for online events that are different from the first limited edition and regular edition. An online talk event was announced for September 14 where members talked about the new song and a part of the song will be revealed for the first time prior to its official release. The first promotional picture for the song featuring the members in bright and colour costumes was released on September 7.


Track listing

* CD, digital download & streaming # "Hula Hoop" – 3:19 # " Star Seed" () – 3:01 # "
PTT (Paint the Town) "PTT (Paint the Town)" is a song by the South Korean girl group Loona, released on June 28, 2021, as the lead single from their fourth extended play '' ', through Blockberry Creative and Universal Music Japan. Written by Ryan S. Jhun, Sabzevar ...
" (Japanese version) – 3:22 # "Hula Hoop" (City Pop Version) – 3:14 * DVD (limited A) # "Star Seed" (music video) # "Hula Hoop" (making) * DVD (limited B) # "Loona Channel Vol.1"


Charts


Release history


References

{{Loona 2021 songs 2021 singles Loona (group) songs Blockberry Creative singles Universal Music Japan singles Songs written by Ryan S. Jhun