Hubertus Primus (born 1 September 1955) is a

lawyer A lawyer is a person who practices law. The role of a lawyer varies greatly across different legal jurisdictions. A lawyer can be classified as an advocate, attorney, barrister, canon lawyer, civil law notary, counsel, counselor, solic ...

journalist A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...

and manager. He was the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of the magazine test and is executive director and a member of the management board of

Stiftung Warentest Stiftung Warentest is a German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4 December 1964 by the Federal Republic of Germany as an independent foundation ...

, the German

consumer organisation Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products, predatory lending, false advertising, astroturfing and pollution. Consumer Organizations may operate via protests, litigation, camp ...

. Primus was born in

Gersfeld Gersfeld is a town in the district of Fulda, in Hesse, Germany. It is situated on the Fulda River, in the Rhön Mountains, southeast of Fulda. It belonged to the abbey-principality of Fulda before secularisation in 1803. It then belonged to th ...

(Rhön),

West Germany West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 O ...

, the son of a former mayor of Gersfeld. After his law studies at the

Free University of Berlin The Free University of Berlin (, often abbreviated as FU Berlin or simply FU) is a public research university in Berlin, Germany. It is consistently ranked among Germany's best universities, with particular strengths in political science and t ...

, where he qualified as a lawyer in 1986, Hubertus Primus worked for ''Rechtsmagazin für die Wirtschaft'' till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the ''Industriemagazin'' and

Süddeutsche Zeitung The ''Süddeutsche Zeitung'' (; ), published in Munich, Bavaria, is one of the largest daily newspapers in Germany. The tone of SZ is mainly described as centre-left, liberal, social-liberal, progressive-liberal, and social-democrat. History ...

. He then worked for Stiftung Warentest's magazine

Finanztest ''Finanztest'' (originally ''FINANZtest'') is a consumer magazine which focuses on providing objective information about financial services. Together with ''test'' it is one of the two main publications of Stiftung Warentest, the German foundatio ...

where he was promoted to its editor-in-chief in 1993. In 1999 he became the editor-in-chief of Stiftung Warentest's other magazine

test Test(s), testing, or TEST may refer to: * Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities Arts and entertainment * ''Test'' (2013 film), an American film * ''Test'' (2014 film), ...

and head of the Publications Division, as well as a member of the management board. In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next executive director and successor to Werner Brinkmann as from 2012 – this was confirmed at the annual press conference on 12 May 2011. Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

sports club ''Zehlendorfer Wespen'', responsible for

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. P ...

Selected publications

* ''Journalismus im Doppelpass von Internet und Zeitschrift'', in: ''Der Kampf um die Öffentlichkeit – Wie das Internet die Macht zwischen Medien, Unternehmen und Verbrauchern neu verteilt'', Verlag Luchterhand, Neuwied, Kriftel (2002), pp. 133 to 141 * ''Der GmbH-Geschäftsführer – Rechte und Pflichten – Gründung und Organisation – Bilanz und Steuern – Formulare und Kosten – Kleinbetriebe und Ein-Mann-GmbH'', 5th edition, Heyne, München (2001) * As editor: ''Start West – Ratgeber für Unternehmer und Existenzgründer in der DDR – Kredite, Leasing Kooperationen, Joint-Venture, Franchising, Firmenrecht, Service & Adressen'', Geoconsult GmbH, Neu-Isenburg (1990)

External links

Portrait of Hubertus Primus at kress.de
{{DEFAULTSORT:Primus, Hubertus 1955 births Living people People from Fulda (district) German journalists German male journalists Print editors Consumer rights activists German male writers German magazine editors