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How To Cook That is a website and
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baking channel that provides video recipes on baking and decorating themed cakes,
desserts Dessert is a course that concludes a meal. The course consists of sweet foods, such as confections, and possibly a beverage such as dessert wine and liqueur. In some parts of the world, such as much of Greece and West Africa, and most parts of ...
, chocolate creations and other confectionery. Launched as a website in 2011, it later gained more than 4 million followers on YouTube, surpassing more than 15.3 million video views per month. Hosted by founder Ann Reardon, the channel has been featured in major publications, including ''
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'', ''
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'', and ''
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''.


History

How To Cook That was founded by Ann Reardon in 2011. Prior to becoming a
YouTube personality A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influen ...
, she worked as a qualified
food scientist Food science is the basic science and applied science of food; its scope starts at overlap with agricultural science and nutritional science and leads through the scientific aspects of food safety and food processing, informing the development ...
and
dietitian A dietitian, medical dietitian, or dietician is an expert in identifying and treating disease-related malnutrition and in conducting medical nutrition therapy, for example designing an enteral tube feeding regimen or mitigating the effects of ca ...
. She left the field of food to work with youth as a youth pastor in a low
socioeconomic Socioeconomics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes. In general it analyzes how modern societies progress, stagnate, or regress because of their l ...
area in
Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to th ...
. She self-catered for various events. During that time, Reardon taught many of the young people how to cook in her own kitchen. In 2009, Reardon moved to Sydney, Australia, with her family and initially launched How To Cook That as a website that contained both video recipes and an online shop. The site was launched after she had her third son as something to keep her mind active during night feeds. Reardon wrote a single recipe post each week and made occasional videos to complement the recipes. The videos were too large for the site so she uploaded them to YouTube and embedded them into the website. As the popularity of the videos grew, Reardon started uploading them more frequently. Views started in the thousands and grew to millions, attracting media attention. In 2013, Reardon was contacted by the
BBC #REDIRECT BBC #REDIRECT BBC Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
to produce a cake for the 50th anniversary of '' Doctor Who''. She made a chocolate Dalek cake that was later featured on the BBC as well as ''
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''. The same year, Reardon signed an agreement with DECA, a YouTube multi-channel network based in the United States. She also began a brand partnership in December 2013, using appliances by
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. By February 2015, the channel was attracting 14 million views in a single month.


Content

Recipes on How To Cook That feature mainly desserts, including cakes decorated as cartoon characters, social media logos, and giant classic candy bars. Some of the most popular include a 5 lb Snickers bar, an Instagram cake, and a giant
Kit Kat Kit Kat (stylised as KitKat in various countries) is a chocolate-covered wafer bar confection created by Rowntree's of York, United Kingdom, and is now produced globally by Nestlé (which acquired Rowntree's in 1988), except in the United Sta ...
chocolate. The Instagram cake was featured in ''The Huffington Post'' as well as over 500 websites. The recipe for an
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cake was featured in an article on CNET, and Reardon also developed a recipe for a YouTube cake. The website sells its own products, including cake templates. She also built a fully functioning kitchen using a
dollhouse A dollhouse or doll's house is a toy home made in miniature. Since the early 20th century dollhouses have primarily been the domain of children, but their collection and crafting is also a hobby for many adults. English-speakers in North America ...
, and used it to bake miniature cakes. Her miniature baking includes making tiny eggs using
sodium alginate Alginic acid, also called algin, is a naturally occurring, edible polysaccharide found in brown algae. It is hydrophilic and forms a viscous gum when hydrated. With metals such as sodium and calcium, its salts are known as alginates. Its colou ...
. In addition to the website and YouTube channel, Reardon released a
mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
called ''Surprise Cakes'' in the Apple Store and on Google Play. It is considered the world's first augmented reality app for cakes and was inspired by a gaming app. The app allows users to make a cake come to life with 3D moving dragons, unicorns, rainbows and fireworks. In more recent years, Reardon has shifted to disproving false/misleading viral claims, often testing "food hacks" (recipes that supposedly show an easy way to make an existing dish or a new one) to show their impossibility and warning viewers of more dangerous trends.


See also

*
List of YouTube personalities YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people wh ...


References

{{reflist


External links


How To Cook That official website

How To Cook That YouTube channel
Internet properties established in 2011 Australian YouTubers YouTube channels launched in 2011 Cooking websites Food and cooking YouTube channels English-language YouTube channels