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Hotel Marguery was the first of three buildings located at 270
Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Av ...
in the Midtown Manhattan neighborhood of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. It was a six-building apartment hotel complex built in 1917 as part of Terminal City. It was demolished in 1957 to make way for the
Union Carbide Building 270 Park Avenue, also the JPMorgan Chase Tower and Union Carbide Building, was a skyscraper in the Midtown Manhattan neighborhood of New York City. Built in 1960 for chemical company Union Carbide, it was designed by architects Gordon Bunshaft a ...
.


Hotel and residences

After the
construction of Grand Central Terminal Grand Central Terminal is a major commuter rail terminal in Midtown Manhattan, New York City, serving the Metro-North Railroad's Harlem, Hudson and New Haven Lines. It is the most recent of three functionally similar buildings on the same sit ...
in 1913, the newly fashionable " Terminal City" area north of the terminal was ripe for investment. Developer Dr. Charles V. Paterno built what was called the largest apartment building in the world with two distinct sections. The mansion-like apartments that took the address 270 Park Avenue, and the apartment hotel that used the name Hotel Marguery on Madison Avenue. The residents would share a garden with a private drive. As the restrained brick and stone structure rose, Manhattan millionaires rushed to take apartments. The 6-building complex which formed the 12-story, stone-clad
Renaissance Revival Renaissance Revival architecture (sometimes referred to as "Neo-Renaissance") is a group of 19th century architectural revival styles which were neither Greek Revival nor Gothic Revival but which instead drew inspiration from a wide range o ...
Hotel Marguery was built in 1917 by Dr. Paterno at a cost of more than $5 million.
New York Central Railroad The New York Central Railroad was a railroad primarily operating in the Great Lakes and Mid-Atlantic regions of the United States. The railroad primarily connected greater New York and Boston in the east with Chicago and St. Louis in the Mid ...
owned the land underneath the project since the
construction of Grand Central Terminal Grand Central Terminal is a major commuter rail terminal in Midtown Manhattan, New York City, serving the Metro-North Railroad's Harlem, Hudson and New Haven Lines. It is the most recent of three functionally similar buildings on the same sit ...
. The buildings were centered around a 250-foot-long
Italian Garden The Italian garden (or giardino all'italiana () is best known for a number of large Italian Renaissance gardens which have survived in something like their original form. In the history of gardening, during the Renaissance, Italy had the most ...
which occupied the center of the block. When the building was first constructed,
Vanderbilt Avenue Vanderbilt Avenue is the name of three thoroughfares in the New York City boroughs of Brooklyn, Manhattan, and Staten Island. They were named after Cornelius Vanderbilt (1794–1877), the builder of Grand Central Terminal in Midtown Manhattan. ...
passed through the center of the buildings where the garden was eventually built. After the street was closed, the hotel built a tall carriage arch which allowed private access to the courtyard. The buildings contained 29 stores, 180 long-term apartments, and 110 luxury suites which ranged from 6 to 16 rooms apiece. By the 1940s, the high-end apartments rented for over $20,000 per month on average. On January 3, 1930, an explosion started a fire in the basement of the building which cut power and killed two people due to
smoke inhalation Smoke inhalation is the breathing in of harmful fumes (produced as by-products of combusting substances) through the respiratory tract. This can cause smoke inhalation injury (subtype of acute inhalation injury) which is damage to the respirator ...
. In 1933, the hotel's owners sued to reduce their property taxes significantly on the grounds that the property's assessed value was almost $5 million too high. After eight years in court, Justice Charles B. McLaughlin reduced the assessment in 1941 by an aggregate $19.588 million for the previous eight years, resulting in a refund of over $600,000 to the hotel's owners. In 1923,
Nikola Tesla Nikola Tesla ( ; ,"Tesla"
''
Harry Frazee Harry Herbert Frazee (June 29, 1880 – June 4, 1929) was an American theatrical agent, producer, and director, and owner of Major League Baseball's Boston Red Sox from 1916 to 1923. He is well known for selling Babe Ruth to the New York Yanke ...
, the owner of the Boston Red Sox who sold Babe Ruth to the Yankees, also lived here. In June 1945, a wealthy textile executive named Albert E. Langford was shot to death in the hallway outside of his apartment on the seventh floor of the Hotel Marguery. In September 1947, the
NYPD The New York City Police Department (NYPD), officially the City of New York Police Department, established on May 23, 1845, is the primary municipal law enforcement agency within the City of New York, the largest and one of the oldest in ...
busted an underground gambling ring in the hotel, arresting 11 men.


CBS and Time Inc.

Plans for a replacement to the Hotel Marguery had first surfaced in 1944, when William Zeckendorf's
Webb and Knapp Webb and Knapp was a real estate development firm. The company is most famous for developing the Roosevelt Airfield, which was the launching site of the transatlantic flights of Charles Lindbergh and Amelia Earhart. It was also the firm at which ...
planned a new 34-story structure. The building would have had a
limestone Limestone ( calcium carbonate ) is a type of carbonate sedimentary rock which is the main source of the material lime. It is composed mostly of the minerals calcite and aragonite, which are different crystal forms of . Limestone forms whe ...
facade with decorative vertical stainless steel columns. In 1945,
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
agreed to occupy the building but quickly backed out. Department store
Wanamaker's John Wanamaker Department Store was one of the first department stores in the United States. Founded by John Wanamaker in Philadelphia, it was influential in the development of the retail industry including as the first store to use price tags. ...
also reportedly considered the site for an uptown location in addition to the main branch at Broadway and Ninth. Plans for the new structure faced a setback in 1946 when the
Office of Price Administration The Office of Price Administration (OPA) was established within the Office for Emergency Management of the United States government by Executive Order 8875 on August 28, 1941. The functions of the OPA were originally to control money (price contr ...
denied Webb & Knapp's petition to evict the 116 residents of the building. In the late 1940s,
Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...
had an option to purchase the property and build a new headquarters for the company. The company planned a 39-story, building designed by
Harrison & Abramovitz Harrison & Abramovitz (also known as Harrison, Fouilhoux & Abramovitz; Harrison, Abramovitz, & Abbe; and Harrison, Abramovitz, & Harris) was an American architectural firm based in New York and active from 1941 through 1976. The firm was a partner ...
which was approved in June 1947, despite the protests of the hotel tenants. Time would have occupied of the space as its new world headquarters. At $23 million, the project was expected to be the largest private construction project in Manhattan since the end of
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
. Following the new tower's approval, the Marguery's tenants announced they would fight the decisions in the courts and through the city's Office of Rent Control. The tenants of the hotel hired New York prosecutor Peter McCoy as their attorney to oppose the destruction of the buildings. McCoy had previously prosecuted stockbrokers for the government before entering private practice. The tenants also appealed to the New York City Council to oppose the demolition. In 1948, the hotel closed as it had lost its luster and was reportedly "heavily populated by ladies of the night and by gambling outfits.” Due to the failure to evict the Marguery's tenants, Time gave up on the plans for a new tower in March 1950. Ultimately, Time instead moved to 1271 Avenue of the Americas at
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commercial buildings covering between 48th Street and 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco buildings, commissioned by the Rockefeller family, span th ...
in 1958. By 1951, the Hotel Marguery's former Italian Gardens had been converted to a parking lot. The same year, Webb & Knapp unveiled plans to spend $50 million to erect a 44-story, tall office building on the site. The building would be topped by a tall steel latticework
observation tower An observation tower is a structure used to view events from a long distance and to create a full 360 degree range of vision to conduct long distance observations. Observation towers are usually at least tall and are made from stone, iron, an ...
, making the proposed building taller than the Empire State Building and the tallest building in New York City. The chemical company
Union Carbide Union Carbide Corporation is an American chemical corporation wholly owned subsidiary (since February 6, 2001) by Dow Chemical Company. Union Carbide produces chemicals and polymers that undergo one or more further conversions by customers befo ...
agreed to lease the site in August 1955 to serve as its world headquarters. At the time, the Marguery had been almost entirely converted from apartments into office suites. Some of the 250 tenants included
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...
,
Rheem Manufacturing Company Rheem Manufacturing Company is an American privately held manufacturer that produces residential and commercial water heaters and boilers, as well as heating, ventilating and air conditioning (HVAC) equipment. The company also produces and sell ...
, Georgia-Pacific,
Nedick's Nedick's was an American chain of fast-food restaurants that originated in New York City in 1913."Title to Nedick's Will Pass Today: Orange-Drink Chain That Took In $10,000,000 in 7 Good Years to Be Continued", ''The New York Times'', April 13, 19 ...
,
Damon Runyon Cancer Research Foundation The Damon Runyon Cancer Research Foundation (Damon Runyon) is an American not-for-profit cancer research organization focused on "discovering the talent to discover the cure". The organization states that its goals are to: "identify the best an ...
,
Airlines for America Airlines for America (A4A), formerly known as Air Transport Association of America (ATA), is an American trade association and lobbying group based in Washington, D.C. that represents major North American airlines. Profile Mission A4A ...
, ''
The Manila Times ''The Manila Times'' is the oldest extant English-language newspaper in the Philippines. It is published daily by The Manila Times Publishing Corp. (formerly La Vanguardia Publishing Corporation) with editorial and administrative offices at 2/F ...
'', and the
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoniz ...
delegations for
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
Ethiopia Ethiopia, , om, Itiyoophiyaa, so, Itoobiya, ti, ኢትዮጵያ, Ítiyop'iya, aa, Itiyoppiya officially the Federal Democratic Republic of Ethiopia, is a landlocked country in the Horn of Africa. It shares borders with Eritrea to the ...
, Liberia, and
Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
. Demolition of the former hotel began in early 1957 and was completed by late August. The new building at 270 Park Avenue was completed in 1960.


In popular culture

* When the Hotel Marguery occupied 270 Park Avenue, the 1947 film noir '' Kiss of Death'' used it as one of several New York City locations.


References

{{Park Avenue 1917 establishments in New York City 1957 disestablishments in New York (state) Buildings and structures demolished in 1957 Demolished buildings and structures in Manhattan Defunct hotels in Manhattan Demolished hotels in New York City Midtown Manhattan Park Avenue