Hooters Of America, Inc
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Hooters is the registered trademark used by two American restaurant chains: Hooters, Inc., based in Clearwater, Florida, and Hooters of America, Inc. based in Atlanta, Georgia, and owned by the private investment firm Nord Bay Capital (with TriArtisan Capital Advisor, as its advisor). The Hooters name is a
double entendre A double entendre (plural double entendres) is a figure of speech or a particular way of wording that is devised to have a double meaning, of which one is typically obvious, whereas the other often conveys a message that would be too socially ...
referring to both a North American slang term for women's breasts and the logo (a bird known for its "hooting" calls: the owl). Hooters also had an
airline An airline is a company that provides civil aviation, air transport services for traveling passengers and freight. Airlines use aircraft to supply these services and may form partnerships or Airline alliance, alliances with other airlines for ...
, Hooters Air, with a normal flight crew and flight attendants and scantily clad "Hooters Girls" on every flight. The
waiting staff Waiting staff (British English), waitstaff (North American English), waiters (male) / waitresses (female), or servers (North American English), are those who work at a restaurant, a diner, or a bar and sometimes in private homes, attendin ...
at Hooters restaurants are primarily young women, usually referred to simply as "Hooters Girls", whose revealing outfits and sex appeal are played up and are a primary component of the company's image. The company employs men and women as cooks, hosts (at some franchises), busboys, and managers. The menu includes
hamburger A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically Ground beef, beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles ...
s and other
sandwich A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a po ...
es, steaks, seafood entrees, appetizers, and the restaurant's specialty, chicken wings. Almost all Hooters restaurants hold alcoholic beverage licenses to sell beer and wine, and where local permits allow, a full liquor bar. Hooters T-shirts, sweatshirts, and various souvenirs and curios are also sold. In 2015, Hooters announced that it was planning to open more than 30 restaurants in Southeast Asia over the next six years. , there were more than 430 Hooters locations and franchises around the world and Hooters of America LLC. owns 160 units. In 2012, there were Hooters locations in 44 US states, the
United States Virgin Islands The United States Virgin Islands,. Also called the ''American Virgin Islands'' and the ''U.S. Virgin Islands''. officially the Virgin Islands of the United States, are a group of Caribbean islands and an unincorporated and organized territory ...
,
Guam Guam (; ch, Guåhan ) is an organized, unincorporated territory of the United States in the Micronesia subregion of the western Pacific Ocean. It is the westernmost point and territory of the United States (reckoned from the geographic cent ...
, and 28 other countries.


History

Hooters, Inc., was incorporated in
Clearwater, Florida Clearwater is a city located in Pinellas County, Florida, United States, northwest of Tampa and St. Petersburg. To the west of Clearwater lies the Gulf of Mexico and to the southeast lies Tampa Bay. As of the 2020 census, the city had a populat ...
, on April 1, 1983, by six Clearwater businessmen: Lynn D. Stewart, Gil DiGiannantonio, Ed Droste, Billy Ranieri, Ken Wimmer and Dennis Johnson. The date was an April Fools' Day joke because the original six owners believed that their prospect was going to fail. Their first Hooters restaurant was built on the site of a former rundown nightclub that had been purchased at a low price. So many businesses had folded in that particular location that the Hooters founders built a small "graveyard" at the front door for each that had come and gone before them. The first restaurant opened its doors on October 4, 1983, in Clearwater.Hooters History
at Internet Archive. Accessed March 6, 2013.
This original location was decorated with memorabilia from Waverly, Iowa, hometown to some of the original Hooters 6. In 1984, Hugh Connerty bought the rights to Hooters from the Original Hooters 6. Robert H. Brooks and a group of
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
investors (operators of Hooters of America, Inc.) bought out Hugh Connerty. In 2002, Brooks bought majority control and became chairman. The Clearwater-based company retained control over restaurants in the Tampa Bay Area,
Chicago metropolitan area The Chicago metropolitan area, also colloquially referred to as Chicagoland, is a metropolitan area in the Midwestern United States. Encompassing 10,286 sq mi (28,120 km2), the metropolitan area includes the city of Chicago, its suburbs and hi ...
, and one in
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, while all other locations were under the aegis of Hooters of America, which sold franchising rights to the rest of the United States and international locations. Under Brooks's leadership, the collective Hooters brand expanded to more than 425 stores worldwide. Brooks died on July 15, 2006, in Myrtle Beach, South Carolina, of a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to the coronary artery of the heart, causing damage to the heart muscle. The most common symptom is chest pain or discomfort which may tr ...
. Brooks's
will Will may refer to: Common meanings * Will and testament, instructions for the disposition of one's property after death * Will (philosophy), or willpower * Will (sociology) * Will, volition (psychology) * Will, a modal verb - see Shall and will ...
gave most of Hooters of America Inc. to his son
Coby Brooks Coby Garrett Brooks (born May 17, 1969) is the former president and CEO of Hooters, Inc. and Naturally Fresh, Inc. Brooks was promoted to these positions in 2003, three years before the death of his father, Hooters founder Robert H. Brooks. A ...
and daughter Boni Belle Brooks. The
Hooters Casino Hotel Oyo Hotel & Casino (stylized as OYO Hotel & Casino) is a casino hotel near the Las Vegas Strip in Paradise, Nevada, United States. It is owned by Highgate and Oyo Hotels & Homes, and its casino is operated by Paragon Gaming. It is located next ...
was opened February 2, 2006, off the
Las Vegas Strip The Las Vegas Strip is a stretch of Las Vegas Boulevard, Las Vegas Boulevard South in Clark County, Nevada, that is known for its concentration of resort hotels and casinos. The Strip, as it is known, is about long, and is immediately south of ...
in
Paradise, Nevada Paradise is an unincorporated town and census-designated place (CDP) in Clark County, Nevada, United States, adjacent to the city of Las Vegas. It was formed on December 8, 1950. Its population was 191,238 at the 2020 census, making it the fif ...
. This hotel has 696 rooms with a casino. The hotel is owned and operated by 155 East Tropicana, LLC. It is adjacent to the
Tropicana Tropicana may refer to: Companies *Tropicana Entertainment, a former casino company that owned several Tropicana-branded casinos *Tropicana Products, a Chicago-based food company known for orange juice Hotels and nightclubs *Tropicana Casino & Re ...
, across the street from the
MGM Grand Las Vegas The MGM Grand Las Vegas is a hotel and casino located on the Las Vegas Strip in Paradise, Nevada. The MGM Grand is the largest single hotel in the world with 6,852 rooms. It is also the third-largest hotel complex in the world by number of rooms ...
. As of 2014, it is the only Hooters facility offering lodging since a Hooters Inn motel located along
Interstate 4 Interstate 4 (I-4) is an Interstate Highway located entirely within the U.S. state of Florida, maintained by the Florida Department of Transportation (FDOT). Spanning along a generally southwest–northeast axis, I-4 is entirely concurrent wi ...
in
Lakeland, Florida Lakeland is the most populous city in Polk County, Florida, part of the Tampa Bay Area, located along Interstate 4 east of Tampa. According to the 2020 U.S. Census Bureau release, the city had a population of 112,641. Lakeland is a principal c ...
, was demolished in 2007. As part of their 25th anniversary, ''Hooters Magazine'' released its list of top Hooters Girls of all time. Among the best-known were
Lynne Austin Lynne Austin (born April 15, 1961, in Plant City, Florida) is an American model and actress. She was chosen as '' Playboy's'' Playmate of the Month in July, 1986 and has appeared in numerous ''Playboy'' videos. Austin was also selected as the 198 ...
(the original Hooters Girl), the late Kelly Jo Dowd (the mother of the golfer
Dakoda Dowd Dakoda Flowie Dowd (born April 3, 1993), also known as "Koda", is an American amateur golfer. On April 27, 2006, 24 days after her 13th birthday, she became the youngest player to compete in an LPGA tournament. This record was broken a year lat ...
),
Bonnie-Jill Laflin Bonnie-Jill Laflin (born March 15, 1976) is an American actress, model, television personality and sportscaster. Laflin has also worked as an actress and most notably as a scout for the Los Angeles Lakers, making her the league's first female ...
,
Leeann Tweeden Leeann Tweeden is an American radio broadcaster, model and sports commentator. She is co-host of ''Dr. Drew Midday Live'' on Radio 790 KABC in Los Angeles. Early life Tweeden was born in Manassas, Virginia, to Bill Tweeden, a retired Air For ...
, and
Holly Madison Holly Madison (born Holly Sue Cullen; December 23, 1979) is an American television personality, best known as a former girlfriend of Hugh Hefner and for her appearance in the reality television show ''The Girls Next Door''. She also starred in h ...
. After Brooks' death in 2006, 240 buyers showed interest in Hooters of America Inc., and 17 submitted bids, with that number being reduced to eight, and then three, before the selection of
Wellspring Capital Management Wellspring Capital Management is an American private equity firm focused on leveraged buyout investments in middle-market companies across a range of industries. The firm, which is based in New York City New York, o ...
. Chanticleer Holdings LLC of
Charlotte, North Carolina Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...
, which had the right to block the sale after a $5 million loan made in 2006, did so in a December 1, 2010, letter to the court. As a result, Chanticleer and other investors bought the company from the Brooks family In January 2011, Chanticleer and others completed the purchase of Hooters of America Inc. from the Brooks family. , Hooters of America owns 160 restaurants and operates or franchises over 430. On July 1, 2019, Hooters was sold to Nord Bay Capital and TriArtisan Capital Advisors.


Hoots spinoff

In response to declining sales, in 2017 the company launched a fast casual spinoff of its format called "Hoots". Hoots is distinguished from its original concept primarily by a reduction in menu items and employment of both male and female servers who are modestly dressed in t-shirts and khakis.


Hooters Girls

The appearance of the waitresses is a main selling feature of the restaurant. A ''Hooters Girl'' is a waitress employed by the Hooters restaurant chain, and they are recognizable by their uniform of a white tank top with the "Hootie the Owl" logo and the location name on the front paired with short nylon orange runner's shorts. The remainder of the Hooters Girls uniform consists of the restaurant's brown ticket pouch (or a black one with the black uniform), tan pantyhose, white loose socks, and clean white shoes. Men who work at Hooters wear Hooters hats, T-shirts with long pants,
Bermuda shorts __NOTOC__ Bermuda shorts, also known as walk shorts or dress shorts, are a particular type of short trousers, worn as semi-casual attire by both men and women. The hem, which can be cuffed or un-cuffed, is around above the knee. They are so-nam ...
, or attire more suitable for kitchen use.


Employee handbook requirements

An older version of the Hooters Employee Handbook (prior to October 2006), published in
The Smoking Gun The Smoking Gun is a website that posts legal documents, arrest records, and police mugshots on a daily basis. The intent is to bring to the public light information that is somewhat obscure or unreported by more mainstream media sources. Most o ...
reads:
Customers can go to many places for wings and beer, but it is our Hooters Girls who make our concept unique. Hooters offers its customers the look of the "All American Cheerleader, Surfer, Girl Next Door."
Female employees are required to sign that they "acknowledge and affirm" the following: # My job duties require I wear the designated Hooters Girl uniform. # My job duties require that I interact with and entertain the customers. # The Hooters concept is based on female sex appeal and the work environment is one in which joking and entertaining conversations are commonplace.


Legal issues


Legal history

In 1997, three men from the Chicago area sued Hooters after being denied employment at an Orland Park, Illinois, restaurant. Each of them were awarded $19,100. Four men who filed a similar lawsuit in
Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...
received $10,350 each. The settlement allows Hooters to continue attracting customers with its female staff of Hooters Girls. The chain agreed to create other support jobs, like bartenders and hosts, that must be filled without regard to gender. In 2000, a federal jury ordered Hooters to pay $275,000 to former waitress Sara Steinhoff, who claimed in her lawsuit that she was the target of unwanted sexual advances, demeaning behavior and recrimination from managers while she worked at the Hooters in Newport, Kentucky between October 1996 and October 1997. In 2001, a jury determined Hooters of Augusta Inc. willfully violated the Telephone Consumer Protection Act by sending
unsolicited advertising Unsolicited advertisement comprise all of, but are not limited to: *Traditional junk mail (" direct mailing", in industry terms) *Spamming, in particular **Email spam, *Telemarketing nuisance calls, * Junk faxes, * Unsolicited goods, etc. for adve ...
faxes. The class-action lawsuit, brought in June 1995 by Sam Nicholson, included 1,320 others who said they received the advertising faxes from Hooters. Atlanta-based Hooters of America Inc., the local restaurant's parent company, paid out $11 million. The jury determined that six faxes were sent to each plaintiff. With a $500 fine for each, that amounts to a $3,000 award per plaintiff. Also in 2001, Jodee Berry, a waitress at a Hooters in Panama City Beach, Florida won a beer sales contest, for which the promised prize was a new
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
automobile. However, the manager awarded her a "toy Yoda" instead, claiming the contest was an April Fool's Day joke. Berry filed a lawsuit against Gulf Coast Wings, the local franchisee, and later reached a settlement. In 2004, it was found that job applicants to a Hooters in West Covina, California, were secretly filmed while undressing, prompting a civil suit filed against the national restaurant chain in Los Angeles Superior Court. The company addressed the incident with additional employee training. In 2009, Nikolai Grushevski, a man from
Corpus Christi, Texas Corpus Christi (; Ecclesiastical Latin: "'' Body of Christ"'') is a coastal city in the South Texas region of the U.S. state of Texas and the county seat and largest city of Nueces County, it also extends into Aransas, Kleberg, and San Patrici ...
, filed a lawsuit because Hooters would not hire him as a waiter. Grushevski and Hooters reached a confidential settlement on April 13. In September 2009, the US Equal Employment Opportunity Commission filed a lawsuit against a
North Carolina North Carolina () is a state in the Southeastern region of the United States. The state is the 28th largest and 9th-most populous of the United States. It is bordered by Virginia to the north, the Atlantic Ocean to the east, Georgia and So ...
charter airline (formerly Hooters Air, owned by Hooters of America) on behalf of Chau Nguyen, an Asian flight attendant fired three years prior after complaining only white workers were being promoted. In May 2010, a lawsuit was filed against Hooters in
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
after an employee was given a job performance review and was told that her shirt and short size could use some improvement by two women who held positions at the headquarters in Atlanta. Michigan is the only state that includes height and weight as bounds for non-discrimination in hiring. The plaintiff alleges that she was made the offer of a free gym membership and told that if she did not improve in 30 days, her employment would be terminated. The company denied that they threatened to fire the plaintiffs, and the suit was settled out of court. In 2011, a number of former Hooters executives left to start the
Twin Peaks ''Twin Peaks'' is an American Mystery fiction, mystery serial drama television series created by Mark Frost and David Lynch. It premiered on American Broadcasting Company, ABC on April 8, 1990, and originally ran for two seasons until its cance ...
franchise group. Hooters filed suit and alleged that former Hooters executives stole trade secrets and management documents as part as their move to the new restaurant chain. In 2012, former employee Jheri Stratton filed suit after catching the airborne disease
tuberculosis Tuberculosis (TB) is an infectious disease usually caused by '' Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can also affect other parts of the body. Most infections show no symptoms, in ...
from one of her managers. In 2012, Kisuk Cha, a Korean American immigrant who placed a takeout order at a Hooters in Queens, New York, sued the restaurant chain for racial discrimination after noticing a racial slur printed on a cash register receipt by a hostess who later confessed and subsequently resigned. The case was dismissed in 2013. On April 2, 2015, former employee Farryn Johnson was awarded $250,000 after an arbitrator found that racial discrimination contributed to her termination. Johnson was terminated in August 2013 after her store manager (from the Hooters in Baltimore, Maryland) told her that she could not have blonde highlights in her hair. Johnson filed a civil rights complaint with the State of Maryland Civil Rights Division where her attorneys stated the applicability of the dress code for Black Americans and everyone else (e.g. non-Hispanic Whites, Hispanic/Latino, Asian/Pacific Islander American) where one set of policies pertains to a certain group of people was considered as racial discrimination. A statement from Hooters of America by Ericka Whitaker (Hooters of America senior brand manager) stated that she had no issue of having blonde highlights as a Hooters Girl prior to becoming a brand manager and the company will continue to diversify its employees, from the restaurant to the annual Hooters International Swimsuit Pageant. On September 11, 2017, former
Philadelphia, Pennsylvania Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
area Hooters waitress Jade Velez filed a lawsuit against Hooters alleging she was a victim of workplace sexual assault by a former kitchen employee. The lawsuit named the employee, three former managers at the Northeast Philadelphia Hooters restaurant where she worked, and ''Hooters of America, LLC et al at'' as defendants. As of July 2020, the outcome of the case was still pending. On July 16, 2019, Scott Peterson, who was one of two men who alleged they were sexually harassed by a male boss while working for Hooters in the Los Angeles area, reached a settlement with the restaurant chain in the
Los Angeles Superior Court The Superior Court of California, County of Los Angeles, is the California superior court with jurisdiction over Los Angeles County, which includes the city of Los Angeles. It is the largest single unified trial court in the United States. The ...
, though terms of the settlement were not publicly revealed. The other plaintiff, Paul “PJ” Cagnina, obtained a settlement in May 2017.


Legal status

In employment discrimination law in the United States, employers are generally allowed to consider characteristics that would otherwise be discriminatory if they are ''bona fide'' occupational qualifications (BFOQ). For example, a manufacturer of men's clothing may lawfully advertise exclusively for male models. Hooters has argued a BFOQ defense, which applies when the "essence of the business operation would be undermined if the business eliminated its discriminatory policy".


Marketing


Charitable activities

Hooters has actively supported charities through its Hooters Community Endowment Fund, also known as HOO.C.E.F., a play on
UNICEF UNICEF (), originally called the United Nations International Children's Emergency Fund in full, now officially United Nations Children's Fund, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Devel ...
. It has provided money and/or volunteers to charities such as
Habitat for Humanity Habitat for Humanity International (HFHI), generally referred to as Habitat for Humanity or Habitat, is a US non-governmental, and nonprofit organization which was founded in 1976 by couple Millard and Linda Fuller. Habitat for Humanity is a Ch ...
, The V Foundation for Cancer Research, Operation Homefront,
Make-A-Wish Foundation The Make-A-Wish Foundation is a 501(c)(3) nonprofit organization founded in the United States that helps fulfill the wishes of children with a critical illness between the ages of and 18 years old. Make-A-Wish was founded in 1980 and headqua ...
, Special Olympics,
Muscular Dystrophy Association The Muscular Dystrophy Association (MDA) is an American 501(c)(3) umbrella organization that works to support people with neuromuscular diseases. Founded in 1950 by Paul Cohen, who lived with muscular dystrophy, it works to combat neuromuscular di ...
and Stop Hunger Now. In addition, after the 2007 death of Kelly Jo Dowd, a former Hooters Girl, Hooters calendar cover girl and later restaurant general manager, Hooters began a campaign in support of
breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a re ...
research, with awareness of the issue being spread through the Kelly Jo Dowd Fund. By 2010 the chain raised over $2 million for the cause. In 2009, Hooters partnered with Operation Homefront to establish The Valentine Fund in honor of fallen soldier
SOCS SOCS (suppressor of cytokine signaling proteins) refers to a family of genes involved in inhibiting the JAK-STAT signaling pathway. Genes * CISH * SOCS1 * SOCS2 * SOCS3 * SOCS4 * SOCS5 * SOCS6 * SOCS7 Suppressor of cytokine signaling 7 is a pro ...
Thomas J. Valentine. The fund supports the families of
US Special Forces The United States Army Special Forces (SF), colloquially known as the "Green Berets" due to their distinctive service headgear, are a special operations force of the United States Army. The Green Berets are geared towards nine doctrinal mis ...
service members and other military families. Thomas J. Valentine, a Navy SEAL Senior Chief Petty Officer, was killed during a training exercise February 13, 2008. He left behind his wife, Christina, and two young children. Hooters established a fund in Valentine's name through Operation Homefront.


Athletics and promotions

Hooters is involved in the sports world. Previous sponsorships include the
Miami Hooters Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at the ...
, a now defunct
Arena Football League The Arena Football League (AFL) was a professional arena football league in the United States. It was founded in 1986, but played its first official games in the 1987 season, making it the third longest-running professional football league in ...
team. Hooters formerly sponsored the
USAR Hooters Pro Cup The CARS Solid Rock Carriers Tour (formerly known as the USARacing Pro Cup Series, USAR Hooters Pro Cup Series, CARS Pro Cup Series, Rev-Oil Pro Cup Series, CARS X1-R Pro Cup Series) is a stock car auto racing series in the United States. It is s ...
, an automobile racing series, and the NGA Pro Golf Tour, a minor league golf tour. In 1992, Hooters sponsored
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...
driver
Alan Kulwicki Alan Dennis Kulwicki (December 14, 1954 – April 1, 1993), nicknamed "Special K" and the "Polish Prince", was an American auto racing driver and team owner. He started racing at local short tracks in Wisconsin before moving up to regional ...
as he won the
Winston Cup The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971, ...
Championship, beating
Bill Elliott William Clyde Elliott (born October 8, 1955), also known as Awesome Bill from Dawsonville, Million Dollar Bill, or Wild Bill is an American former professional stock car racing driver. He competes full time in the Camping World Superstar Racing ...
by ten points, the closest margin in NASCAR prior to The Chase era. On April 1, 1993, Kulwicki, along with several others including Hooters Chairman Bob Brooks' son Mark, were killed in a plane crash near Bristol, Tennessee. They were flying back to the
track Track or Tracks may refer to: Routes or imprints * Ancient trackway, any track or trail whose origin is lost in antiquity * Animal track, imprints left on surfaces that an animal walks across * Desire path, a line worn by people taking the shorte ...
for Sunday's race after making a sponsor appearance at a Hooters in
Knoxville, Tennessee Knoxville is a city in and the county seat of Knox County, Tennessee, Knox County in the U.S. state of Tennessee. As of the 2020 United States census, Knoxville's population was 190,740, making it the largest city in the East Tennessee Grand Di ...
. Hooters remained in the sport, sponsoring drivers like Loy Allen Jr.,
Rick Mast Richard K. Mast (born March 4, 1957) is a former NASCAR driver. He competed in both the Winston Cup and Busch Series before retiring in 2002. He holds a business administration degree from Blue Ridge Community College. Early and Busch career M ...
and Brett Bodine before ending their involvement in 2003. The restaurant returned to NASCAR in 2007 to sponsor a
Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
team led by Jason White, Derrike Cope and Brad Keselowski. Six years later, Hooters sponsored Nationwide Series driver
Nelson Piquet Jr. Nelson Angelo Tamsma Piquet Souto Maior (born July 25, 1985), also known as Nelson Piquet Junior or Nelsinho Piquet, is a Brazilian stock car racing driver and former Formula One and Formula E driver where he was champion in the 2014–15 seaso ...
's car. For the
2016 Bojangles' Southern 500 The 2016 Bojangles' Southern 500, the 67th running of the event, was a NASCAR Sprint Cup Series stock car race that was held on September 4, 2016 at Darlington Raceway in Darlington, South Carolina. Contested over 367 laps on the egg-shaped o ...
at Darlington Raceway, Hooters made a comeback in the Cup Series with a one-off paint scheme for
Greg Biffle Gregory Jack Biffle (born December 23, 1969) is an American semi-retired professional stock car racing driver. He last competed part-time in the NASCAR Cup Series, driving the No. 44 Chevrolet Camaro ZL1 for NY Racing Team and full-time in the ...
. Hooters currently sponsors the No. 9 of Chase Elliott. Hooters has sponsored the
Major League Eating Major League Eating (MLE) is an organization that organises professional competitive eating events and television specials. The stated mission of Major League Eating is to maintain a safe environment for all events, to create a dynamic and enjoya ...
-sanctioned "Hooters Worldwide Wing Eating Championship" since 2012. Hooters has also licensed its name for the '' Hooters Road Trip''
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
racing game. Furthermore, Hooters licensed the Hooters Calendar for ''Hooters Calendar Girl'', a mobile wallpaper application, and ''Hooters Calendar Girl Tubin, a
mobile game A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to ...
, both by
Oasys Mobile Oasys Mobile is a mobile game developer and publisher. Oasys develops top-ranked franchise games and applications based on brands such as Mattel, Sid Meier's ''Civilization IV'', ''Railroad Tycoon'', '' Pirates!'', Phil Hellmuth, AROD and Hoote ...
. It was also one of several real world brands that appeared in the 2011 video game Homefront. Since 1986, the restaurant has issued a calendar featuring Hooters Girls, with signings taking place in some of their restaurants. Since 1996, Hooters has held Miss Hooters International Swimsuit Pageant, a competition of Hooters Girls from around the world; in 2010, this event took place in
Hollywood, Florida Hollywood is a city in southern Broward County, Florida, United States, located between Fort Lauderdale and Miami. As of July 1, 2019, Hollywood had a population of 154,817. Founded in 1925, the city grew rapidly in the 1950s and 1960s, and is now ...
. An African-American woman won the Miss Hooters pageant for the first time in 2010: LeAngela Davis of
Columbus, Ohio Columbus () is the state capital and the most populous city in the U.S. state of Ohio. With a 2020 census population of 905,748, it is the 14th-most populous city in the U.S., the second-most populous city in the Midwest, after Chicago, and t ...
.


See also

* Hooters Air (ceased operations April 2006) *
Oyo Hotel & Casino Oyo Hotel & Casino (stylized as OYO Hotel & Casino) is a casino hotel near the Las Vegas Strip in Paradise, Nevada, United States. It is owned by Highgate and Oyo Hotels & Homes, and its casino is operated by Paragon Gaming. It is located next ...
(formerly Hooters Casino Hotel) *'' Hooters Road Trip'' – PlayStation racing game based on the franchise *
Miami Hooters Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at the ...
(a defunct Arena Football team) * NGA Pro Golf Tour – a golf tour formerly known as the NGA Hooters Tour *
USAR Hooters Pro Cup The CARS Solid Rock Carriers Tour (formerly known as the USARacing Pro Cup Series, USAR Hooters Pro Cup Series, CARS Pro Cup Series, Rev-Oil Pro Cup Series, CARS X1-R Pro Cup Series) is a stock car auto racing series in the United States. It is s ...
 – racing series * Breastaurant * Betel nut beauty *
Café con piernas Café con piernas (Spanish for "coffee with legs") is a coffee shop style popular in Chile where the service staff are all or nearly all attractive women dressed in clothing considered revealing.Gallardo, Eduardo (13 October 1998)Coffee With Legs' ...
* Bikini barista * Tilted Kilt *
Alan Kulwicki Alan Dennis Kulwicki (December 14, 1954 – April 1, 1993), nicknamed "Special K" and the "Polish Prince", was an American auto racing driver and team owner. He started racing at local short tracks in Wisconsin before moving up to regional ...
/
AK Racing AK Racing was a championship-winning NASCAR Winston Cup Series team. It was originally owned by Bill Terry before he sold it to rookie driver Alan Kulwicki, who controlled and raced for the team until his death in 1993. Kulwicki won five races a ...
* Maid cafe


References


External links

*
About Hooters
nbsp;– the Atlanta-based chain's information page
Original Hooters
nbsp;– the Clearwater-based founders sub-chain

a March 2001 article from ''
Atlanta Business Chronicle The ''Atlanta Business Chronicle'' is a weekly newspaper covering business news in Atlanta, Georgia, published by American City Business Journals. The paper has both a weekly print edition and an online edition. History The ''Atlanta Business ...
''
Sexual Harassment Retaliation Lawsuit
from
The Smoking Gun The Smoking Gun is a website that posts legal documents, arrest records, and police mugshots on a daily basis. The intent is to bring to the public light information that is somewhat obscure or unreported by more mainstream media sources. Most o ...

Fortune Magazine feature on Hooters


{{Authority control 1983 establishments in Florida Poultry restaurants Private equity portfolio companies Privately held companies based in Georgia (U.S. state) Privately held companies based in Florida Companies based in Atlanta Companies based in Clearwater, Florida Restaurant chains in the United States Restaurants established in 1983 Restaurants in Florida Theme restaurants 2010 mergers and acquisitions 2019 mergers and acquisitions