is a Japanese
public multinational conglomerate
Conglomerate or conglomeration may refer to:
* Conglomerate (company)
* Conglomerate (geology)
* Conglomerate (mathematics)
In popular culture:
* The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes
** Co ...
manufacturer of automobiles, motorcycles, and power equipment, headquartered in
Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a production of 400 million by the end of 2019, as well as the world's largest manufacturer of
internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year.
Honda became the second-largest Japanese automobile manufacturer in 2001. In 2015, Honda was the eighth largest automobile manufacturer in the world.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand,
Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft, power generators, and other products. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their
ASIMO robot in 2000. They have also ventured into aerospace with the establishment of
GE Honda Aero Engines
GE Honda Aero Engines LLC is a joint venture between GE Aviation and Honda Aero based in Cincinnati, Ohio
Ohio () is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Of the List of states and terr ...
in 2004 and the
Honda HA-420 HondaJet
The Honda HA-420 HondaJet is a light business jet produced by the Honda Aircraft Company of Greensboro, North Carolina, United States.
Original concepts of the aircraft started in 1997 and were completed in 1999.
It took its maiden flight on De ...
, which began production in 2012. Honda has two joint-ventures in China:
Dongfeng Honda
Dongfeng Honda Automobile Co., Ltd. is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Honda Motor Company. It currently produces a variety of Honda models also ava ...
and
Guangqi Honda.
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues into research and development. Also in 2013, Honda became the first Japanese automaker to be a net exporter from the United States, exporting 108,705 Honda and Acura models, while importing only 88,357.
History
![Honda T360 1963 in Honda Collection Hall](https://upload.wikimedia.org/wikipedia/commons/8/83/Honda_T360_1963_in_Honda_Collection_Hall.jpg)
Throughout his life, Honda's founder,
Soichiro Honda, had an interest in automobiles. He worked as a mechanic at the Art Shokai garage, where he tuned cars and entered them in races. In 1937, with financing from his acquaintance Kato Shichirō, Honda founded
Tōkai Seiki (Eastern Sea Precision Machine Company) to make
piston rings working out of the Art Shokai garage.
[ After initial failures, Tōkai Seiki won a contract to supply piston rings to Toyota, but lost the contract due to the poor quality of their products.][ After attending engineering school without graduating, and visiting factories around Japan to better understand Toyota's quality control processes known as " Five whys", by 1941 Honda was able to mass-produce piston rings acceptable to Toyota, using an automated process that could employ even unskilled wartime laborers.][
]Tōkai Seiki
was a Japanese engineer and industrialist. In 1948, he established Honda Motor Co., Ltd. and oversaw its expansion from a wooden shack manufacturing bicycle motors to a multinational automobile and motorcycle manufacturer.
Early years
Honda ...
was placed under the control of the Ministry of Commerce and Industry A Ministry of Trade and Industry, Ministry of Commerce, Ministry of Commerce and Industry or variations is a ministry that is concerned with a nation's trade, industry and commerce.
Notable examples are:
List
*Algeria: Ministry of Industry and M ...
(called the Ministry of Munitions after 1943) at the start of World War II, and Soichiro Honda was demoted from president to senior managing director after Toyota took a 40% stake in the company.[ Honda also aided the war effort by assisting other companies in automating the production of military aircraft propellers.][ The relationships Honda cultivated with personnel at Toyota, Nakajima Aircraft Company and the Imperial Japanese Navy would be instrumental in the postwar period.][ A US ]B-29
The Boeing B-29 Superfortress is an American four-engined propeller-driven heavy bomber, designed by Boeing and flown primarily by the United States during World War II and the Korean War. Named in allusion to its predecessor, the B-17 Fly ...
bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944, and the Itawa plant collapsed on 13 January 1945 Mikawa earthquake
The occurred off Aichi prefecture, Japan at 03:38 AM on January 13. As it occurred during World War II, information about the disaster was censored. Efforts at keeping the disaster secret hampered relief efforts and contributed to the high death ...
. Soichiro Honda sold the salvageable remains of the company to Toyota after the war for ¥450,000 and used the proceeds to found the Honda Technical Research Institute in October 1946.[
With a staff of 12 men working in a shack, they built and sold improvised motorized bicycles, using a supply of 500 two-stroke ''50 cc'' Tohatsu war surplus radio generator engines.][ When the engines ran out, Honda began building their own copy of the Tohatsu engine, and supplying these to customers to attach to their bicycles.][ This was the Honda A-Type, nicknamed the Bata Bata for the sound the engine made.][ In 1949, the Honda Technical Research Institute was liquidated for 1,000,000, or about 5,000 today; these funds were used to incorporate Honda Motor Co., Ltd.][ At about the same time Honda hired engineer Kihachiro Kawashima, and Takeo Fujisawa who provided indispensable business and marketing expertise to complement Soichiro Honda's technical bent.][ The close partnership between Soichiro Honda and Fujisawa lasted until they stepped down together in October 1973.][
The first complete motorcycle with both the frame and engine made by Honda was the 1949 D-Type, the first Honda to go by the name Dream.] In 1961, Honda achieved its first Grand Prix victories and World Championships in the 125cc and 250cc categories. Honda Motor Company grew in a short time to become the world's largest manufacturer of motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck, which went on sale in August 1963. Powered by a small 356cc straight-4 gasoline engine, it was classified under the cheaper Kei car
Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capacit ...
tax bracket. The second production car from Honda was the S500 sports car, which followed the T360 into production in October 1963. Its chain-driven rear wheels pointed to Honda's motorcycle origins.
Over the next few decades, Honda worked to expand its product line, operations and exports to numerous countries around the world. In 1986, Honda introduced the successful Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
brand to the American market in an attempt to gain ground in the luxury vehicle market. The year 1991 saw the introduction of the Honda NSX supercar, the first all-aluminum monocoque vehicle that incorporated a mid-engine V6 with variable-valve timing.
In 1990, CEO Tadashi Kume
was a Japanese businessman who was the president and CEO of the Honda Motor Co., Ltd.
Career
Tadashi Kume joined Honda in 1954, eventually becoming Honda's 3rd president in 1983. He specialized in designing engines, and, along with other engin ...
was succeeded by Nobuhiko Kawamoto was the CEO of Honda Motor from 1990 to 1998.
Biography
After graduating from Tohoku University in 1963, he joined the Honda F1 team as a design engineer. After Honda pulled out of F1 after the 1968 season to focus on production vehicles, he retu ...
. Kawamoto was selected over Shoichiro Irimajiri, who oversaw the successful establishment of Honda of America Manufacturing, Inc. in Marysville, Ohio. Irimajiri and Kawamoto shared a friendly rivalry within Honda; owing to health issues, Irimajiri would resign in 1992.
Following the death of Soichiro Honda and the departure of Irimajiri, Honda found itself quickly being outpaced in product development by other Japanese automakers and was caught off-guard by the truck and sport utility vehicle boom of the 1990s, all which took a toll on the profitability of the company. Japanese media reported in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover by Mitsubishi Motors, which at the time was a larger automaker by volume and was flush with profits from its successful Pajero and Diamante
A diamanté (also spelled diamante) is a glittering ornament, such as an artificial jewel (e.g. a rhinestone) or a sequin.
Diamante may also refer to:
Places
Argentina
* Diamante, Entre Ríos, a ''municipio'' in Diamante Department
* Diama ...
models.
Kawamoto acted quickly to change Honda's corporate culture, rushing through market-driven product development that resulted in recreational vehicles such as the first-generation Odyssey and the CR-V, and a refocusing away from some of the numerous sedans and coupes that were popular with the company's engineers but not with the buying public. The most shocking change to Honda came when Kawamoto ended the company's successful participation in Formula One after the 1992 season, citing costs in light of the takeover threat from Mitsubishi as well as the desire to create a more environmentally friendly company image.
The Honda Aircraft Company as established in 2006 as a wholly owned subsidiary to manufacture and sell the HondaJet
The Honda HA-420 HondaJet is a light business jet produced by the Honda Aircraft Company of Greensboro, North Carolina, United States.
Original concepts of the aircraft started in 1997 and were completed in 1999.
It took its maiden flight on D ...
family of aircraft. The first deliveries to customers began in December 2015.
On February 23rd, 2015, Honda announced that CEO and President Takanobu Ito
is a Japanese senior business executive at Honda Motor Co. (joined in 1978), who has served as the President, Chief Executive Officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer ...
would step down and be replaced by Takahiro Hachigo in June of that year; additional retirements by senior managers and directors were expected.
In October 2019, Honda was reported to be in talks with Hitachi
() is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
to merge the two companies' car parts businesses, creating a components supplier with almost $17 billion in annual sales.
In January 2020, Honda announced that it would be withdrawing employees working in the city of Wuhan, Hubei, China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
due to the COVID-19 pandemic. On March 23, 2020 due to the global spread of the virus, Honda became the first major automaker with operations in the US to suspend production in its factories. It resumed automobile, engine and transmission production at its US plants on May 11, 2020.
Honda and General Motors announced in September 2020 a North American alliance to begin in 2021. According to The Detroit Free Press, "The proposed alliance will include sharing a range of vehicles, to be sold under each company’s distinct brands, as well as cooperation in purchasing, research and development, and connected services."
In March 2022, Honda announced it would develop and build electric vehicles in a joint venture with Sony. The latter is set to provide its imaging, sensing, network and other technologies while Honda would be responsible for the car manufacturing processes. The venture is set to fully launch later in 2022 with the release of first cars scheduled for 2025.
Senior leadership
* ''Chairman:'' Toshiaki Mikoshiba (since April 2019)
* ''President and Chief Executive'': Toshihiro Mibe (since April 2021)
Corporate profile and divisions
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris, and Switzerland.
The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, México, New Zealand, Malaysia, Indonesia, India, Philippines, Thailand, Vietnam, Turkey, Taiwan, Perú and Argentina. As of July 2010, 89% of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2% a year earlier. This shields profits from the yen's advance to a 15-year high against the dollar.
American Honda Motor Company is based in Torrance, California. Honda Racing Corporation
Honda Racing Corporation (HRC) is a division of the Honda, Honda Motor Company formed in 1982. The company combines participation in Motorcycle racing, motorcycle races throughout the world with the development of racing machines. Its racing act ...
(HRC) is Honda's motorcycle racing division. Honda Canada Inc. is headquartered in Markham, Ontario, it was originally planned to be located in Richmond Hill, Ontario
Richmond Hill (Canada 2021 Census, 2021 population: 202,022) is a city in south-central Regional Municipality of York, York Region, Ontario, Canada. Part of the Greater Toronto Area, it is the York Region's third most populous municipality and th ...
, but delays led them to look elsewhere. Their manufacturing division, Honda of Canada Manufacturing
Honda of Canada Manufacturing (french: Honda Canada Inc.) is located in Alliston, Ontario and is the automobile manufacturing division of Honda Canada Inc.
Manufacturing
The Honda of Canada Manufacturing (HCM) plants in Alliston have a land area ...
, is based in Alliston, Ontario. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles in India, Guangzhou Honda and Dongfeng Honda
Dongfeng Honda Automobile Co., Ltd. is an automobile manufacturing company headquartered in Wuhan, China, and a 50:50 joint-venture between Dongfeng Motor Group and Honda Motor Company. It currently produces a variety of Honda models also ava ...
in China, Boon Siew Honda in Malaysia and Honda Atlas
Honda Atlas Cars Pakistan ( ur, ) is a Pakistani automobile manufacturer which is a subsidiary of Japanese car maker Honda. Founded in 1992, as a joint venture between Honda Motor and Atlas Group, based in Lahore, Pakistan.
The company st ...
in Pakistan. The company also runs a business innovation initiative called Honda Xcelerator, in order to build relationships with innovators, partner with Silicon Valley startups and entrepreneurs, and help other companies work on prototypes. Xcelerator had worked with reportedly 40 companies as of January 2019. Xcelerator and a developer studio are part of the Honda Innovations group, formed in Spring 2017 and based in Mountain View, California.
Following the Japanese earthquake and tsunami in March 2011, Honda announced plans to halve production at its UK plants. The decision was made to put staff at the Swindon plant on a 2-day week until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around 22,500 cars were produced during this period.
For the fiscal year 2018, Honda reported earnings of US$9.534 billion, with an annual revenue of US$138.250 billion, an increase of 6.2% over the previous fiscal cycle. Honda's shares traded at over $32 per share, and its market capitalization was valued at US$50.4 billion in October 2018.
Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007
Products
Automobiles
Honda's automotive manufacturing ambitions can be traced back to 1963, with the Honda T360, a Kei truck built for the Japanese market. This was followed by the two-door roadster, the Honda S500 also introduced in 1963. In 1965, Honda built a two-door commercial delivery van, named the Honda L700
The L700 is a commercial station wagon from Honda. Produced for only eleven months beginning in October 1965, it shared the S600 roadster's mechanicals and used a bored out version of that car's high-tech inline-four engine. At 687 cc, the ...
. Honda's first four-door sedan was not the Honda Accord, but the air-cooled, four-cylinder, gasoline-powered Honda 1300 which was introduced in 1969. The Civic was a hatchback that gained wide popularity internationally, but it wasn't the first two-door hatchback built by Honda. That was the Honda N360, a Kei car
Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capacit ...
that was adapted for international sale as the N600. The Civic, which appeared in 1972 and replaced the N600 also had a smaller sibling that replaced the air-cooled N360, called the Honda Life, which was water-cooled.
The Honda Life represented Honda's efforts in competing in the ''kei'' car segment, offering sedan, delivery van and small pick-up platforms on a shared chassis. The Life StepVan had a novel approach that, while not initially a commercial success, appeared to be an influence to vehicles with the front passengers sitting behind the engine, a large cargo area with a flat roof and a liftgate installed in back, and utilizing a transversely installed engine with a front-wheel-drive powertrain.
As Honda entered into automobile manufacturing in the late 1960s where Japanese manufacturers such as Toyota and Nissan had been making cars since before WWII, Honda instilled a sense of doing things a little differently than its Japanese competitors. Its mainstay products like the Accord and Civic (with the exception of its USA-market 1993–97 Passport which was part of a vehicle exchange program with Isuzu (part of the Subaru-Isuzu joint venture)) have always employed Front-wheel drive powertrain implementation, which is currently a long-held Honda tradition. Honda also installed new technologies into their products, first as optional equipment, then later standard, like anti-lock brakes, speed-sensitive power steering, and multi-port fuel injection
Fuel injection is the introduction of fuel in an internal combustion engine, most commonly automotive engines, by the means of an injector. This article focuses on fuel injection in reciprocating piston and Wankel rotary engines.
All compr ...
in the early 1980s. This desire to be the first to try new approaches is evident with the creation of the first Japanese luxury chain Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
, and was also evident with the all-aluminum, mid-engined sports car, the Honda NSX, which also introduced variable valve timing technology, which Honda calls VTEC.
The Civic family is a line of compact cars developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla
The is a series of compact cars (formerly subcompact) manufactured and marketed globally by the Toyota Motor Corporation. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in ...
, introduced in 1968, has been in production longer. The Civic, along with the Accord and Prelude
Prelude may refer to:
Music
*Prelude (music), a musical form
*Prelude (band), an English-based folk band
*Prelude Records (record label), a former New York-based dance independent record label
*Chorale prelude, a short liturgical composition for ...
, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit and Accord.
Honda's first hybrid electric vehicle was the 1999 Insight. The Civic was first offered as a hybrid in 2001, and the Accord followed in 2004. In 2008, the company launched the Clarity, a fuel cell car
A fuel cell vehicle (FCV) or fuel cell electric vehicle (FCEV) is an electric vehicle that uses a fuel cell, sometimes in combination with a small battery or supercapacitor, to power its onboard electric motor. Fuel cells in vehicles generate e ...
.
In 2008, Honda increased global production to meet the demand for small cars and hybrids in the U.S. and emerging markets. The company shuffled U.S. production to keep factories busy and boost car output while building fewer minivans and sport utility vehicles as light truck sales fell.
Its first entrance into the pickup segment, the light-duty Ridgeline, won Truck of the Year from '' Motor Trend'' magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year from the magazine, giving Honda a rare double win of Motor Trend honors.
It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in the fiscal year 2011, from 14.8% in the previous year.
Five of United States Environmental Protection Agency's top ten most fuel-efficient cars from 1984 to 2010 come from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight ( combined), 1986–1987 Honda Civic Coupe HF ( combined), 1994–1995 Honda Civic hatchback VX ( combined), 2006– Honda Civic Hybrid ( combined), and 2010– Honda Insight ( combined). The ACEEE has also rated the Civic GX as the greenest car in America for seven consecutive years.
Honda currently builds vehicles in factories located in Japan, the United States of America, Canada, China, Pakistan, the United Kingdom, Belgium, Brazil, Indonesia, India, Thailand, Turkey, Argentina, Mexico, Taiwan, and the Philippines.
Motorcycles
Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.[
At its peak in 1982, Honda manufactured almost three million motorcycles annually. By 2006, this figure had been reduced to around 550,000 but was still higher than its three domestic competitors.][
In 2017, India became the largest motorcycle market for Honda. In India, Honda is leading in the scooters segment, with 59% market share.
During the 1960s when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the United States. Working with the advertising agency Grey Advertising, Honda created an innovative marketing campaign, using the slogan "]You meet the nicest people on a Honda
The Honda Super Cub or Honda Cub is a Honda underbone motorcycle with a four-stroke single-cylinder engine ranging in displacement from .
In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, an ...
." In contrast to the prevailing negative stereotypes of motorcyclists in America as tough, antisocial rebels, this campaign suggested that Honda motorcycles were made for the everyman. The campaign was hugely successful; the ads ran for three years, and by the end of 1963 alone, Honda had sold 90,000 motorcycles.[
Taking Honda's story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda's strategy and the reasons for their success.
The first of these explanations was put forward when, in 1975, the Boston Consulting Group (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale and ]learning curve
A learning curve is a graphical representation of the relationship between how Skill, proficient people are at a task and the amount of experience they have. Proficiency (measured on the vertical axis) usually increases with increased experience ...
effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope
Scope or scopes may refer to:
People with the surname
* Jamie Scope (born 1986), English footballer
* John T. Scopes (1900–1970), central figure in the Scopes Trial regarding the teaching of evolution
Arts, media, and entertainment
* Cinem ...
.
The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm's entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of "miscalculation, serendipity, and organizational learning" – in other words, Honda's success was due to the adaptability and hard work of its staff, rather than any long-term strategy. For example, Honda's initial plan on entering the US market was to compete in large motorcycles, around 300cc. Honda's motorcycles in this class suffered performance and reliability problems when ridden the relatively long distances of the US highways. When the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they fell back on selling the Super Cub instead.
The most recent school of thought on Honda's strategy was put forward by Gary Hamel and C. K. Prahalad
Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was an Indian-American entrepreneur and author. He was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the University of Michigan Step ...
in 1989. Creating the concept of core competencies
A core competency is a concept in management theory introduced by C. K. Prahalad and Gary Hamel.Prahalad, C.K. and Hamel, G. (1990)The core competence of the corporation", Harvard Business Review (v. 68, no. 3) pp. 79–91. It can be define ...
with Honda as an example, they argued that Honda's success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market during the 1960s is used as a case study for teaching introductory strategy at business school
A business school is a university-level institution that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, o ...
s worldwide.
ATVs
Honda builds utility ATVs under models Recon, Rubicon, Rancher, Foreman and Rincon. Honda also builds sports ATVs under the models TRX 90X, TRX 250X, TRX 400x, TRX 450R and TRX 700.
Power equipment
Power equipment production started in 1953 with H-type engine (prior to motorcycles).
Honda power equipment reached record sales in 2007 with 6.4 million units sold annually. By 2010 ( Fiscal year ended 31 March) this figure had decreased to 4.7 million units. Cumulative production of power products has exceeded 85 million units annually (as of September 2008).
Honda power equipment includes:
Engines
Honda engines powered the entire 33-car starting field of the 2010 Indianapolis 500
The 94th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 30, 2010. It was the 15th Indy 500 sanctioned by the Indy Racing League, and was the premier event of the 2010 IndyCar Series season, 2010 IZ ...
and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.
In the 1980s Honda developed the GY6 engine The GY6 engine design is a four-stroke single-cylinder in a near horizontal orientation that is used on a number of small motorcycles or scooters made in Taiwan, China, and other southeast Asian countries.
It has since become a generic technology ...
for use in motor scooters. Although no longer manufactured by Honda, it's still commonly used in many Chinese, Korean and Taiwanese light vehicles.[
]
Honda, despite being known as an engine company, has never built a V8 engine for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
s), with American Honda reportedly sending one dealer a shipment of V8 beverages to silence them. Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high-end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was canceled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.
Robots
ASIMO is part of Honda's Research & Development robotics program. It's the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series The E series was a collection of successive humanoid robots created by the Honda Motor Company between the years of 1986 and 1993. These robots were only experimental, but later evolved into the Honda P series, with Honda eventually amassing the k ...
and the Honda P series The P series is a chronological progression of prototype humanoid robots as developed by Honda. The research conducted allowed the eventual creation of ASIMO, the world's most advanced humanoid robot of its time. Honda Motor's President and CEO Hir ...
. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut
An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
wearing a backpack, and can walk on two feet in a manner resembling human locomotion, at up to . ASIMO is the world's only humanoid robot able to ascend and descend stairs independently. However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.
Honda's robot ASIMO (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps.
2010 marks the year Honda developed a machine capable of reading a user's brainwaves to move ASIMO. The system uses a helmet covered with electroencephalography
Electroencephalography (EEG) is a method to record an electrogram of the spontaneous electrical activity of the brain. The biosignals detected by EEG have been shown to represent the postsynaptic potentials of pyramidal neurons in the neocortex ...
and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow signals that alter slightly during the human thought process. The user thinks of one of the limited number of gestures it wants from the robot, which has been fitted with a Brain-Machine Interface.
Aircraft
Honda has also pioneered new technology in its HA-420 HondaJet, manufactured by its subsidiary Honda Aircraft Company, which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.
Mountain bikes
Honda has also built a downhill racing bicycle known as the Honda RN-01. It is not available for sale to the public. The bike has a gearbox, which replaces the standard derailleur found on most bikes.
Honda has hired several people to pilot the bike, among them Greg Minnaar
Greg Minnaar (born 13 November 1981) is a South African World Champion mountain bike racer competing in downhill cycling. He has won 4 World Championships, 3 World Cup Overall’s and has the most world cup wins ever, with 23 career victories ...
. The team is known as Team G Cross Honda.
Former products
Solar cells
Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of thin-film solar cells
A thin-film solar cell is a second generation solar cell that is made by depositing one or more thin layers, or thin film (TF) of photovoltaic material on a substrate, such as glass, plastic or metal. Thin-film solar cells are commercially use ...
for public and industrial use on October 24th, 2008, after selling solar cells for residential use in October 2007. Honda announced in the end of October 2013 that Honda Soltec would cease business operations in the Spring of 2014 except for support for existing customers and the subsidiary would be dissolved.
Motorsports
Honda has been active in motorsports, like Formula One, MotoGP
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...
and others.
Automobiles
Honda entered Formula One for the first time in 1964
Events January
* January 1 – The Federation of Rhodesia and Nyasaland is dissolved.
* January 5 - In the first meeting between leaders of the Roman Catholic and Orthodox churches since the fifteenth century, Pope Paul VI and Patriarch ...
, just one year after starting the production of road cars, making both engine and chassis. Honda achieved their first victory at the 1965 Mexican Grand Prix
The 1965 Mexican Grand Prix was a Formula One motor race held at Ciudad Deportiva Magdalena Mixhuca in Mexico City on October 24, 1965. It was race 10 of 10 in both the 1965 World Championship of Drivers and the 1965 International Cup for Formula ...
, and another win at the 1967 Italian Grand Prix
The 1967 Italian Grand Prix was a Formula One motor race held at the Autodromo Nazionale di Monza on 10 September 1967. It was race 9 of 11 in both the 1967 World Championship of Drivers and the 1967 International Cup for Formula One Manufacture ...
, before they withdrew after the 1968 season. They returned to the sport in 1983
The year 1983 saw both the official beginning of the Internet and the first mobile cellular telephone call.
Events January
* January 1 – The migration of the ARPANET to Internet protocol suite, TCP/IP is officially completed (this is consid ...
as an engine manufacturer, remaining until 1992
File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
. This period saw Honda dominate Grand Prix racing, as between 1986
The year 1986 was designated as the International Year of Peace by the United Nations.
Events January
* January 1
** Aruba gains increased autonomy from the Netherlands by separating from the Netherlands Antilles.
**Spain and Portugal ente ...
and 1991
File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phil ...
they won five consecutive Drivers' Championships with Nelson Piquet, Ayrton Senna and Alain Prost, and six Constructors' titles with Williams and McLaren
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...
. A third stint from 2000
File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
to 2008
File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, initially as engine maker and later also as team owner, yielded 17 podiums, including one win, and second place in the 2004
2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO).
Events January
* January 3 – Flash Airlines Flight 6 ...
constructors' standings. They returned as a power unit supplier for the second year of the hybrid era in 2015
File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
and initially struggled, but intense development saw them become race winners again by 2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, and in 2021
File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...
they won the World Driver's Championship with Max Verstappen
Max Emilian Verstappen (; born 30 September 1997) is a Belgian-Dutch Auto racing, racing driver and the 2021 Formula One World Championship, 2021 and 2022 Formula One World Championship, 2022 Formula One World Champion. He Formula One drivers ...
and Red Bull Racing. Honda stopped formally supplying Formula One engines after 2021 to focus its resources on carbon neutral technologies, but has extended power unit support for Red Bull Powertrains (RBPT) until 2025.
Honda debuted in the CART IndyCar World Series as an engine supplier in 1994
File:1994 Events Collage.png, From left, clockwise: The 1994 Winter Olympics are held in Lillehammer, Norway; The Kaiser Permanente building after the 1994 Northridge earthquake; A model of the MS Estonia, which Sinking of the MS Estonia, sank in ...
, and the company won six consecutive Drivers' Championships and four Manufacturers' Championships between 1996
File:1996 Events Collage.png, From left, clockwise: A Centennial Olympic Park bombing, bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical Anti-abortion violence, anti-abortionist; The center fuel tank explodes on TWA Flight 8 ...
and 2001
The September 11 attacks against the United States by Al-Qaeda, which Casualties of the September 11 attacks, killed 2,977 people and instigated the global war on terror, were a defining event of 2001. The United States led a Participants in ...
. In 2003, Honda transferred its effort to the IRL IndyCar Series. In 2004
2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO).
Events January
* January 3 – Flash Airlines Flight 6 ...
, Honda won the Indianapolis 500 for the first time and claimed the Drivers' and Manufacturers' Championships, a feat which it repeated in 2005
File:2005 Events Collage V2.png, From top left, clockwise: Hurricane Katrina in the Gulf of Mexico; the Funeral of Pope John Paul II is held in Vatican City; "Me at the zoo", the first video ever to be uploaded to YouTube; Eris was discovered in ...
. From 2006
File:2006 Events Collage V1.png, From top left, clockwise: The 2006 Winter Olympics open in Turin; Twitter is founded and launched by Jack Dorsey; The Nintendo Wii is released; Montenegro 2006 Montenegrin independence referendum, votes to declare ...
to 2011
File:2011 Events Collage.png, From top left, clockwise: a protester partaking in Occupy Wall Street heralds the beginning of the Occupy movement; protests against Libyan dictator Muammar Gaddafi, who was killed that October; a young man celebrate ...
, Honda was the series' lone manufacturer, before manufacturer competition returned for 2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...
. Since 2012, Honda's turbocharged V6 engines have won the Indianapolis 500 several times as well as claimed multiple Drivers' and Manufacturers' titles. In the Japanese Super Formula Championship
The Japanese Super Formula Championship is a formula racing series. It is considered as being the top level of single-seater racing in Japan and regional motorsports in Asia. The series is sanctioned by the Japan Automobile Federation (JAF) and ...
, Honda-powered cars have won the championship numerous times since 1981, with their title tally in the double digits. In Formula Two, Honda engines dominated the premier series in 1966 and scored multiple titles in the early 1980s.
In sports car racing, Honda won the 24 Hours of Le Mans
The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused Sports car racing, sports car race held annually near the town of Le Mans, France. It is the world's oldest active Endurance racing (motorsport), endurance r ...
in 1995
File:1995 Events Collage V2.png, From left, clockwise: O.J. Simpson is O. J. Simpson murder case, acquitted of the murders of Nicole Brown Simpson and Ronald Goldman from the 1994, year prior in "The Trial of the Century" in the United States; The ...
in the GT2 class, and in 2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
and 2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...
they won in the LMP2 category. Honda made their factory debut in the Super GT Series (previously known as the All-Japan GT Championship) in 1997
File:1997 Events Collage.png, From left, clockwise: The movie set of ''Titanic'', the highest-grossing movie in history at the time; ''Harry Potter and the Philosopher's Stone'', is published; Comet Hale-Bopp passes by Earth and becomes one of t ...
, and in 2000
File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...
they won their first championships. Since then, they have won several further titles, uniquely with both mid- and front-engined cars. Through their Acura
Acura is the luxury vehicle, luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It ...
and HPD divisions, Honda has also competed in sports prototype racing, beginning with the Spice-Acura prototypes that won the IMSA GT
IMSA GT was a sports car racing series organized by International Motor Sports Association. Races took place primarily in the United States, and occasionally in Canada.
History
The series was founded in 1969 by John and Peggy Bishop, and Bill F ...
Lights championship in 1991
File:1991 Events Collage.png, From left, clockwise: Boris Yeltsin, elected as Russia's first president, waves the new flag of Russia after the 1991 Soviet coup d'état attempt, orchestrated by Soviet hardliners; Mount Pinatubo erupts in the Phil ...
, 1992
File:1992 Events Collage V1.png, From left, clockwise: 1992 Los Angeles riots, Riots break out across Los Angeles, California after the Police brutality, police beating of Rodney King; El Al Flight 1862 crashes into a residential apartment buildi ...
and 1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peace ...
. Acura joined the American Le Mans Series in 2007
File:2007 Events Collage.png, From top left, clockwise: Steve Jobs unveils Apple's first iPhone; TAM Airlines Flight 3054 overruns a runway and crashes into a gas station, killing almost 200 people; Former Pakistani Prime Minister of Pakistan, Pr ...
and won the 12 Hours of Sebring
The 12 Hours of Sebring is an annual motorsport endurance race for sports cars held at Sebring International Raceway, on the site of the former Hendricks Army Airfield World War II air base in Sebring, Florida, US. The event is the second round ...
in class on their debut, before winning the championship in both the LMP1 and LMP2 classes in 2009
File:2009 Events Collage V2.png, From top left, clockwise: The vertical stabilizer of Air France Flight 447 is pulled out from the Atlantic Ocean; Barack Obama becomes the first African American to become President of the United States; 2009 Iran ...
. The cars were rebranded as HPDs for 2010
File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...
, after which they won multiple titles in the ALMS and also won the FIA World Endurance Championship
The FIA World Endurance Championship is an auto racing world championship organized by the Automobile Club de l'Ouest (ACO) and sanctioned by the Fédération Internationale de l'Automobile (FIA). The series supersedes the ACO's former Intercont ...
in the LMP2 class. Acura returned to prototype racing in 2018
File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...
in the DPi class of the IMSA SportsCar Championship, winning championship titles in 2019
File:2019 collage v1.png, From top left, clockwise: Hong Kong protests turn to widespread riots and civil disobedience; House of Representatives votes to adopt articles of impeachment against Donald Trump; CRISPR gene editing first used to experim ...
, 2020
2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of events, COVID- ...
and 2022
File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; 2022 Sri Lankan protests, Anti-government protest in Sri Lanka in front of the Presidential Secretari ...
as well as the 24 Hours of Daytona
The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. It is run on the Sports Car Course layou ...
overall in 2021
File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...
and 2022
File:2022 collage V1.png, Clockwise, from top left: Road junction at Yamato-Saidaiji Station several hours after the assassination of Shinzo Abe; 2022 Sri Lankan protests, Anti-government protest in Sri Lanka in front of the Presidential Secretari ...
. Honda's GT3 car won both the IMSA GTD and Super GT GT300 titles.
During the Group A era of the Japanese Touring Car Championship, Honda won seven manufacturers' titles and six drivers' titles in the sub-1,600 cc division between 1986 and 1993
File:1993 Events Collage.png, From left, clockwise: The Oslo I Accord is signed in an attempt to resolve the Israeli–Palestinian conflict; The Russian White House is shelled during the 1993 Russian constitutional crisis; Czechoslovakia is peace ...
. The following Super Touring era of touring car racing saw Honda win the Japanese and North American championships in 1996 and 1997, while in Europe Honda's Super Touring cars claimed over 40 wins across the British, German
German(s) may refer to:
* Germany (of or related to)
**Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ger ...
and European
European, or Europeans, or Europeneans, may refer to:
In general
* ''European'', an adjective referring to something of, from, or related to Europe
** Ethnic groups in Europe
** Demographics of Europe
** European cuisine, the cuisines of Europe ...
series. After the collapse of the Super Touring regulations in the early 2000s, Honda remained involved in the British Touring Car Championship, where their cars would win multiple championships in the mid-2000s and throughout the 2010s. Honda entered the World Touring Car Championship in late 2012
File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...
, and in 2013
File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fact ...
they won the Manufacturers' World Championship. Honda's TCR car won the global TCR Model of the Year award in 2019 and 2020.
Motorcycles
Honda Racing Corporation
Honda Racing Corporation (HRC) is a division of the Honda, Honda Motor Company formed in 1982. The company combines participation in Motorcycle racing, motorcycle races throughout the world with the development of racing machines. Its racing act ...
(HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high-potential racing machines. Its racing activities are an important source for the creation of leading-edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.
Soichiro Honda, being a race driver himself, could not stay out of international motorsport
Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of two ...
. In 1959, Honda entered five motorcycles into the Isle of Man TT race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood to claim their first Grand Prix
Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour
Grand Prix or grand prix may refer to:
Arts and entertainment ...
victories in the 125 and 250 cc classes. Hailwood would later pick up their first Senior TT wins in 1966 and 1967
Events
January
* January 1 – Canada begins a year-long celebration of the 100th anniversary of Confederation, featuring the Expo 67 World's Fair.
* January 5
** Spain and Romania sign an agreement in Paris, establishing full consular and ...
. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes.
In 1979, Honda returned to Grand Prix motorcycle racing
Grand Prix motorcycle racing is the premier class of motorcycle road racing events held on road circuits sanctioned by the Fédération Internationale de Motocyclisme (FIM). Independent motorcycle racing events have been held since the start ...
with the monocoque-framed, four-stroke
A four-stroke (also four-cycle) engine is an internal combustion (IC) engine in which the piston completes four separate strokes while turning the crankshaft. A stroke refers to the full travel of the piston along the cylinder, in either directio ...
NR500
NR500 was a racing motorcycle developed by Honda HRC in 1979 to compete in Grand Prix motorcycle racing. "NR" stands for "New Racing".
Model history
The motivation behind the NR500 was company founder Soichiro Honda's desire to compete using ...
. The FIM
FIM may refer to:
Organizations and companies
* Fédération Internationale de Motocyclisme, the International Motorcycling Federation
* Flint Institute of Music, in Michigan, United States
* Fox Interactive Media, now News Corp. Digital Media
* ...
rules limited engines to four cylinders, so the NR500 had non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant two-stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted its first two-stroke race bike, the NS500 and in , Honda won their first 500 cc Grand Prix
Grand Prix ( , meaning ''Grand Prize''; plural Grands Prix), is a name sometimes used for competitions or sport events, alluding to the winner receiving a prize, trophy or honour
Grand Prix or grand prix may refer to:
Arts and entertainment ...
World Championship with Freddie Spencer. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top-level titles with riders such as Mick Doohan and Valentino Rossi. Honda also head the number of wins at the Isle of Man TT having notched up 227 victories in the solo classes and Sidecar TT, including Ian Hutchinson's clean sweep at the 2010 races.
The outright lap record on the Snaefell Mountain Course
The Isle of Man TT Mountain Course or ''TT Course'' is a street and public rural road circuit located in the Isle of Man, used for motorcycle racing. The motorcycle ''TT Course'' is used principally for the Isle of Man TT Races and also the sep ...
was held by Honda, set at the 2015 TT by John McGuinness at an average speed of on a Honda CBR1000RR, bettered the next year by Michael Dunlop
Michael Dunlop (born 10 April 1989) is a Northern Irish professional motorcycle racer. Part of a motorcycle racing dynasty, Michael is the brother of the late William Dunlop, son of Robert and nephew of former World Champion Joey Dunlop.
He ...
on a BMW S1000RR
BMW S1000RR is a race oriented sport bike initially made by BMW Motorrad to compete in the 2009 Superbike World Championship, that is now in commercial production. It was introduced in Munich in April 2008, and is powered by a four-cylinder eng ...
at .
In the Motocross World Championship, Honda has claimed six world championships. In the World Enduro Championship, Honda has captured eight titles, most recently with Stefan Merriman in 2003 and with Mika Ahola from 2007 to 2010. In motorcycle trials, Honda has claimed three world championships with Belgian rider Eddy Lejeune
Eddy Lejeune (born 4 April 1961), is a Belgian former International motorcycle trials rider and 1982, 1983 and 1984 FIM Trial World Championship title holder. Lejeune was also a seven-time Belgian Trials National Champion.
Biography
Born in Verv ...
.
Electric and alternative fuel vehicles
Compressed natural gas
The Honda Civic GX was for a long time the only purpose-built natural gas vehicle (NGV) commercially available in some parts of the U.S. The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on compressed natural gas. The car looks and drives just like a contemporary Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda Acc ...
LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U.S. Environmental Protection Agency (EPA).
First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only fleets were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car.
In June 2015, Honda announced its decision to phase out the commercialization of natural-gas powered vehicles to focus on the development of a new generation of electrified vehicles such as hybrids, plug-in electric cars and hydrogen-powered fuel cell vehicles. Since 2008, Honda has sold about 16,000 natural-gas vehicles, mainly to taxi and commercial fleets.
Flexible-fuel
Honda's Brazilian subsidiary launched flexible-fuel
A flexible-fuel vehicle (FFV) or dual-fuel vehicle (colloquially called a flex-fuel vehicle) is an alternative fuel vehicle with an internal combustion engine designed to run on more than one fuel, usually gasoline blended with either ethanol or ...
versions for the Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda Acc ...
and Honda Fit in late 2006. As other Brazilian flex-fuel vehicles, these models run on any blend of hydrous ethanol (E100 E100 or E-100 may refer to:
Electronics
* Casio Cassiopeia E-100, a pocket of knife PC
* iriver E100, a portable media player
Vehicles Automobiles
* Baojun E100, a Chinese electric microcar
* JMEV E100, a Chinese electric city car
* Toyota Co ...
) and E20-E25 gasoline. Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models. Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions. In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the Honda City.
During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles,[ ''See Table 08 for flex-fuel sales and Table 07 for gasoline sales''.] jumping to 41,990 flex-fuel cars in 2007,[ ''See Table 08''.] and reaching 93,361 in 2008.[ ''See Table 08''.] Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports.[ ''Up to February 2009. See "Produção por Tipo, Empresa e Combustível " Tables 6 (gasoline) and 7 (flex-fuel). All gasoline vehicles were exported (see Table 01 Exportação de Autoveículos por Empresa, Tipo e Modelo – 2009)''.]
In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US$2,700.
Hybrid electric
In late 1999, Honda launched the first commercial hybrid electric car
Hybrid may refer to:
Science
* Hybrid (biology), an offspring resulting from cross-breeding
** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species
** Hybridity, the property of a hybrid plant which is a union of two diff ...
sold in the U.S. market, the Honda Insight, just one month before the introduction of the Toyota Prius, and initially sold for US$20,000.[ The first-generation Insight was produced from 2000 to 2006 and had a fuel economy of for the EPA's highway rating, the most fuel-efficient mass-produced car at the time.][ Total global sales for the Insight amounted to only around 18,000 vehicles.] Cumulative global sales reached 100,000 hybrids in 2005 and 200,000 in 2007.[
Honda introduced the second-generation Insight in Japan in February 2009, and released it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S.
]
Since 2002, Honda has also been selling the Honda Civic Hybrid (2003 model) in the U.S. market. It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007. Sales of the Honda CR-Z began in Japan in February 2010, becoming Honda's third hybrid electric car in the market. , Honda was producing around 200,000 hybrids a year in Japan.
Sales of the Fit Hybrid began in Japan in October 2010, at the time, the lowest price for a gasoline-hybrid electric vehicle sold in the country. The European version, called Honda Jazz Hybrid, was released in early 2011. During 2011 Honda launched three hybrid models available only in Japan, the Fit Shuttle Hybrid, Freed Hybrid and Freed Spike Hybrid.[
Honda's cumulative global hybrid sales passed the 1 million unit milestone at the end of September 2012, 12 years and 11 months after sales of the first generation Insight began in Japan November 1999.] A total of 187,851 hybrids were sold worldwide in 2013, and 158,696 hybrids during the first six months of 2014.[ ''Honda sold 187,851 hybrids in 2013''.][ ''Honda sold 158,696 hybrids during the first six months of 2014''.] , Honda has sold more than 1.35 million hybrids worldwide.[
]
Hydrogen fuel cell
In Takanezawa
250px, Park in Takanezawa
is a town located in Tochigi Prefecture, Japan. , the town had an estimated population of 29,528 in 12,618 households, and a population density of 420 persons per km². The total area of the town is
Geography
Takane ...
, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity
The Honda Clarity is a nameplate used by Honda on alternative fuel vehicles. It was initially used only on hydrogen fuel-cell electric vehicles such as the 2008 Honda FCX Clarity, but in 2017 the nameplate was expanded to include the battery-elec ...
, a hybrid
Hybrid may refer to:
Science
* Hybrid (biology), an offspring resulting from cross-breeding
** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species
** Hybridity, the property of a hybrid plant which is a union of two dif ...
hydrogen fuel cell vehicle. More efficient than a gas-electric hybrid vehicle, the FCX Clarity combines hydrogen and oxygen from ordinary air to generate electricity for an electric motor. In July 2014 Honda announced the end of production of the Honda FCX Clarity
The Honda Clarity is a nameplate used by Honda on alternative fuel vehicles. It was initially used only on hydrogen fuel-cell electric vehicles such as the 2008 Honda FCX Clarity, but in 2017 the nameplate was expanded to include the battery-elec ...
for the 2015 model.
The vehicle itself does not emit any pollutants and its only by-products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal combustion engine to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery to assist the fuel cell during acceleration and capture energy through regenerative braking, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low. Honda will release the vehicle in groups of 150. California is the only U.S. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the California Air Resources Board (CARB) granted $6.8 million for four H2 fueling stations, costing US$1.7 million each.
Honda views hydrogen fuel cell vehicles as the long-term replacement of piston cars, not battery cars.
Plug-in electric vehicles
The all-electric
An electric vehicle (EV) is a vehicle that uses one or more electric motors for propulsion. It can be powered by a collector system, with electricity from extravehicular sources, or it can be powered autonomously by a battery (sometimes cha ...
Honda EV Plus was introduced in 1997 as a result of CARB
The California Air Resources Board (CARB or ARB) is the "clean air agency" of the government of California. Established in 1967 when then-governor Ronald Reagan signed the Mulford-Carrell Act, combining the Bureau of Air Sanitation and the Motor ...
's zero-emissions vehicle mandate and was available only for leasing in California. The EV plus was the first battery electric vehicle from a major automaker with non- lead–acid batteries The EV Plus had an all-electric range
All-electric range (AER) is the maximum driving range of an electric vehicle using only power from its on-board battery pack to traverse a given driving cycle. In the case of an all-electric vehicle, it means the maximum range per recharge. For ...
of . Around 276 units were sold in the U.S. and production ended in 1999.[ ''See Appendix E: Table E.1, pp. 124'']
The all-electric Honda Fit EV
The second generation Honda Fit is a subcompact car or supermini manufactured by Honda from 2007 to 2014. It debuted on 17 October 2007 at the 40th Tokyo Motor Show.
__TOC__
Overview
The vehicle offered a longer wheelbase than its pred ...
was introduced in 2012 and has a range of . The all-electric car
An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
was launched in the U.S. to retail customers in July 2012 with initial availability limited to California and Oregon. Production is limited to only 1,100 units over the first three years. A total of 1,007 units have been leased in the U.S. through September 2014.[ ''See the section: December 2012 Plug-in Electric Car Sales Numbers''] The Fit EV was released in Japan through leasing to local government and corporate customers in August 2012. Availability in the Japanese market is limited to 200 units during its first two years. In July 2014 Honda announced the end of production of the Fit EV for the 2015 model.[
The Honda Accord Plug-in Hybrid was introduced in 2013 and has an ]all-electric range
All-electric range (AER) is the maximum driving range of an electric vehicle using only power from its on-board battery pack to traverse a given driving cycle. In the case of an all-electric vehicle, it means the maximum range per recharge. For ...
of Sales began in the U.S. in January 2013 and the plug-in hybrid
A plug-in hybrid electric vehicle (PHEV) is a hybrid electric vehicle whose battery pack can be recharged by plugging a charging cable into an external electric power source, in addition to internally by its on-board internal combustion engin ...
is available only in California and New York. A total of 835 units have been sold in the U.S. through September 2014.[ The Accord PHEV was introduced in Japan in June 2013 and is available only for leasing, primarily to corporations and government agencies.
The ]Honda Prologue
The Honda Prologue is a battery electric mid-size crossover SUV jointly developed by Honda and General Motors to be marketed in North America. Introduced in October 2022 with sales planned in 2024, it will be the first battery electric vehic ...
is planned to be introduced in 2024 as a mid-size crossover EV SUV based on a General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
Ultium platform.
Batteries
In August 2022, Honda and LG Energy Solution announced a joint venture to build a new lithium-ion battery factory in the US for Honda and Acura electric vehicles. At the time of the announcement, the goal was for 40 gigawatt hours.
Marketing
Japanese marketing
Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created Honda Verno, which sold established products with a higher content of standard equipment and more sporting nature.[Honda 国内四輪 新販売チャネル施策と、アキュラブランド導入を発表](_blank)
Honda公式サイト 2005年12月14日 The establishment of ''Honda Verno'' coincided with its new sports compact, the Honda Prelude. Later, the Honda Vigor, Honda Ballade
The Honda Ballade is a subcompact automobile built by Honda of Japan. It began as a four-door higher equipment content version of the Civic in 1980. The Ballade was developed at the same time the Honda Vigor appeared, which was a higher content Ho ...
, and Honda Quint were added to ''Honda Verno'' stores. This approach was implemented due to efforts in place by rival Japanese automakers Toyota and Nissan
, trade name, trading as Nissan Motor Corporation and often shortened to Nissan, is a Japanese multinational corporation, multinational Automotive industry, automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells ...
.
As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The ''Honda Clio'' chain sold products that were traditionally associated with Honda dealerships before 1978, like the Honda Accord, and ''Honda Primo'' sold the Honda Civic
The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda Acc ...
, kei car
Kei car (or , kanji: , "light automobile", ), known variously outside Japan as Japanese city car or Japanese microcar, is the Japanese vehicle category for the smallest highway-legal passenger cars with restricted dimensions and engine capacit ...
s such as the Honda Today
The is a kei car produced by Japanese automaker Honda beginning in 1985. It was replaced by the Honda Life in 1998.
The Today represented Honda's reentry into kei car production. Honda had abandoned kei passenger cars in 1975, choosing only to ke ...
, supermini
The B-segment is the second smallest of the European segments for passenger cars between the A-segment and C-segment, and commonly described as "small cars". The B-segment is the largest segment in Europe by volume, accounting for 20 percent of ...
s like the Honda Capa, along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the Honda Super Cub. A styling tradition was established when ''Honda Primo'' and ''Clio'' began operations in that all ''Verno'' products had the rear license plate installed in the rear bumper, while ''Primo'' and ''Clio'' products had the rear license plate installed on the trunk lid or rear door for minivans. The Renault Clio was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia. Lutecia is derived from the name of '' Lutetia'', an ancient Roman city that was the predecessor of Paris.
As time progressed and sales began to diminish partly due to the collapse of the Japanese "bubble economy", "supermini" and "kei" vehicles that were specific to ''Honda Primo'' were " badge engineered" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both ''Honda Verno'' and ''Honda Clio'' locations. As of March 2006, the three sales chains were discontinued, with the establishment of ''Honda Cars'' dealerships. While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations.
Honda sells genuine accessories through a separate retail chain called '' Honda Access'' for both their motorcycle, scooter, and automobile products. In cooperation with corporate group partner Pioneer
Pioneer commonly refers to a settler who migrates to previously uninhabited or sparsely inhabited land.
In the United States pioneer commonly refers to an American pioneer, a person in American history who migrated west to join in settling and dev ...
, Honda sells an aftermarket line of audio and in-car navigation equipment that can be installed in any vehicle under the brand name Gathers
Gathers is a surname. Notable people with the surname include:
* Hank Gathers (1967–1990), American basketball player
* James Gathers (1930–2002), American sprinter
* Rico Gathers (born 1994), American basketball player
See also
* Mathers Ma ...
, which is available at Honda Access locations as well as Japanese auto parts retailers, such as Autobacs
() is a retailer of automotive parts and accessories based in Japan, with branches primarily in Asia and stores also located in France.
Etymology
Autobacs was given a backronym as follows, which reflects the products the company provided prior ...
. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called '' Honda Auto Terrace.''
In the spring of 2012, Honda in Japan introduced ''Honda Cars Small Store'' which is devoted to compact cars like the Honda Fit, and '' kei'' vehicles like the Honda N-One
The (corporately styled as N-ONE) is a retro-styled kei car produced by Honda for the Japanese market. It was previewed at the 2011 Tokyo Motor Show and went on sale on 1 November 2012. Together with the N-Box, N-WGN and N-Van, is part of ...
and Honda S660
The Honda S660 is a two-seat targa sports car in the '' kei'' class manufactured by the Japanese manufacturer Honda with a transverse mid-engine and rear-wheel-drive layout. It is the successor to the Honda Beat (with regard to segment), and the ...
roadster.
*All cars sold at Honda Verno
Prelude
Prelude may refer to:
Music
*Prelude (music), a musical form
*Prelude (band), an English-based folk band
*Prelude Records (record label), a former New York-based dance independent record label
*Chorale prelude, a short liturgical composition for ...
, Integra, CR-X, Vigor
Vigor or vigour may refer to:
Companies
* Vigor S.A., a Brazilian food company
* Vigor Industrial, an American shipbuilding, ship repair, and industrial service provider in the Pacific Northwest and Alaska
** Vigor Shipyards, four shipyards in Was ...
, Saber, Ballade, Quint, Crossroad, Element, NSX, HR-V, Mobilio Spike, S2000, CR-V, That's, MDX, Rafaga, Capa, and the Torneo
*All cars sold at Honda Clio
Accord
Accord may refer to:
Businesses and products
* Honda Accord, a car manufactured by the Honda Motor Company
* Accord (cigarette), a brand of Rothmans, Benson & Hedges
* Accord (company), a former public services provider in south England
* Accord H ...
, Legend, Inspire, Avancier, S-MX, Lagreat, Stepwgn, Elysion, Stream
A stream is a continuous body of water, body of surface water Current (stream), flowing within the stream bed, bed and bank (geography), banks of a channel (geography), channel. Depending on its location or certain characteristics, a stream ...
, Odyssey (int'l), Domani
"Domani" (Italian for "tomorrow") is a 1955 song written by Ulpio Minucci with lyrics by Tony Velona. The melody is based on the intermezzo from the comic opera I Quattro Rusteghi by Ermanno Wolf-Ferrari.
The most popular version of the song ...
, Concerto
A concerto (; plural ''concertos'', or ''concerti'' from the Italian plural) is, from the late Baroque era, mostly understood as an instrumental composition, written for one or more soloists accompanied by an orchestra or other ensemble. The typi ...
, Accord Tourer, Logo, Fit, Insight, That's, Mobilio, and the City
A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...
*All cars sold at Honda Primo
is a Japanese Public company, public multinational corporation, multinational Conglomerate (company), conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world ...
Civic
Civic is something related to a city or municipality. It also can refer to multiple other things:
General
*Civics, the science of comparative government
*Civic engagement, the connection one feels with their larger community
*Civic center, a comm ...
, Life, Acty, Vamos
Vamos (Greek: Βάμος) is a small town and former municipality in the Chania regional unit, Crete, Greece. Since the 2011 local government reform "Kallikratis" it is a municipal unit, part of the municipality of Apokoronas, serving as its his ...
, Hobio, Ascot, Ascot Innova, Torneo, Civic Ferio, Freed, Mobilio, Orthia, Capa, Today, Z, and the Beat
International marketing
In 2003, Honda released its '' Cog'' advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine made entirely out of car parts from a Honda Accord Touring. To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor
Gary Edward "Garrison" Keillor (; born August 7, 1942) is an American author, singer, humorist, voice actor, and radio personality. He created the Minnesota Public Radio (MPR) show ''A Prairie Home Companion'' (called ''Garrison Keillor's Radio ...
speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.
Honda has done humor marketing such as its 1985 four-page "How to fit six Hondas in a two-car garage" print ad or "descending so low in a parking garage, they pass stalagmite
A stalagmite (, ; from the Greek , from , "dropping, trickling")
is a type of rock formation that rises from the floor of a cave due to the accumulation of material deposited on the floor from ceiling drippings. Stalagmites are typically ...
s and a Gollum-like figure."
In 2004, they produced the ''Grrr
Grrr or grr is an onomatopoeia for growling and may refer to:
Music
* Grrr Records, a French avant-garde jazz record label
* "Grrrr" (song), a 2009 song by David Guetta
Albums
* ''Grrr...'' (Bishop Allen album) (2009)
* ''GRRR! It's Betty Boo'' ...
'' advert, usually immediately followed by a shortened version of the 2005 ''Impossible Dream'' advert. In December 2005, Honda released '' The Impossible Dream'' a two-minute panoramic advertisement filmed in New Zealand, Japan, and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song " Impossible Dream", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical ''Man of La Mancha
''Man of La Mancha'' is a 1965 musical with a book by Dale Wasserman, music by Mitch Leigh, and lyrics by Joe Darion. It is adapted from Wasserman's non-musical 1959 teleplay ''I, Don Quixote'', which was in turn inspired by Miguel de Cervantes ...
'', sung by Andy Williams
Howard Andrew Williams (December 3, 1927 – September 25, 2012) was an American singer. He recorded 43 albums in his career, of which 15 have been gold certified and three platinum certified. He was also nominated for six Grammy Awards. He hos ...
.
In 2006, Honda released its ''Choir'' advertisement, for the UK and the internet. This had a 60-person choir who sang the car noises as the film of the Honda Civic is shown.
In the mid to late 2000s in the United States, during model close-out sales for the current year before the start of the new model year, Honda's advertising has had an animated character known simply as Mr. Opportunity
Mr. Opportunity (sometimes referred to as "Mr. O.") was an animated character that was used in marketing by American Honda Motor Company, a subsidiary of Honda Motors. From 2004 until 2011, he has appeared in Honda advertisements as their mascot ...
, voiced by Rob Paulsen
Robert Frederick Paulsen III (born March 11, 1956) is an American voice actor, known for his roles in numerous animated television series and films. He received a Daytime Emmy Award for Outstanding Performer in an Animated Program and three Anni ...
. The casual-looking man talked about various deals offered by Honda and ended with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. In addition, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris and Thomas The Tank Engine.
In late 2006, Honda released an ad with ASIMO exploring a museum, looking at the exhibits with almost childlike wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut
An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please". Honda also sponsored ITV's coverage of Formula One in the UK for 2007. However, they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.
In May 2007, focuses on their strengths in racing and the use of the Red H badge – a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.
At the beginning of 2008, Honda released – the ''Problem Playground''. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels, and the FCX Clarity
The Honda Clarity is a nameplate used by Honda on alternative fuel vehicles. It was initially used only on hydrogen fuel-cell electric vehicles such as the 2008 Honda FCX Clarity, but in 2017 the nameplate was expanded to include the battery-elec ...
, a hydrogen-powered car. The 90-second advert has large-scale puzzles, involving Rubik's Cube
The Rubik's Cube is a Three-dimensional space, 3-D combination puzzle originally invented in 1974 by Hungarians, Hungarian sculptor and professor of architecture Ernő Rubik. Originally called the Magic Cube, the puzzle was licensed by Rubik t ...
s, large shapes, and a 3-dimensional puzzle. On 29 May 2008, Honda, in partnership with Channel 4, broadcast a live advertisement. It showed skydivers
Parachuting, including also skydiving, is a method of transiting from a high point in the atmosphere to the surface of Earth with the aid of gravity, involving the control of speed during the descent using a parachute or parachutes.
F ...
jumping from an airplane over Spain and forming the letters H, O, N, D, and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The ad lasted three minutes.
In 2009, American Honda released the ''Dream the Impossible'' documentary series, a collection of 5- to 8-minute web vignettes that focus on the core philosophies of Honda. Current short films include ''Failure: The Secret to Success'', ''Kick Out the Ladder'' and ''Mobility 2088''. They have Honda employees as well as Danica Patrick
Danica Sue Patrick (; born March 25, 1982) is an American former professional racing driver. She is the most successful woman in the history of American open-wheel car racing—her victory in the 2008 Indy Japan 300 is the only win by a woman ...
, Christopher Guest, Ben Bova
Benjamin William Bova (November 8, 1932November 29, 2020) was an American writer and editor. During a writing career of 60 years, he was the author of more than 120 works of science fact and fiction, an editor of '' Analog Science Fiction and F ...
, Chee Pearlman, Joe Johnston and Orson Scott Card. The film series plays at dreams.honda.com. In the UK, national television ads feature voice-overs from American radio host Garrison Keillor
Gary Edward "Garrison" Keillor (; born August 7, 1942) is an American author, singer, humorist, voice actor, and radio personality. He created the Minnesota Public Radio (MPR) show ''A Prairie Home Companion'' (called ''Garrison Keillor's Radio ...
, while in the US the voice of Honda commercials is actor and wrestler John Cena
In the North American market, Honda starts all of its commercials with a two-tone jingle since the mid-2010s.
Sports
The late F1 driver Ayrton Senna stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".
As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey League, the Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California. The Ducks compete in the Western Conference of the National Hockey League (NHL) as a member of the Pacific Division, and play their home games at Honda Center.
...
of the NHL, and the arena named after it: Honda Center. Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer
Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...
. The "Honda Player of the Year
is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan.
Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
" award is presented in United States soccer. The "Honda Sports Award
The Honda Sports Award is an annual award in the United States, given to the best collegiate female athlete in each of twelve sports. There are four nominees for each sport, and the twelve winners of the Honda Sports Award are automatically in th ...
" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the Honda-Broderick Cup, as "Collegiate Woman Athlete of the Year."
Honda sponsored La Liga club Valencia CF starting from 2014–15 season.
Honda has been a presenting sponsor of the Los Angeles Marathon since 2010 in a three-year sponsorship deal, with winners of the LA Marathon receiving a free Honda Accord. Since 1989, the Honda Campus All-Star Challenge
Honda Campus All-Star Challenge (also known as HCASC) is a quizbowl academic competition for Historically Black Colleges and Universities (HBCUs). The game was created and co-founded by Richard Reid, president and owner of the College Bowl Compan ...
has been a quizbowl tournament for Historically black colleges and universities.
Facilities (partial list)
US sales
Production numbers
See also
* Comparison of Honda water-pumps
Honda pumps are portable pumps which are manufactured in Japan, India, China and the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily loca ...
* Honda advanced technology
Honda Advanced Technology is part of Honda's long-standing research and development program focused on building new models for their automotive products and automotive-related technologies, with many of the advances pertaining to engine technology. ...
* Honda Airport
is a private airfield in the town of Kawajima, Hiki District, and the city of Okegawa, both in Saitama Prefecture, Japan. Another name for it is Okegawa Airfield. The operator is Honda Airways, a subsidiary of Honda Motor Co. Ltd.
Data
The ...
* Honda Battle of the Bands
* Honda G-Con G-Con is Honda Motor Co.'s internal passive safety standard. G-Con is short for G-Force Control. The standards incorporated into G-Con are constantly updated to benchmark against many of the world's toughest crash safety regulations as well as again ...
* Honda F.C.
is a Japanese professional football club based in Hamamatsu, Shizuoka. They play in the Japan Football League.
History
The club was founded as Honda Motor, Honda works team in 1971. They were promoted to the Japan Soccer League Division 2 ...
, football (soccer) club
* Honda Heat, rugby union club
* Honda in motorsport
Honda has been competing in a variety of racing series through the years, including Formula One, IndyCar, touring car racing, sports car racing and MotoGP. Currently they are involved in Formula One, MotoGP, WTCR, Super GT, Super Formula, ...
* Honda Performance Development
* Honda Type R
Honda Type R models are special performance editions of their respective model families.
The design of Type R models was originally focused on race conditions, with an emphasis on minimizing weight, and maximizing performance potential (e.g. eng ...
* List of Honda assembly plants
Honda Motor Company, Ltd. operates plants worldwide for the manufacture of their products. In a vehicle identification number (VIN), the 11th digit indicates the factory the auto has been built in.
Former plants
References
{{DEFAULTSORT:Li ...
* List of Honda transmissions
Honda has long built nearly all of its own automobile transmissions, unlike many other automobile manufacturers which often source transmissions from external sources. The most notable exception was in 2014, when Honda decided to forgo an in-house ...
* List of motor scooter manufacturers and brands
Notes
References
* "Move Over, Volvo: Honda Sets New Safety Standard for Itself", an article in the "News" section of the March 2004 issue of '' Motor Trend'', on page 32
*
* The story of Honda's entry and growth in the American market is documented in Terry Sanders
Terry Sanders (born December 20, 1931) is an American filmmaker having film producer, produced and/or film director, directed more than 70 dramatic features, televisions specials, Documentary film, documentaries and portrait films. He co-heads t ...
' film The Japan Project: Made in Japan
Honda
Honda's Midlife Crisis: Honda's slipping market position and views of Fukui Takeo (Chief Executive magazine, December 2005 issue)
Honda's Corporate History
External links
*
*
Honda Press Library
(Japanese, but with graphical timelines of car and bike models)
*
*
* Wiki collection of bibliographic works on Honda
{{Authority control
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