Holiday Inn is an American chain of
hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a ref ...
s based in
Atlanta
Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
, Georgia. and a brand of
IHG Hotels & Resorts
InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Denham, Buckinghamshire, England. It is listed on the London Stock Exchange and is a constituent of the FT ...
. The chain was founded in 1952 by
Kemmons Wilson
Charles Kemmons Wilson (January 5, 1913 – February 12, 2003) was an American hotelier. He is best known for founding the hotel chain Holiday Inn in the 1950s.
Personal life
He was born in Osceola, Arkansas, the only child of Kemmons and Ruby ...
, who opened the first location in
Memphis, Tennessee
Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...
that year. The chain was a division of
Bass Brewery
The Bass Brewery () was founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England. The main brand was Bass Pale Ale, once the highest-selling beer in the UK. By 1877, Bass had become the largest brewery in the world, with ...
from 1988-2000,
Six Continents
Six Continents was a large British-based hotel and hospitality business which was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index.
History
The company was formed in June 2000 when the brewing business of Ba ...
from 2000-03, and
IHG Hotels & Resorts
InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Denham, Buckinghamshire, England. It is listed on the London Stock Exchange and is a constituent of the FT ...
since 2003. It operates hotels under the names Holiday Inn,
Holiday Inn Express
Holiday Inn Express is a mid-priced hotel chain within the InterContinental Hotels Group family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean tow ...
, Holiday Inn Club Vacations, and Holiday Inn Resorts. As of 2018, Holiday Inn operates more than 1,100 locations.
History
1950s–1970s
Kemmons Wilson
Charles Kemmons Wilson (January 5, 1913 – February 12, 2003) was an American hotelier. He is best known for founding the hotel chain Holiday Inn in the 1950s.
Personal life
He was born in Osceola, Arkansas, the only child of Kemmons and Ruby ...
, a resident of
Memphis, Tennessee
Memphis is a city in the U.S. state of Tennessee. It is the seat of Shelby County in the southwest part of the state; it is situated along the Mississippi River. With a population of 633,104 at the 2020 U.S. census, Memphis is the second-mos ...
, was inspired to build a motel after being disappointed by the poor quality of roadside accommodations during a family
road trip
A road trip, sometimes spelled roadtrip, is a long-distance journey on the road. Typically, road trips are long distances travelled by automobile.
History
First road trips by automobile
The world's first recorded long-distance road trip by t ...
to
Washington, D.C.
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
During construction, the name "Holiday Inn" was coined by Wilson's architect Eddie Bluestein as a joking reference to the 1942
musical film
Musical film is a film genre in which songs by the characters are interwoven into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters, but in some cases, they serve merely as breaks ...
''
Holiday Inn
Holiday Inn is an American chain of hotels based in Atlanta, Georgia. and a brand of IHG Hotels & Resorts. The chain was founded in 1952 by Kemmons Wilson, who opened the first location in Memphis, Tennessee that year. The chain was a division ...
''. Their first hotel/motel opened in August 1952 as "Holiday Inn Hotel Courts" at 4941 Summer Avenue in Memphis, then the main highway (U.S. Hwy. 64/70/79) to
Nashville. It was demolished in 1994.
Wilson partnered with Wallace E. Johnson to build additional
motel
A motel, also known as a motor hotel, motor inn or motor lodge, is a hotel designed for motorists, usually having each room entered directly from the parking area for motor vehicles rather than through a central lobby. Entering dictionaries ...
s on the roads entering Memphis. In 1953, three more Holiday Inns were built on
U.S. 51 South, Highway 51 North, and
U.S. 61.
By 1957 there were 30 Holiday Inns, and Wilson began marketing the chain as "Holiday Inn of America". There were 50 locations across the US by 1958, 100 by 1959, 500 by 1964, and 1000 in 1968.
In 1965, the chain launched Holidex, a centralized reservation system where a visitor to any Holiday Inn could obtain reservations, by
teleprinter
A teleprinter (teletypewriter, teletype or TTY) is an electromechanical device that can be used to send and receive typed messages through various communications channels, in both point-to-point and point-to-multipoint configurations. Initia ...
, for any other Holiday Inn location. Promoting itself as "your host from coast to coast", Holiday Inn added a call center after AT&T's introduction of 800
toll-free telephone number
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefi ...
service in 1967. Holiday Inn opened their first
campground
A campsite, also known as a campground or camping pitch, is a place used for camping, overnight stay in an outdoor area. In British English, a ''campsite'' is an area, usually divided into a number of pitches, where people can camp overnight u ...
, Trav-L-Park, in
Angola, Indiana
Angola is a city in Pleasant Township, Steuben County, Indiana, United States. The population was 8,612 at the 2010 census. The city is the county seat of Steuben County. Angola was founded by Thomas Gale and Cornelius Gilmore on June 28, 1838 ...
, in 1970.
Branded as "The Nation's Innkeeper", the chain put considerable financial pressure on traditional motels and hotels, setting the standard for competitors like
Ramada Inn
Ramada is a large American multinational hotel chain owned by Wyndham Hotels and Resorts. As of December 31, 2018, it operates 811 hotels with 114,614 rooms across 63 countries under the Ramada brand.
Name
The ''Ramada'' name derives from t ...
,
Quality Inn
Choice Hotels brands
Quality Inn is an American multinational chain of hotels based in Rockville, Maryland. It is a part of Choice Hotels International family of brands which has operations in more than 40 countries. Quality Inn is the foundin ...
,
Howard Johnson's
Howard Johnson's, or Howard Johnson by Wyndham, is an American hotel chain and former restaurant chain. Founded by Howard Deering Johnson in 1925 as a restaurant, it was the largest restaurant chain in the U.S. throughout the 1960s and 1970s, ...
, and
Best Western
Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. ...
. By June 1972, with over 1,400 Holiday Inns worldwide, Wilson was featured on the cover of ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine and the franchise's motto became "The World's Innkeeper".
In 1963, Holiday Inn signed a long-term deal with
Gulf Oil Corporation
Gulf Oil was a major global oil company in operation from 1901 to 1985. The eighth-largest American manufacturing company in 1941 and the ninth-largest in 1979, Gulf Oil was one of the so-called Seven Sisters oil companies. Prior to its merger ...
where it agreed to accept Gulf credit cards to charge food and lodging at all of its American and Canadian hotels, in return for Gulf building
service stations on many Holiday Inn properties, particularly near major U.S. and Interstate highways. The arrangement was copied by competing lodging chains and major oil companies during the mid-to-late 1960s, but fell out of favor following the
1973 oil crisis
The 1973 oil crisis or first oil crisis began in October 1973 when the members of the Organization of Arab Petroleum Exporting Countries (OAPEC), led by Saudi Arabia, proclaimed an oil embargo. The embargo was targeted at nations that had supp ...
. The Gulf/Holiday Inn arrangement ended around 1982.
In 1971, the company constructed the Holiday Inn University and Conference Center, a teaching hotel for training new employees, in
Olive Branch, Mississippi
Olive Branch is a city in DeSoto County, Mississippi, United States. As of the 2020 census, the population is 39,711. Olive Branch is part of the Memphis Metropolitan Statistical Area, a region that consists of three counties in southwest Te ...
. In 1973, the company built the
Olive Branch Airport
Olive Branch Airport is owned by the City of Olive Branch. It is a public use airport in De Soto County, Mississippi, United States. It is located three nautical miles (6 km) northeast of the central business district of Olive Branch, ...
north of the university as a home base for its corporate aircraft.
The company later branched into other enterprises, including Medi-Center nursing homes, Continental
Trailways
The Trailways Transportation System is an American network of approximately 70 independent bus companies that have entered into a brand licensing agreement. The company is headquartered in Fairfax, Virginia.
History
The predecessor to Trailwa ...
,
Delta Queen
The ''Delta Queen'' is an American sternwheel steamboat. She is known for cruising the major rivers that constitute the tributaries of the Mississippi River, particularly in the American South, although she began service in California on the ...
, and Show-Biz, Inc., a television production company that specialized in
syndicated country music
Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...
shows. Wilson also developed the Orange Lake Resort and Country Club near
Orlando
Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...
and a chain called Wilson World Hotels. The company sold
Trailways
The Trailways Transportation System is an American network of approximately 70 independent bus companies that have entered into a brand licensing agreement. The company is headquartered in Fairfax, Virginia.
History
The predecessor to Trailwa ...
in 1979. As of 2014, Wilson's family still operates hotels as part of the Kemmons Wilson Companies of Memphis.
The Great Sign
The "Great Sign" was the roadside sign used by Holiday Inn during its original era of expansion from the 1950s to 1970s. It was perhaps the company's most successful form of advertising. It was extremely large and eye-catching, but was expensive to construct and operate. The manufacturer of the sign was Balton & Sons Sign Company, and it was originally designed by sketch artists Gene Barber and Roland Alexander. Wilson wanted a prominent sign, desiring that it be at least 50 feet (15 m) high and visible in both directions. He also wanted a changeable marquee to welcome different groups. The original sign cost $13,000. It is said that the sign's colors were selected because they were favorites of Wilson's mother.
In 1982, following Wilson's departure, the Holiday Inn board of directors phased out the "Great Sign" in favor of a cheaper back-lit sign; Wilson considered it "the worst mistake they ever made". He loved the "Great Sign" so much that it was engraved on his tombstone, with the marquee reading "FOUNDER" and the arrow aimed at his name. The majority of the signs were scrapped but working examples are owned by the
American Sign Museum
The American Sign Museum in Cincinnati, Ohio, preserves, archives, and displays a collection of signs. The museum also displays the equipment utilized in the design and manufacture of signs. Tod Swormstedt began working on the museum in 1999. It o ...
in Cincinnati, Ohio and
The Henry Ford
The Henry Ford (also known as the Henry Ford Museum of American Innovation and Greenfield Village, and as the Edison Institute) is a history museum complex in the Detroit suburb of Dearborn, Michigan, Dearborn, Michigan, United States. The museum ...
Museum in Dearborn, Michigan, and with a private collector in Park Hills, Kentucky.
1980s–present
Although still a healthy company, changing business conditions and demographics saw Holiday Inn lose its market dominance in the 1980s. Holiday Inns, Inc. was renamed "Holiday Corporation" in 1985 to reflect the growth of the company's brands, including
Harrah's Entertainment
Harrah's Entertainment (later named Caesars Entertainment Corporation, previously The Promus Companies) was an American casino and hotel company founded in Reno, Nevada, and based in Paradise, Nevada, that operated over 50 properties and seven go ...
,
Embassy Suites Hotels
Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 31, 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Em ...
,
Crowne Plaza
Crowne Plaza is a British multinational chain of full service, upscale hotels headquartered in the United Kingdom. It caters to business travelers and the meetings and conventions market. It forms part of the InterContinental Hotels Group family ...
,
Homewood Suites
Homewood Suites by Hilton is an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of December 31, 2019, the chain consists of 505 hotels in 4 countries and territories with 57,545 rooms. 490 Homewood Sui ...
, and
Hampton Inn
Hampton by Hilton, formerly known (and still commonly referred to) as Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale ...
. In 1988, Holiday Corporation was purchased by UK-based Bass
PLC (then owners of the
Bass beer brand), followed by the remaining domestic Holiday Inn hotels in 1990, when founder Wilson sold his interest, after which the hotel group was known as Holiday Inn Worldwide. The remainder of Holiday Corporation (including the
Embassy Suites Hotels
Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 31, 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Em ...
,
Homewood Suites
Homewood Suites by Hilton is an American chain of all-suite residential-style hotels managed by the Hilton Worldwide. As of December 31, 2019, the chain consists of 505 hotels in 4 countries and territories with 57,545 rooms. 490 Homewood Sui ...
, and
Hampton Inn
Hampton by Hilton, formerly known (and still commonly referred to) as Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale ...
brands) was spun off to shareholders as
Promus Companies Incorporated. In 1990, Bass launched Holiday Inn Express, a complementary brand in the limited service segment.
In 1997, Bass created and launched a new hotel brand,
Staybridge Suites
Staybridge Suites is an all-suite, residential-style brand of hotels within the InterContinental Hotels Group. The hotels are primarily targeted toward extended-stay and corporate travelers. Over 220 Staybridge Suites hotels are in the United ...
by Holiday Inn, entering the North American upscale extended stay market. In March 1998, Bass acquired the
InterContinental
Intercontinental is an adjective to describe something which relates to more than one continent.
Intercontinental may also refer to:
* Intercontinental ballistic missile, a long-range guided ballistic missile
* InterContinental Hotels Group (IH ...
brand, expanding into the luxury hotel market. In 2000 Bass sold its brewing assets (and the rights to the Bass name) and changed its name to
Six Continents PLC
Six Continents was a large British-based hotel and hospitality business which was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index.
History
The company was formed in June 2000 when the brewing business of Bas ...
.
InterContinental Hotels Group
InterContinental Hotels Group (IHG), marketed as IHG Hotels & Resorts, is a British multinational hospitality company headquartered in Denham, Buckinghamshire, England. It is listed on the London Stock Exchange and is a constituent of the F ...
(IHG) was created in 2003 after Six Continents split into two daughter companies:
Mitchells & Butlers
Mitchells & Butlers plc (also referred to as "M&B") runs circa 1,784 managed pubs, bars and restaurants throughout the United Kingdom. The company's headquarters are in Birmingham, England. The company is listed on the London Stock Exchange an ...
PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn brand.
The brand name Holiday Inn is now owned by IHG, which in turn licenses the name to franchisees and third parties who operate hotels under management agreements.
In 1999, the hotel that changed into the
Nickelodeon Suites Resort Orlando
Nickelodeon (often shortened to Nick) is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. Its ...
in 2005, opened, called "Holiday Inn".
''
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported in 2002 that the company, led by Ravi Saligram, was producing a new 130-room "Next Generation" prototype hotel to rebuild the brand. It would include a bistro-like restaurant and an indoor pool. The first of these prototype hotels, the Holiday Inn Gwinnett Center, was built in
Duluth, Georgia
Duluth is a city in Gwinnett County, Georgia, Gwinnett County, Georgia (U.S. state), Georgia, United States. Located north of Interstate 85, it is approximately northeast of Atlanta.
As of the 2020 United States Census, 2020 census, Duluth had a ...
, in 2003.
In 2008,
Mitchells and Butlers
Mitchells & Butlers plc (also referred to as "M&B") runs circa 1,784 managed pubs, bars and restaurants throughout the United Kingdom. The company's headquarters are in Birmingham, England. The company is listed on the London Stock Exchange an ...
sold off 21 Holiday Inn hotels in exchange for 44 standalone pubs to
Whitbread
Whitbread plc is a multinational British hotel and restaurant company headquartered in Houghton Regis, England.
The business was founded as a brewery in 1742, and had become the largest brewery in the world by the 1780s.
Its largest division ...
.
On October 24, 2007, IHG announced a worldwide relaunch of the Holiday Inn brand, which spelled trouble for the remaining motels. The relaunch was "focused on delivering consistently best in class service and physical quality levels, including a redesigned welcome experience
ndsignature bedding and bathroom products". The first relaunched Holiday Inn opened in the U.S. in spring 2008. Currently there are more than 2,500 relaunched Holiday Inn brand hotels around the world, and the Holiday Inn global brand relaunch process was completed by the end of 2010. By then, the majority of the HI motels were removed from the chain, with a few exceptions. (In the 1980s and 1990s, HI hotels were built alongside the motel properties
.e. Baton Rouge, Louisianain order to provide more amenities and newer rooms.) When the relaunch occurred, these motels were either demolished or closed off, even if a full-service hotel was already on site. Today, fewer than 10 original Holiday Inn motels still operate, others having been replaced by newer Holiday Inn Express locations or having switched to other chains.
In September 2008, IHG announced the creation of a new timeshare brand, Holiday Inn Club Vacations, a strategic alliance with The Family of Orange Lake Resorts.
In August 2012, the chain celebrated its 60th anniversary.
Brands
* Holiday InnThis is the most recognizable tier of service. There are two distinct types: high-rise, full-service plaza hotels and low-rise, full-service hotels. The former also included many high-rises with round, central-core construction, instantly recognizable from the 1970s. Both offer a restaurant, pools at most locations, room service, an exercise room, and functional but comfortable rooms.
**Holiday Inn Hotel & SuitesThe properties offer all the amenities and services of a regular Holiday Inn but consist of rooms mixed with suites.
** Holiday Inn Resort (called Holiday Inn Sunspree Resort from 1991 to 2007)The properties also offer all the amenities and services of a full-service Holiday Inn; resorts are considered more of an advertising branding than a completely different brand. Most Holiday Inn Resorts are located in high-leisure-tourism markets.
* Holiday Inn SelectThese upper-range full-service hotels cater to business travelers, and are often located next to
international airport
An international airport is an airport with customs and border control facilities enabling passengers to travel between countries around the world. International airports are usually larger than domestic airports and they must feature longer ...
s. In 2006 it was announced that Holiday Inn Select hotels would be discontinued. Existing hotels may continue to operate under the Holiday Inn Select flag until their existing license expires, however many are converting to Crowne Plaza or regular Holiday Inn hotels, with no further marketing or advertising based around the "Select" moniker. Several Select hotels remained as of 2014.
** Holiday Inn Club VacationsThese are resorts aimed at families and are only based in the U.S. The accommodations are mostly villas and suites. Membership operates similar to a flexible
timeshare
A timeshare (sometimes called vacation ownership) is a property with a divided form of ownership or use rights. These properties are typically resort condominium units, in which multiple parties hold rights to use the property, and each owner ...
basis.
* Holiday Inn Garden CourtThe properties exist only in Europe and
South Africa
South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
and are designed to reflect the national culture.
*
Holiday Inn Express
Holiday Inn Express is a mid-priced hotel chain within the InterContinental Hotels Group family of brands. Originally founded as an "express" hotel, their focus is on offering limited services at a reasonable price. Standard amenities lean tow ...
These properties originally focused on
economy and limited service, very similar to competitors like
Comfort Inn/Comfort Suites,
Fairfield Inn & Suites by Marriott and
Hampton by Hilton
Hampton by Hilton, formerly known (and still commonly referred to) as Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale ...
, providing only continental breakfast and an exercise room. However newer Holiday Inn Express do feature most amenities from the higher-end Holiday Inn brand, such as a restaurant and bar, conference rooms, and even a full fitness center with a swimming pool. A major differentiation is location, with Express properties typically found in suburbs and along freeways, while the upmarket Holiday Inn has been placed in urban areas (including downtowns) and often near tourist attractions. Most Holiday Inn Express locations now offer a hot breakfast option.
Other properties
Although originally called "Holiday Inn Crowne Plaza", the
Crowne Plaza
Crowne Plaza is a British multinational chain of full service, upscale hotels headquartered in the United Kingdom. It caters to business travelers and the meetings and conventions market. It forms part of the InterContinental Hotels Group family ...
division was separated from Holiday Inn in 1994 to form a distinctive brand.
During the 1960s and 1970s, there were several Holiday Inn Jr. motels with just 44 to 48 guest rooms and limited amenities. The first such location opened in
Camden, Arkansas
Camden is a city in and the county seat of Ouachita County in the south-central part of the U.S. state of Arkansas. The city is located about 100 miles south of Little Rock. Situated on bluffs overlooking the Ouachita River, the city developed ...
in 1964. The last hotel to operate under the Holiday Inn Jr. name was in
Huntingdon, Pennsylvania
Huntingdon is a borough in (and the county seat of) Huntingdon County, Pennsylvania, Huntingdon County, Pennsylvania, United States. It is located along the Juniata River, approximately east of Altoona, Pennsylvania, Altoona and west of Harris ...
, which remained in operation until it burned down in 1979.
Trademark conflicts
For two decades a hotel called Holiday Inn located in
Niagara Falls, Ontario
Niagara Falls is a city in Ontario, Canada. It is on the western bank of the Niagara River in the Golden Horseshoe region of Southern Ontario, with a population of 88,071 at the 2016 census. It is part of the St. Catharines - Niagara Census M ...
prevented the Holiday Inn Corporation from operating one of its own hotels in that city since the name was already in use. The hotel used a logo similar to the old Holiday Inn logo from the 1970s. The Holiday Inn Corporation directory referred to the hotel as "not part of this Holiday Inn system". The hotel also owned the holidayinn.com domain, which forced the much larger corporation to use holiday-inn.com. In 2006, an agreement between IHG and the Niagara Falls, Ontario hotel owners was reached that allowed both the Hotel and Holidayinn.com to be incorporated into the IHG system.
During the 1960s and early 1970s, Holiday Inn hotels located in
Myrtle Beach, South Carolina
Myrtle Beach is a resort city on the east coast of the United States in Horry County, South Carolina. It is located in the center of a long and continuous stretch of beach known as "The Grand Strand" in the northeastern part of the state. Its y ...
were simply called "Holiday" because a local motel already had the "Holiday Inn" name. The Myrtle Beach motel started as Ocean Front Lodge in 1948 but changed the name to Holiday Inn in 1949 (three years before the founding of the chain), and put up a sign in 1955 with similar lettering to that of the chain, which registered its sign in 1954. The chain first franchised motels in the area in 1956. The Myrtle Beach hotel put up a sign resembling the "Great Sign" in 1968, and used "
®" with its name, though many of its items came from suppliers which assumed they were selling to the chain.
The Myrtle Beach hotel "began a
concurrent use proceeding in the Patent and Trademark Office" in 1970, which was suspended
[ when the name was contested before the (]Florence
Florence ( ; it, Firenze ) is a city in Central Italy and the capital city of the Tuscany region. It is the most populated city in Tuscany, with 383,083 inhabitants in 2016, and over 1,520,000 in its metropolitan area.Bilancio demografico an ...
division) in 1973.[ The court said the Myrtle Beach hotel had plenty of repeat business and was not negatively impacted by the chain's motels in the area. The 1973 injunction meant the Myrtle Beach hotel was granted the right to use the name but with a different style of lettering. The concurrent use proceeding resumed for the Myrtle Beach hotel, which continued to operate as "Holiday Inn", although it was required to use a distinctly different font. A 1976 ruling granted the Myrtle Beach Hotel the right to a service mark. A 1979 order denied a motion to modify the 1973 injunction, though it was believed the hotel had followed all restrictions. A 1981 decision by the 4th Circuit Court of Appeals upheld the 1979 action.]
See also
* List of chained-brand hotels
This is the list of chain-branded hotels around the world. This is a listing of some of the major hotel brands worldwide. The hotel groups may directly own the hotels, or operate them through a franchise or management agreement.
Table
See ...
* List of hotels
This is a list of hotel-related list articles.
By type
* List of casino hotels
* List of chained-brand hotels
* List of largest hotels
* List of tallest hotels
By country
*Hotels are indexed by country in alphabetical order and are mainly fiv ...
References
External links
*
Pictures of the Great Sign
{{Hotel chains
Hotel chains in the United States
Motels in the United States
Companies based in Atlanta
American companies established in 1952
Hotels established in 1952
1952 establishments in Tennessee
InterContinental Hotels Group brands
American brands
Companies based in Buckinghamshire
1988 mergers and acquisitions