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Henry Jamison "Jam" Handy (March 6, 1886 – November 13, 1983) was an American Olympic
breaststroke Breaststroke is a swimming style in which the swimmer is on their chest and the torso does not rotate. It is the most popular recreational style due to the swimmer's head being out of the water a large portion of the time, and that it can be s ...
swimmer, water polo player, and founder of the Jam Handy Organization (JHO), a producer of commercially sponsored motion pictures, slidefilms (later known as filmstrips), trade shows, industrial theater and multimedia training aids. Credited as the first person to imagine distance learning, Handy made his first film in 1910 and presided over a company that produced an estimated 7,000 motion pictures and perhaps as many as 100,000 slidefilms before it was dissolved in 1983.


Athletic activities

As a swimmer, Handy introduced a number of new swimming strokes to Americans, such as the
Australian crawl Australian Crawl (often called Aussie Crawl or The Crawl by fans) were an Australian rock band founded by James Reyne (lead vocals/piano/harmonica), Brad Robinson (rhythm guitar), Paul Williams (bass), Simon Binks (lead guitar) and David R ...
. He would often wake up early and devise new strokes to give him an edge over other swimmers. Swimming led to him getting a bronze in the
1904 Olympics The 1904 Summer Olympics (officially the Games of the III Olympiad and also known as St. Louis 1904) were an international multi-sport event held in St. Louis, Missouri, United States, from 29 August to 3 September 1904, as part of an extended s ...
at St. Louis, Missouri. Twenty years later he was part of the Illinois Athletic Club water polo team at the
1924 Olympics 1924 Olympics may refer to: *The 1924 Winter Olympics, which were held in Chamonix, France *The 1924 Summer Olympics The 1924 Summer Olympics (french: Jeux olympiques d'été de 1924), officially the Games of the VIII Olympiad (french: Jeux de ...
in Paris, France, again winning a bronze medal. With his participation, he established a new record for the longest period of time between first and last Olympic competitions. Handy swam almost every day until the last few months of his life. Handy appeared swimming in a commercial from 1978 asking for the public to support American athletes training for the 1980 Olympic games before the
boycott A boycott is an act of nonviolent, voluntary abstention from a product, person, organization, or country as an expression of protest. It is usually for moral, social, political, or environmental reasons. The purpose of a boycott is to inflict som ...
. At the time of his filming, he was the oldest living United States Olympic medalist. In 1965, Handy was inducted into the International Swimming Hall of Fame. In 1977, he was inducted into the USA Water Polo Hall of Fame.


Biography

Handy attended North Division High School (now Lincoln Park High School) in Chicago, and then the University of Michigan during the 1902–03 academic year. During that time he was working as a campus correspondent for the '' Chicago Tribune'' when on May 8 he wrote an article about a lecture in the Elocution 2 class given by Prof. Thomas C. Trueblood as a "course in lovemaking." Handy went on to describe how Trueblood had dropped to a bended knee in order to demonstrate how to make an effective marriage proposal.
John T. McCutcheon John Tinney McCutcheon (May 6, 1870 – June 10, 1949) was an American newspaper political cartoonist, war correspondent, combat artist, and author who won a Pulitzer Prize for his 1931 editorial cartoon, "A Wise Economist Asks a Question," an ...
, a '' Chicago Record Herald'' cartoonist, followed the next day with a cartoon about a "Professor Foxy Truesport" showing his class how to best make love. Neither Trueblood nor university President
James B. Angell James Burrill Angell (January 7, 1829 – April 1, 1916) was an American educator and diplomat. He is best known for being the longest-serving president of the University of Michigan, from 1871 to 1909. He represented the transition from sma ...
were amused. Ten days after the initial article was published, Handy was suspended for a year for "publishing false and injurious statements affecting the character of the work of one of the Professors." Handy was told he could re-apply one year later. Instead, Handy decided to apply to a different school, but he was unable to gain acceptance to other schools because of what had happened at the University of Michigan. Handy was accepted to the University of Pennsylvania but was told to leave after two weeks of classes. ''Tribune'' editor Medill McCormick tried to intervene on Handy's behalf, but Angell refused to change the suspension. At that point, McCormick offered Handy a job. Handy worked in a number of departments at the ''Tribune''. It was during his time working on the advertising staff that Handy observed that informing and building up salespeople's enthusiasm for the products they were selling helped to move more merchandise. He also began researching exactly what made people buy a particular product. Handy left the ''Tribune'' to do further work on corporate communications. He worked with John H. Patterson of National Cash Register, who had used slides to help train workers. With help from another associate, Handy began making and distributing films that showed consumers how to operate everyday products. After World War I broke out, Handy began making films to show how to operate military equipment. During this time the Jam Handy Organization was formed. Handy was married to Helen Hoag Rogers and had five children. One of his daughter Chaille's children is the printmaker Garner Tullis. Another of his daughter Chaille's children is the inventor Barclay J. Tullis.


Filmmaking

After World War I, the Jam Handy Organization was contracted as the Chicago-Detroit branch of Bray Productions, creating films for the auto industry, Bray's largest private client.
General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
selected Handy's organization to produce short training films as well as other training and promotional materials. One such film was 1940's ''Hired!'' – a training film for sales managers at
Chevrolet Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
dealerships. Many films produced by the Jam Handy Organization were collected by Prelinger Archives and may be seen and downloaded at the Internet Archive. '' Master Hands'', the legendary 1936 documentary sponsored film (or as was called a "capitalist realist drama"), was selected by the National Film Registry for preservation in 1999. Between 1936 and 1938, the Jam Handy Organization made a series of six animated fantasy sales films for Chevrolet featuring a gnome named Nicky Nome, which showed new Chevrolet automobiles saving the day from villains, often in retellings of classic tales such as Cinderella, the subject of two of those films, '' A Coach for Cinderella'' and '' A Ride for Cinderella''. The other films were ''Nicky Rides Again'', '' Peg-Leg Pedro'', '' The Princess and the Pauper'', and ''
One Bad Knight ''One Bad Knight'' was a 1938 theatrical advertisement for Chevrolet, produced by the Jam Handy Organization, featuring the gnome, Nicky Nome. Plot To the tune of "The Love Bug Will Bite You," a "love bug" sprays a pair of frogs, a pair of b ...
''. The Jam Handy Organization produced the first animated version of the new Christmas story '' Rudolph the Red-Nosed Reindeer'' (1948), sponsored by retailer Montgomery Ward and directed by Max Fleischer. Handy also produced films for other companies and for schools. He's estimated to have produced over 7,000 films for the armed services during World War II. Handy was noted for taking only a one-percent profit on the films, while he could have taken as much as seven percent. He was noted for never having a desk at work, instead using any available workspace. Handy's suits did not have pockets, as he thought they were a waste of time.


Degrees

Despite Handy's troubles with the University of Michigan, his son-in-law Max Mallon, granddaughter Susan Webb, and great-granddaughter Kathryn Tullis received degrees from the school. Handy would receive an honorary doctorate from Eastern Michigan University.


Death

Handy died on November 13, 1983 at the age of 97. He swam on a regular basis until just a few days before his death. The Jam Handy advertising and marketing firm was displaced by Campbell Ewald as their principal advertising agency. The loss of those funds was responsible, during the year of his death, for the demise of Handy's agency, which had been located on East Grand Blvd in Detroit.


Archival sources

Handy's personal papers and the surviving Jam Handy Organization records are housed at the Burton Historical Collection at the Detroit Public Library. His family and ancestry are featured in a historical collection held at the
William L. Clements Library The William L. Clements Library is a rare book and manuscript repository located on the University of Michigan's central campus in Ann Arbor, Michigan. Specializing in Americana and particularly North American history prior to the twentieth centu ...
at the University of Michigan. The Clements Library also published a book titled ''Annals and Memorials of the Handys and Their Kindred'' by Isaac W.K. Handy, edited by Mildred Handy Ritchie and Sarah Rozelle Handy Mallon (Ann Arbor, 1992). An hour-long interview with Jamison Handy conducted by WWJ-TV's Bob Leslie, at Internet Archive. Retrieved February 17, 2019. (published December 26, 1961) is available at Internet Archive.


See also

* List of Olympic medalists in swimming (men) * List of Olympic medalists in water polo (men) *
List of members of the International Swimming Hall of Fame The International Swimming Hall of Fame The International Swimming Hall of Fame and Museum (ISHOF) is a history museum and hall of fame, located at One Hall of Fame Drive, Fort Lauderdale, Florida, United States, operated by private interests a ...
* Industrial film * Prelinger Archives


References


External links

*
University of Michigan's March 1995 Michigan Today – A Jam Handy Production


* ttps://web.archive.org/web/20080124003235/http://www.detroit.lib.mi.us/burton/burton_index.htm Burton Historical Collection, Detroit Public Library
Jam Handy Collection (ARS.0027), Stanford Archive of Recorded Sound
* *
Production log of motion pictures produced by Jam Handy Organization
1936-1968 at Internet Archive * {{DEFAULTSORT:Handy, Jam 1886 births 1983 deaths Swimmers from Philadelphia Water polo players from Chicago Film producers from Pennsylvania American male breaststroke swimmers American male water polo players American documentary film producers Film distributors (people) Olympic bronze medalists for the United States in swimming Olympic medalists in water polo Olympic water polo players of the United States Swimmers at the 1904 Summer Olympics University of Michigan alumni Water polo players at the 1924 Summer Olympics Medalists at the 1904 Summer Olympics Film producers from Illinois Film producers from Michigan Bray Productions people Swimmers from Chicago Sportspeople from Philadelphia