Hidden Treasures was a short-lived breakfast cereal by

General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ...

. Introduced in 1993, alongside

Sprinkle Spangles Sprinkle Spangles was a short-lived breakfast cereal by General Mills. It was introduced in the mid 90s, alongside Hidden Treasures (cereal), Hidden Treasures. The cereal was of star-shaped pieces covered with multi-colored sprinkles. The comm ...

, the cereal consisted of sweetened corn squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were cherry,

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower *Orange (colour), from the color of an orange, occurs between red and yellow in the visible spectrum * ...

and

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus '' Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began perhaps 8,000 years a ...

. To emphasize the treasure hunt dynamic, some pieces had no icing filling and were hollow. Pieces with a seam very close to the edge had a grape filling, off-center seams had orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995.

Mascot

Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial, a

robot A robot is a machine—especially one programmable by a computer—capable of carrying out a complex series of actions automatically. A robot can be guided by an external control device, or the control may be embedded within. Robots may ...

named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.

References

General Mills cereals Discontinued products Products introduced in 1993 Products and services discontinued in 1995 {{food-product-stub

Mascot

See also

References