Hey is a
premium email service launched by
Basecamp
Mountaineering or alpinism, is a set of outdoor activities that involves ascending tall mountains. Mountaineering-related activities include traditional outdoor climbing, skiing, and traversing via ferratas. Indoor climbing, sport climbing, a ...
in June 2020. The service may be accessed through the Hey website and through apps for macOS, Windows, Linux, Android and iOS.
Due to the service's
vertical integration
In microeconomics, management and international political economy, vertical integration is a term that describes the arrangement in which the supply chain of a company is integrated and owned by that company. Usually each member of the suppl ...
, a Hey
mailbox cannot be incorporated into other email services or stand-alone
email client
An email client, email reader or, more formally, message user agent (MUA) or mail user agent is a computer program used to access and manage a user's email.
A web application which provides message management, composition, and reception functio ...
s.
Around the time of Hey's launch, a stand-off between Basecamp and
Apple Inc.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...
over Apple's policy on
in-app purchases
Microtransactions, often abbreviated as mtx, are a business model where users can purchase virtual goods with micropayments. Microtransactions are often used in free-to-play games to provide a revenue source for the developers. While microtransact ...
in apps hosted by its
App Store
An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the c ...
was the cause of significant media attention upon Apple's policies.
Features
*An email from a new sender requires the user to confirm whether they wish to receive emails from that sender, and if not then emails from that sender are never shown again
*Blocks
tracking pixel
Spy pixels or tracker pixels are hyperlinks to remote image files in HTML email messages that have the effect of spying on the person reading the email if the image is downloaded. They are commonly embedded in the HTML of an email as small, imperce ...
s (called a spy tracker in the apps) and informs the user if an email includes tracking
*A single place showing all attachments that have been received, regardless of sender
See also
*
Mailbox provider
A mailbox provider, mail service provider or, somewhat improperly, email service provider is a provider of email hosting. It implements email servers to send, receive, accept, and store email for other organizations or end users, on their behalf ...
References
External links
*
Webmail
Email clients
Proprietary cross-platform software
Internet properties established in 2020
Computer-related introductions in 2020
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