Herbert Leupin (20 December 1916, in
Beinwil am See – 21 September 1999, in
Basel) was a
Swiss
Swiss may refer to:
* the adjectival form of Switzerland
* Swiss people
Places
* Swiss, Missouri
* Swiss, North Carolina
*Swiss, West Virginia
* Swiss, Wisconsin
Other uses
*Swiss-system tournament, in various games and sports
*Swiss Internation ...
graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
known primarily for his
poster art
A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. ...
.
Life and work
From 1931 until 1934, Leupin attended the
Kunstgewerbeschule in Basel. From 1951 until 1964, he worked as an advertising consultant for the German cigarette manufacturer
Reemtsma. During this time he also created the
Milka cow image.
Leupin made his name in the 1940s through his use of the
magic realism style of images for advertising consumer goods.
References
External links
Collection Herbert Leupin
{{DEFAULTSORT:Leupin, Herbert
1916 births
1999 deaths
Swiss graphic designers