Hawkfish is a US political

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and

technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...

-based agency headquartered in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

founded by

Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman, politician, philanthropist, and author. He is the majority owner, co-founder and CEO of Bloomberg L.P. He was Mayor of New York City from 2002 to 2013, and was a ca ...

. The firm was founded in the spring of 2019 to support "Democratic candidates, good causes, and common sense solutions."

History

In December 2019, after the Bloomberg campaign for the 2020 presidential Democratic nominee was established,

CNBC CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk sho ...

was the first to report on Hawkfish's existence. According to the Bloomberg campaign, Hawkfish was also founded prior to Bloomberg's decision to run, although an exact date was not specified. The firm states it has worked on the 2019 state elections in

Virginia Virginia, officially the Commonwealth of Virginia, is a state in the Mid-Atlantic and Southeastern regions of the United States, between the Atlantic Coast and the Appalachian Mountains. The geography and climate of the Commonwealth ar ...

and

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, in addition to the Bloomberg campaign.

Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...

fillings show Bloomberg invested at least $25.7 million in the firm, out of the over $409 million he spent on his own campaign. During the primaries, the firm was responsible for the unorthodox media strategies of Bloomberg's campaign that garnered

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attention by promoting

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s, and

parodies A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...

of Bloomberg using

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direct messages. Following Bloomberg's withdrawal from the

2020 Democratic Party presidential primaries Presidential primaries and caucuses were organized by the Democratic Party to select the 3,979 pledged delegates to the 2020 Democratic National Convention held on August 17–20 to determine the party's nominee for president in the 2020 Unit ...

, the ''

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

'' reported Bloomberg would continue to fund the company while campaign operations were suspended in the proceeding weeks. Bloomberg's support of Hawkfish is in addition to the formation of his as yet unnamed independent expenditure campaign which will support the Democratic candidate in the

2020 US presidential election The 2020 United States presidential election was the 59th quadrennial presidential election, held on Tuesday, November 3, 2020. The Democratic ticket of former vice president Joe Biden and the junior U.S. senator from California Kamala H ...

. In 2021, Hawkfish announced it was closing down.

References

{{reflist Michael Bloomberg 2020 United States Democratic presidential primaries Digital marketing companies of the United States Internet activism