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HauteLook is a member-only shopping website offering flash-sales and limited-time sale events featuring women's and men's fashion, jewelry and accessories, beauty products, kid's clothing and toys, and home décor. HauteLook offers discounts of 50 to 75 percent off retail prices with new sale events every morning. Launched in 2007, HauteLook is owned and operated by
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
.


History

HauteLook was launched in December 2007 in
Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
by Adam Bernhard, a serial entrepreneur and former senior vice president at Joie clothing. Bernhard initially started the site as liquid8usa.com while he was working at Joie and noticed a market for off-price goods that were either in excess or leftover merchandise. In 2007, he renamed the website and launched HauteLook in Los Angeles with four employees. HauteLook was purchased by
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
in March 2011 for $180 million in
stock In finance, stock (also capital stock) consists of all the shares by which ownership of a corporation or company is divided.Longman Business English Dictionary: "stock - ''especially AmE'' one of the shares into which ownership of a company ...
. This marks the first time that a traditional retailer has acquired a company specializing in online private sales. In October 2013, Bernhard stepped down as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
of the company. He remains as an advisor to HauteLook and President Terry Boyle continues to lead the business, though no other CEO will be chosen. In May 2014, HauteLook launched nordstromrack.com, an e-commerce site and mobile app, built on a shared platform that gives customers access to shop Nordstrom Rack merchandise alongside HauteLook flash sale events with Hautelook having more luxury retail items than Nordstrom Rack. In August of 2018, hackers stole data relating to over 28.5 million accounts and placed it for sale on the dark web. This security breach included email addresses,
bcrypt bcrypt is a password-hashing function designed by Niels Provos and David Mazières, based on the Blowfish cipher and presented at USENIX in 1999. Besides incorporating a salt to protect against rainbow table attacks, bcrypt is an adaptive fu ...
hashed passwords, and names. The security breach was uncovered in February of 2019.


See also

*
Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...
* flash-sales *
List of data breaches This is a list of data breaches, using data compiled from various sources, including press reports, government news releases, and mainstream news articles. The list includes those involving the theft or compromise of 30,000 or more records, al ...


References


External links

* {{Nordstrom Online retailers of the United States American companies established in 2007 Retail companies established in 2007 Internet properties established in 2007 2011 mergers and acquisitions