![Deux exemplaires de la collection de livres Hall of Femmes](https://upload.wikimedia.org/wikipedia/commons/f/fd/Deux_exemplaires_de_la_collection_de_livres_Hall_of_Femmes.jpg)
Hall of Femmes is a project, based in
Sweden
Sweden, formally the Kingdom of Sweden,The United Nations Group of Experts on Geographical Names states that the country's formal name is the Kingdom of SwedenUNGEGN World Geographical Names, Sweden./ref> is a Nordic country located on ...
, aiming to highlight the work of women in
art direction
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
It is the charge of a sole art director to supervise and unify the visi ...
and
design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
. The designers Samira Bouabana and Angela Tillman Sperandio founded the project in 2009 with the intention to revise design history by paying tribute to the women who made contributions to the field without due recognition. The Hall of Femmes book series where eight female pioneers in
graphic design
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...
are portrayed. The project also includes
seminars
A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some parti ...
,
screenings, talks,
exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition ...
s and
podcast
A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
s.
Hall of Femmes also seeks to inspire to a more equal industry and contribute to the future of the design scene. The business is widely established both in Sweden and internationally, and has been mentioned in notable magazines like
the New York Times Magazine
''The New York Times Magazine'' is an American Sunday magazine Supplement (publishing), supplement included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted man ...
as well as
Creative Review
''Creative Review'' is a bimonthly print magazine and website. The magazine focuses on commercial creativity, covering design, advertising, photography, branding, digital products, film, and gaming. The magazine is published bimonthly in print and ...
and
Vanity Fair.
In May 2013 Hall of Femmes organized Design Talks, a two-day conference at the Museum of Modern Art in Stockholm, where top names in the world of design, fashion, art, communication and architecture were invited to talk. Amongst the international speakers were
Ruth Ansel
Ruth Ansel is an American graphic designer. She became a co-art director of ''Harper's Bazaar'' in the 1960s alongside Bea Feitler.2010. "Creative Review: ART DIRECTION: Ruth Ansel." ''Creative Review (England)'', May 01. ''NewsBank'', EBSCO''host' ...
,
Barbara Kruger
Barbara Kruger (born January 26, 1945) is an American conceptual artist and collagist associated with the Pictures Generation. She is most known for her collage style that consists of black-and-white photographs, overlaid with declarative captio ...
,
Penny Martin
Penny Martin is an editor, writer, and curator. As of 2009 she is the editor-in-chief of the women’s magazine ''The Gentlewoman''.
Early life and education
Penny Martin grew up in St Andrews and was educated at Madras College. Her interest in ...
,
Janet Froelich
Janet Froelich (born 1946, New York, NY) is an American graphic designer and creative director.
Biography
Janet Froelich received her undergraduate degree from Cooper Union and an MFA from Yale University. She was a designer of ''Heresies'', ...
and
Cindy Gallop
Lucinda Lee Gallop (born 1 February 1960) is an English advertising consultant, founder and former chair of the US branch of advertising firm Bartle Bogle Hegarty, and founder of the IfWeRanTheWorld and MakeLoveNotPorn companies. According to t ...
.
In 2013, Hall of Femmes received the Bengt Hanser Award, presented by the Swedish Association of Communication Agencies.
List of Hall of Femmes books
*
Barbara Stauffacher Solomon
Barbara "Bobbie" Stauffacher Solomon (born 1928) is an American landscape architect and graphic designer. She is well known for the large scale interior Supergraphics that were highly influential in the 1960s and 70s and exterior signage at Sea ...
, ''I broke all the rules.''
*
Janet Froelich
Janet Froelich (born 1946, New York, NY) is an American graphic designer and creative director.
Biography
Janet Froelich received her undergraduate degree from Cooper Union and an MFA from Yale University. She was a designer of ''Heresies'', ...
, ''I love the hunt for the story, the thread of the narrative.''
*
Lella Vignelli
Lella Vignelli (August 13, 1934December 22, 2016) was an Italian architect, designer, and entrepreneur. She had "a lifelong collaborative working relationship" with her husband and business partner, Massimo Vignelli, with whom she founded the de ...
, ''My ideas are always clear.''
*
Tomoko Miho
Tomoko Miho (September 2, 1931 - February 10, 2012) was a Japanese-American graphic designer and recipient of the 1993 List of AIGA medalists, AIGA Medal. She is known for her understanding of the relationship between space and object.
Biography ...
, ''Good design is about finding solutions.''
*
Paula Scher
Paula Scher (born October 6, 1948, Washington, D.C.) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.Scher, Paula." (n.d.): Oxford University ...
, ''Style changes, technology changes, but people never change.''
*
Lillian Bassman
Lillian Bassman (June 15, 1917 – February 13, 2012) was an American photographer and painter.
Early life and background
Her parents were Jewish intellectuals who emigrated to the United States from Ukraine (then in Russia) in 1905 and settled i ...
, ''I've never not worked. I'm 93 years old and I've been working since I was 15.''
*
Carin Goldberg
Carin Goldberg (June 12, 1953 – January 19, 2023) was an American graphic designer, publication designer and brand consultant. She was known for her cover designs for record albums and books, with her work appearing in and on the covers of the ...
, ''Think. Look. Listen. Ask question. Have fun. Assume nothing.''
*
Ruth Ansel
Ruth Ansel is an American graphic designer. She became a co-art director of ''Harper's Bazaar'' in the 1960s alongside Bea Feitler.2010. "Creative Review: ART DIRECTION: Ruth Ansel." ''Creative Review (England)'', May 01. ''NewsBank'', EBSCO''host' ...
, ''Magpie aesthetic*, shameless borrower, intuitive, and deceptively simple.''
References
External links
The Official Hall of Femmes Website
Women in Sweden
Cultural organizations based in Sweden
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