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Hal Halpin (born September 1, 1969) is an American computer game executive and entrepreneur, and is the president and founder of the
Entertainment Consumers Association Entertainment Consumers Association (ECA) is a United States-based non-partisan, non-government, non-profit organization dedicated to the interests of individuals who play computer and video games in the United States and Canada. History Hal H ...
(ECA).


Background

Halpin is perhaps best known as the founder of the US
video game industry The video game industry encompasses the development, marketing, and monetization of video games. The industry encompasses dozens of job disciplines and thousands of jobs worldwide. The video game industry has grown from niches to mainstrea ...
's retail trade association,
Interactive Entertainment Merchants Association The Interactive Entertainment Merchants Association (IEMA) was a United States-based non-profit organization dedicated to serving the business interests of leading retailers that sell Interactive entertainment software (including video games, multi ...
(IEMA) which merged with
Video Software Dealers Association The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $32 billion home entertainment industry. The Mission of EMA is to promote, to protect, and to p ...
(VSDA) to form
Entertainment Merchants Association The Entertainment Merchants Association (EMA) is the not-for-profit international trade association dedicated to advancing the interests of the $32 billion home entertainment industry. The Mission of EMA is to promote, to protect, and to ...
(EMA) in 2006. He is currently the president of the Crest Group, a consulting company serving the video game industry. Crest Group is the association management company that previously managed IEMA and now manages the Entertainment Consumers Association (ECA). He is also a Contributing/Guest Editor for
1UP.com ''1Up.com'' was an American entertainment website that focused on video games. Launched in 2003, ''1Up.com'' provided its own original features, news stories, game reviews, and video interviews, and also featured comprehensive PC-focused conten ...
, BitMob,
Electronic Gaming Monthly ''Electronic Gaming Monthly'' (often abbreviated to ''EGM'') is a monthly American video game magazine. It offers video game news, coverage of industry events, interviews with gaming figures, editorial content and product reviews. History The m ...
(EGM), Game Informer Magazine,
GameDaily GameDaily (GD) was a video game journalism website based in the United States. It was launched in 1995 by entrepreneur Mark Friedler under the name Gigex and focused on free game demo downloads. The site changed its business model from a flat fee ...
, GameTheory,
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
, iMedia Connection, IndustryGamers, and The Escapist.


Career

The Entertainment Consumers Association was launched in response to the need for
consumer rights Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent business ...
advocacy following a string of anti-games and anti-gamer legislation which would have criminalized the sale of certain video games if not for the efforts of trade groups in opposition. The industry itself was well represented by the
International Game Developers Association The International Game Developers Association (IGDA) is a nonprofit professional association whose stated mission is to "support and empower game developers around the world in achieving fulfilling and sustainable careers." The IGDA is incorpo ...
(IGDA), the
Entertainment Software Association The Entertainment Software Association (ESA) is the trade association of the video game industry in the United States. It was formed in April 1994 as the Interactive Digital Software Association (IDSA) and renamed on July 21, 2003. It is based in ...
(ESA), and the Entertainment Merchants Association (EMA), but those that purchase and play games went completely unrepresented until the launch of the ECA. Notable ECA publications include
GamePolitics GamePolitics.com was a blog which covered the politics of computer and video games. GamePolitics was launched by freelance journalist Dennis McCauley in March 2005. At the time, McCauley was the video game columnist for ''The Philadelphia Inqui ...

GameCulture
an
ECA Today
While running the IEMA, Halpin was involved in a number of historically important changes including the Hot Coffee scandal, retailers carding for mature-rated games, and the standardization of PC games packaging and related platform identification marks. During that time he also became a favourite target of noted anti-games activist and attorney, Jack Thompson. The two opponents were scheduled to debate publicly at the 2007 Penny Arcade Expo, but the debate was cancelled and replaced in the schedule with keynote speaker, Wil Wheaton. Prior to Crest, ECA, and IEMA, Halpin was the founder and president of Cyberactive Media Group, a business-to-business publishing company. There he was publisher of Interactive Entertainment Magazine(formerly known as GameWeek Magazine and Video Game Advisor), which was the leading trade publication serving the sector. He also previously founded and was the publisher of GameDaily, the category's primary daily news outlet. Although he claims credit for coining the phrase "
interactive entertainment Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various ...
," this claim is certainly untrue. Halpin previously founded and was the publisher of
GameDaily GameDaily (GD) was a video game journalism website based in the United States. It was launched in 1995 by entrepreneur Mark Friedler under the name Gigex and focused on free game demo downloads. The site changed its business model from a flat fee ...
, the category's primary daily news outlet and career site and job board
GameJobs.com
which remains a staple HR tool serving the trade. Halpin also re-published David Sheff's '' Game Over'', a book on the history of the video game industry considered by many to be the "Bible" of the video game business and re-launched the industry's first charitable organization, Games for Good.


Representation

While acting as president of the IEMA, Halpin was frequently called upon to represent the sector in mass-media outlets, speaking at conventions and trade shows, and in representing the medium to federal and state government representatives. His role became more public as president of the ECA while advocating consumer rights issues such as Net Neutrality and Universal Broadband, Fair Use and DMCA, ACTA negotiations transparency and Taxation on video games and other digital products. On March 25, 2009, speaking at the FTC workshop on Digital Rights, he recommended in testimony that the presence of embedded Digital Rights Management (DRM) technology be disclosed to customers prior to the sale/license of the software and that End User License Agreements (EULA) – also known as
software license agreement An end-user license agreement or EULA () is a legal contract between a software supplier and a customer or end-user, generally made available to the customer via a retailer acting as an intermediary. A EULA specifies in detail the rights and restr ...
s – be standardized for packaged goods software. Halpin and ECA also represented the position of game consumers via an
amicus brief An ''amicus curiae'' (; ) is an individual or organization who is not a party to a legal case, but who is permitted to assist a court by offering information, expertise, or insight that has a bearing on the issues in the case. The decision on ...
and
online petition An online petition (or Internet petition, or e-petition) is a form of petition which is signed online, usually through a form on a website. Visitors to the online petition sign the petition by adding their details such as name and email address. T ...
regarding the U.S. Supreme Court case, Schwarzenegger v. EMA, known as the violent video games case.


Controversy

On December 2, 2009, controversy arose regarding the ECA's membership cancellation policy, in which the association's membership terms and conditions were changed without notifying ECA users. The change was made due to an exploit in a partner's coupon codes. The cancellation policy change temporarily required that members mail a physical letter requesting cancellation while the association upgraded their systems. There were also complaints about the change in the terms and conditions being made without notifying the membership, which struck some members as ironic given the ECA's stance regarding End User License Agreements. The three-week ordeal ended on December 24, 2009, once the promised new modules went public giving members online account termination and an online auto-renewal opt-out functionality similar to Xbox Live and ECA's listing with the CT
Better Business Bureau Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, consisting of 97 independently incorporated local BBB organizations in the Unite ...
was raised to an A−.


Media appearances

Halpin's brother, Spencer, created a feature-length documentary about
video game violence Since their inception in the 1970s, video games have often been criticized by some for violent content. Politicians, parents, and other activists have claimed that violence in video games can be tied to violent behavior, particularly in children, ...
, Spencer Halpin's Moral Kombat, in which Halpin is interviewed. He also appeared in
Playing Columbine ''Playing Columbine'' is a 2008 American documentary film produced and edited by American independent filmmaker Danny Ledonne. The film follows the video game '' Super Columbine Massacre RPG!'' in which players experience the Columbine High Scho ...
, a documentary about the controversial videogame,
Super Columbine Massacre RPG! ''Super Columbine Massacre RPG!'' is a role-playing video game created by Danny Ledonne and released in April 2005. The game recreates the 1999 Columbine High School shootings near Littleton, Colorado. Players assume the roles of gunmen Eric H ...
. Halpin is a vocal consumer advocate, providing reaction quotes and interviews for news media on topically-important issues and making himself available for national news journalists.Alex Pham (September 9, 2010
“Video game industry gears up for battle against California law” LA Times.
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References


External links


Hal Halpin Official Site

Entertainment Consumers Association

GameCulture.com

GameJobs.com

GamePolitics.com
{{DEFAULTSORT:Halpin, Hal American entertainment industry businesspeople 1969 births Living people People from Fairfield County, Connecticut People from Wilton, Connecticut Video game businesspeople