Google Marketing Platform is an

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

and

analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns toward effective decision-making. It ...

platform developed by

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

and launched on July 24, 2018. It unifies

DoubleClick DoubleClick Inc. was an advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to adv ...

's advertising services (acquired in March 2008) and

's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on

Internet The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...

Google Ads Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...

(launched in 2000) and

Google Ad Manager Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary, ''DoubleClick for Publishers'' (''DFP''; formerly known as ''DART for Publish ...

(launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to

's previous offers causes a lot of confusion for people looking to buy ads via

Services

Google Marketing Platform includes the following services: * Display & Video 360 (

demand-side platform A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within th ...

) * Search Ads 360 (

search advertising In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other pu ...

) *

Campaign Manager 360 Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme *Bli ...

( ad management and measurement) *

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As o ...

(web analytics) * Google Tag Manager (

tag management * Tag management a posteriori Tags can be gardened down-hill (after they have entered the data set) by * Renaming tags (e.g. typos) * Deleting tags * Moving tags to correct facets (e.g. an organization name) * Merging tags (e.g. single and p ...

) *

Google Optimize Google Optimize, (GO) formerly called ''Google Website Optimizer'', is a freemium web analytics and testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion r ...

(web analytics) * Looker Studio, formerly Google Data Studio (web analytics) * Google Surveys (

market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...

)

References

External links

* {{Google Ads navbox Marketing Platform Digital marketing Web analytics