Go Records (usually badged as Go!! Records) was a small independent

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

-based recording label which ran from 1964 to 1968. Its releases were manufactured and distributed by the Melbourne-based recording and electronics company Astor. The Go!! label was established by the producers of the similarly named ''

The Go!! Show ''The Go!! Show'' (also known simply as ''Go!!'') was an Australian popular music television series which aired on ATV-0, Melbourne, from August 1964 to August 1967. It was produced by DYT Productions at the ATV-0 studios in Nunawading, Victor ...

'', Horrie Dargie, Arthur Young and Johnny Tillbrook (known as 'DYT Productions'). The label was noted for its

cross-promotion Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her televi ...

of singers with the television show. The label produced 54 singles but with only limited commercial success. Bands awarded contracts included ''The Cherokees'', ''

The Deakins The Deakins were an Australian rock group which formed in 1963. This was the era of the local version of beat music; which included 1960s garage rock, proto-punk and pop. Their initial line-up included Jeff W Donoghue on bass guitar, Ian Kin ...

'',

MPD Ltd MPD Ltd or M. P. D. Limited were an Australian pop music band formed in 1965 by core members Mike Brady on lead vocals and guitar, Pete Watson on bass guitar and lead vocals, and Danny Finley on drums. They used their first initials to provid ...

, ''Tony & The Shantels'' (from

Shepparton, Victoria Shepparton () ( Yortayorta: ''Kanny-goopna'') is a city located on the floodplain of the Goulburn River in northern Victoria, Australia, approximately north-northeast of Melbourne. As of the 2021 census, the estimated population of Shepparton, ...

), ''The Chosen Few'' (

South Australia South Australia (commonly abbreviated as SA) is a state in the southern central part of Australia. It covers some of the most arid parts of the country. With a total land area of , it is the fourth-largest of Australia's states and territories ...

), and ''The Clique'' (

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

). One band, ''The Rondells'', included several members who went on to form the rhythm section of '' Daddy Cool''. Another group, '' The Strangers'' provided backing for the solo singers who appeared on The Go!! Show as well as performing their own material which was released on the Go!! label. Lead guitarist

John Farrar John Clifford Farrar ( ; born 8 November 1946) is an Australian music producer, songwriter, arranger, singer, and guitarist. As a musician, Farrar is a former member of several rock and roll groups including The Mustangs (1963–64), The Stra ...

went on to produce and write songs for

Olivia Newton-John Dame Olivia Newton-John (26 September 1948 – 8 August 2022) was a British-Australian singer, actress and activist. She was a four-time Grammy Award winner whose music career included 15 top-ten singles, including 5 number-one singles on the ...

, most notably for the films '' Xanadu'' and '' Grease''.

References

External links

*http://www.milesago.com/industry/go-label.htm {{Authority control Australian independent record labels Record labels based in Melbourne

See also

References

External links