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Cross-promotion
Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or product, in a way that benefits both. For example, a mobile phone network may work together with a popular music artist and package some of their songs as exclusive ringtones; promoting these ringtones can benefit both the network and the artist.''Contemporary Marketing'', By David L. Kurtz, H. F. MacKenzie, Kim Snow. p521 Some major corporations—Burger King, for example—have a long history of cross-promotion with a range of partners (see Burger King advertising). The Disney Channel has also made extensive use of cross-promotion. Movie tie-ins are good examples of cross-promotion. On occasion, badl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product. An early instance of co-branding occurred in 1956 when Renault had Jacques Arpels of jewelers Van Cleef and Arpels turn the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viacom (2005–present)
Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Paramount Global and TV18 in India ** Viacom18 Studios, the film subsidiary of Viacom18 See also * CBS (other) * Paramount (other) * Paramount Global Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ..., an American media conglomerate known as ViacomCBS until 2022 {{Disambiguation Paramount Global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Daily Express
The ''Daily Express'' is a national daily United Kingdom middle-market newspaper printed in tabloid format. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet in 1900 by Sir Arthur Pearson. Its sister paper, the ''Sunday Express'', was launched in 1918. In June 2022, it had an average daily circulation of 201,608. The paper rose to become the largest circulation newspaper in the world under Lord Beaverbrook, going from 2 million in the 1930s to 4 million in the 1940s. It was acquired by Richard Desmond's company Northern & Shell in 2000. Hugh Whittow was the editor from February 2011 until he retired in March 2018. In February 2018 Trinity Mirror acquired the ''Daily Express'', and other publishing assets of Northern & Shell, in a deal worth £126.7 million. To coincide with the purchase the Trinity Mirror group changed the name of the company to ''Reach''. Hugh Whittow resigned as editor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Northern & Shell
Northern & Shell (holding company name Northern and Shell Network Ltd) is a British publishing group, founded in December 1974 and owned since then by Richard Desmond. Formerly a publisher of pornographic magazines including ''Penthouse'' and ''Asian Babes'', it published the '' Daily Express'', '' Sunday Express'', '' Daily Star'' and ''Daily Star Sunday'', and the magazines '' OK!'', ''New!'' and ''Star'' until these were sold to Trinity Mirror in February 2018. Northern & Shell also owned three entertainment television channels: Channel 5, 5* and 5USA until 2015. It owned Portland TV, which operates pornographic TV channels including Television X and Red Hot TV; the company sold Portland in April 2016. Northern & Shell has operated The Health Lottery in the UK since it launched in 2011. History Desmond founded Northern & Shell in 1974 and launched a magazine called ''International Musician and Recording World''. In 1983, Northern & Shell obtained the licence to publish ''P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel 5 (UK TV Channel)
Channel 5 is a British free-to-air public service broadcasting in the United Kingdom, public broadcast television channel launched in 1997. It is the fifth national terrestrial channel in the United Kingdom and is owned by Channel 5 Broadcasting Limited, a wholly-owned subsidiary of American media conglomerate Paramount Global, which is grouped under Paramount Networks UK & Australia division. During ownership by the RTL Group, it was branded as Five between 16 September 2002 and 13 February 2011. Richard Desmond purchased the channel from RTL on 23 July 2010, announcing plans to invest more money in programming and return to the name Channel 5 with immediate effect, and it was relaunched on 14 February 2011. On 1 May 2014 the channel was acquired by Viacom (2005–2019), Viacom (now Paramount Global) for £450 million (US$759 million). Channel 5 is a general entertainment channel that shows both internally commissioned programmes such as ''Amanda Owen, Our Yorkshire Far ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Desmond
Richard Clive Desmond (born 8 December 1951) is a British publisher, businessman and former pornographer. According to the 2021 ''Sunday Times Rich List'', Desmond was the 107th richest person in the United Kingdom. He is the founder of Northern & Shell, a publisher known for running The Health Lottery and for having owned a variety of pornographic titles and of celebrity magazines (including '' OK!'' and ''New!''), Britain's Channel 5, pornographic television network Portland, and Express Newspapers. In 2020, Desmond was involved in controversy after pressuring the Secretary of State for Housing, Communities and Local Government Robert Jenrick to overrule the Planning Inspectorate and approve a housing development for Desmond's company. The timing of the decision saved the company £40 million but was later overturned. Early life Desmond was born in Hampstead, London, into a Jewish family, the youngest of three children, and was raised in Edgware, in north west London. Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Sky Broadcasting
Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of Sky Group and from 2018 onwards, part of Comcast. It is the UK's largest pay-TV broadcaster with 12.7 million customers as of the end of 2019 for its digital satellite TV platform. Sky's flagship products are Sky Q and the internet-based Sky Glass, and its flagship channels are Sky Showcase, Sky Sports and Sky Atlantic. Formed as British Sky Broadcasting (BSkyB) in November 1990 through the merger of Sky Television and British Satellite Broadcasting, it grew into a major media company by the end of the decade, notably owning all the television broadcasting rights for the Premier League and almost all the domestic rights of Hollywood films. Following BSkyB's acquisition of Sky Italia and a majority interest in Sky Deutschland in 2014, it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper ''The Sunday Times'' (founded in 1821) are published by Times Newspapers, since 1981 a subsidiary of News UK, in turn wholly owned by News Corp. ''The Times'' and ''The Sunday Times'', which do not share editorial staff, were founded independently and have only had common ownership since 1966. In general, the political position of ''The Times'' is considered to be centre-right. ''The Times'' is the first newspaper to have borne that name, lending it to numerous other papers around the world, such as ''The Times of India'', ''The New York Times'', and more recently, digital-first publications such as TheTimesBlog.com (Since 2017). In countries where these other titles are popular, the newspaper is often referred to as , or as , although the newspaper is of nationa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Sun (United Kingdom)
''The Sun'' is a British Tabloid (newspaper format), tabloid newspaper, published by the News UK#News Group Newspapers Ltd, News Group Newspapers division of News UK, itself a wholly owned subsidiary of Rupert Murdoch's News Corp. It was founded as a broadsheet in 1964 as a successor to the ''Daily Herald (UK newspaper), Daily Herald'', and became a tabloid in 1969 after it was purchased by its current owner. ''The Sun'' had the List of newspapers in the United Kingdom by circulation, largest daily newspaper circulation in the United Kingdom, but was overtaken by Free newspaper, freesheet rival ''Metro (British newspaper), Metro'' in March 2018. The paper became a seven-day operation when ''The Sun on Sunday'' was launched in February 2012 to replace the closed ''News of the World'', employing some of its former journalists. The average circulation for ''The Sun on Sunday'' in September 2019 was 1,052,465. In February 2020, it had an average daily circulation of 1.2 million. ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
News Corporation (1980–2013)
News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in New York City. Prior to its split in 2013, it was the world's largest media company in terms of total assets and the world's fourth largest media group in terms of revenue, and News Corporation had become a media powerhouse since its inception, dominating the news, television, film, and print industries. News Corporation was a publicly traded company listed on NASDAQ. Formerly incorporated in Adelaide, South Australia, the company was re-incorporated under Delaware General Corporation Law after a majority of shareholders approved the move on November 12, 2004. News Corporation was headquartered at 1211 Avenue of the Americas, New York, in the newer 1960s–1970s corridor of the Rockefeller Center complex. On June 28, 2012, after concerns f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Eye
''Private Eye'' is a British fortnightly satire, satirical and current affairs (news format), current affairs news magazine, founded in 1961. It is published in London and has been edited by Ian Hislop since 1986. The publication is widely recognised for its prominent criticism and Parody, lampooning of public figures. It is also known for its in-depth investigative journalism into under-reported scandals and cover-ups. ''Private Eye'' is Britain's best-selling current affairs magazine, and such is its long-term popularity and impact that many of recurring in-jokes in Private Eye, its recurring in-jokes have entered popular culture in the United Kingdom. The magazine bucks the trend of declining circulation for print media, having recorded its highest ever circulation in the second half of 2016. It is privately owned and highly profitable. With a "deeply conservative resistance to change", it has resisted moves to online content or glossy format: it has always been printed o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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