Gü (
) is a dessert manufacturing company, whose products are sold in the United Kingdom, Austria, Germany, the Netherlands, France, Australia, New Zealand, Italy and the United States.
The product is made in the UK and was created by
James Averdieck.
Overview
Launch
Gü launched in 2003 with three products: two chocolate mousses and a chocolate soufflé in glass
ramekin
A ramekin (, ; also spelled ramequin) is a small dish used for culinary purposes.
Name
The term is derived from the French ', a cheese- or meat-based bowl baked in a small mould. The French term is in turn derived from early modern Dutch ', whi ...
s,
developed through a
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and economic risk, risks, and shared governance. Companies typically pursue joint ventures for one of four rea ...
with a patisserie company in London. The venture had a seed capital of £65,000.
Gü diversified into fruity puddings with a new brand called Frü in 2005, but merged this with the Gü brand in May 2010.
In 2007 Gü launched 24 new products.
In 2010, Averdieck collected approximately £9 million after selling Gü to
Noble Foods for £32.5 million.
[
]
Products
The company's products include ramekin, sharing puds,
Awards
Gü received a Design Week
''Design Week'' is a UK-based website, formerly a magazine for the design industry. It was first published in October 1986 by Centaur Communications. According to the Audit Bureau of Circulations primary circulation for 2007 was 8,074. In 2011 ...
Award.
See also
* List of desserts
A dessert is typically the sweet course that, after the entrée and main course, concludes a meal in the culture of many countries, particularly Western culture. The course usually consists of sweet foods, but may include other items. The word ...
References
{{DEFAULTSORT:Gu
Food manufacturers of the United Kingdom
British desserts