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Gurdon Wallace Wattles (May 12, 1855 - January 31, 1932) was an early businessman, banker, and civic leader in Omaha, Nebraska, who became responsible for bankrolling much of early
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
.(2006
"Gurdon Wattles"
, ''Hollywood Heritage''. September. Retrieved 2/6/08.
Wattles was said to possess "all the right credentials to direct Omaha's fortunes for the twentieth century in the post-pioneer era: humble beginnings, outstanding ability, a fine intellect, impeccable manners, driving ambition, and a ruthless streak."


Personal life

Gurdon Wallace Wattles was the third son of James Wattles and Elizabeth Whitton. He was born on May 12, 1855, in the town of Richford,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
, and died on January 31, 1932, in Hollywood, California. He was the grandson of Dr. Tower Whitton, a 1796 graduate of Dartmouth College. His first name, Gurdon, was derived from his ancestor Brampton Gurdon, who was a member of Parliament for
Sudbury Sudbury may refer to: Places Australia * Sudbury Reef, Queensland Canada * Greater Sudbury, Ontario (official name; the city continues to be known simply as Sudbury for most purposes) ** Sudbury (electoral district), one of the city's federal e ...
(1621) and high sheriff of
Suffolk Suffolk () is a ceremonial county of England in East Anglia. It borders Norfolk to the north, Cambridgeshire to the west and Essex to the south; the North Sea lies to the east. The county town is Ipswich; other important towns include Lowes ...
. His daughter, Muriel Gurdon, married Richard Saltonstall Jr., the son of Sir Richard Saltonstall Sr., who led a group of English settlers up the Charles River to settle in what is now Watertown, Massachusetts, in 1630. He was a descendant of Mayflower passengers Elder William Brewster and John Howland. He was also a descendant of John Lothropp, an English Anglican clergyman who became a Congregationalist minister and emigrant to New England. He was the founder of Barnstable, Massachusetts, and John Mason, an English army major, a deputy governor of Connecticut, and the principle founder of
Norwich, Connecticut Norwich ( ) (also called "The Rose of New England") is a city in New London County, Connecticut, United States. The Yantic, Shetucket, and Quinebaug Rivers flow into the city and form its harbor, from which the Thames River flows south to Long ...
. One of his distant relatives from his father's side is Edward Everett, an American politician and
president of Harvard University The president of Harvard University is the chief academic administration, administrator of Harvard University and the ''Ex officio member, ex officio'' president of the President and Fellows of Harvard College, Harvard Corporation. Each is appoi ...
. Gurdon's father served as a lieutenant in the
109th New York Volunteer Infantry Regiment The 109th New York Infantry Regiment was an infantry regiment that served in the Union Army during the American Civil War. The 109th New York was raised in and around Binghamton, New York. It was also known as the Binghamton Regiment and the Railw ...
during the
War of the Rebellion The most common name for the American Civil War in modern American usage is simply "The Civil War". Although rarely used during the war, the term "War Between the States" became widespread afterward in the Southern United States. During and immedia ...
, and after the war, he decided to move the family. They traveled in a covered wagon settling in
Glidden, Iowa Glidden is a town in Carroll County, Iowa, United States. The population was 1,151 at the time of the 2020 census. History Glidden was laid out as a town in 1866. It was named either for Capt. W. T. Glidden, a railroad promoter, or in honor of ...
, in 1868. Gurdon graduated from high school there, and soon after become a teacher. He attended Iowa State University graduating in 1876, joining the Delta Tau Delta fraternity and the debate team. He married Abigail Jane Leete on October 20, 1882, in Jennie's hometown of Clarksville, Iowa. They met while attending at Iowa Agricultural College. She was the daughter of Allen N. Leete and Abigail Button, and a direct descendant of Governor
William Leete William Leete (1612 or 1613 – 16 April 1683) was Governor of the Colony of New Haven from 1661 to 1665 and Governor of the Colony of Connecticut from 1676 to 1683. Biography Leete was born about 1612 or 1613 at Diddington, Huntingdonshire, En ...
, who was governor of the Colony of New Haven from 1661 to 1665 and governor of Connecticut from 1676 to 1683. She was born about 1858 in
Clarksville, Iowa Clarksville is a city in Butler County, Iowa, United States, along the Shell Rock River. The population was 1,264 at the 2020 census. Geography Clarksville is located at 42°46'58" North, 92°40'11" West (42.782665, -92.669842). According to th ...
, and died on May 25, 1916, at Presbyterian Hospital in Chicago, Illinois. They were the parents of three children: Frederick Leete Wattles, Margaret Elizabeth Wattles, and Mary Louise Wattles. He remarried at Estes Park, Colorado, on June 26, 1918 to Julia Vance. She was born at Milford, Nebraska, on August 23, 1883, the daughter of Alexander Hamilton Vance. She died in November 1977 in Los Angeles. She studied for three years at Doane College, and was a graduate of both
Oberlin College Oberlin College is a Private university, private Liberal arts colleges in the United States, liberal arts college and conservatory of music in Oberlin, Ohio. It is the oldest Mixed-sex education, coeducational liberal arts college in the United S ...
and Columbia College. She was the director of the home economics department at the University of Nebraska when she met Gurdon Wattles. She gave birth to a son, Gurdon Wallace Wattles Jr., on May 5, 1920, at their home in
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
.


Career

After graduating from college and joining the bar, Wattles joined a firm in Carroll, Iowa. Soon after, he convinced his parents to move there, and at their behest, he donated a lot to the Trinity Episcopal Church congregation to build an edifice. Wattles first venture into banking happened in 1882 when he worked with silent partners to found the Farmer's Bank in Carroll. By focusing directly on assisting the many German immigrants who wanted to farm in eastern Nebraska during this time the Farmer's Bank "prospered beyond our greatest hopes." After arriving in Omaha in 1892 Wattles became the vice-president of the city's Union National Bank. By 1901, Wattles consolidated all the independent streetcar lines in Omaha into one company called the
Omaha and Council Bluffs Streetcar Company The Omaha and Council Bluffs Railway and Bridge Company, known as O&CB, was incorporated in 1886 in order to connect Omaha, Nebraska with Council Bluffs, Iowa over the Missouri River. With a sanctioned monopoly over streetcar service in the two ...
, which later became the
Omaha Traction Company The Omaha Traction Company was a privately owned public transportation business in Omaha, Nebraska. Created in the early 1900s by wealthy Omaha banker Gurdon Wattles, the company was involved in a series of contentious disputes with organized la ...
. In 1903, he helped organize the Omaha Grain Exchange and the Omaha Business Men's Association, a group vowed to keep labor unions out of Omaha and maintain open shops. In 1905, Wattles became the president, and then the chairman of the board of the United States National Bank of Omaha, serving until 1920. Also in 1905, Wattles was the lead of Nebraska's exhibit at the
Louisiana Purchase Exposition The Louisiana Purchase Exposition, informally known as the St. Louis World's Fair, was an World's fair, international exposition held in St. Louis, Missouri, United States, from April 30 to December 1, 1904. Local, state, and federal funds tota ...
in
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi River, Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the Greater St. Louis, ...
. It was there that he pioneered the usage of filmed footage for advertising. Wattles was a director of the
Chicago Great Western Railroad The Chicago Great Western Railway was a Class I railroad that linked Chicago, Minneapolis, Omaha, and Kansas City. It was founded by Alpheus Beede Stickney in 1885 as a regional line between St. Paul and the Iowa state line called the Minnesota a ...
, and was responsible for the construction of the Omaha landmark Hotel Fontenelle in 1914.


Trans-Mississippi and International Exposition

In 1897, Wattles became the organizer and chairman of the Trans-Mississippi and International Exposition and
Indian Congress The Indian Congress occurred from August 4 to October 31, 1898 in Omaha, Nebraska, in conjunction with the Trans-Mississippi International Exposition. Occurring within a decade of the end of the Indian Wars, the Indian Congress was the largest ...
. His leadership is attributed with bringing over 2.6 million people to Omaha to view the 4,062 exhibits during the four months of the exposition. When President William McKinley visited, Wattles introduced him to the crowd of nearly 100,000 assembled on the plaza. Wattles' expo stretched over a tract in North Omaha and featured a -long lagoon encircled by 21 classical buildings that featured fine and modern products from around the world. During the grand parade for the expo, Wattles rode alongside William Jennings Bryan, a three-time candidate for president of the United States, who was also a close friend. This event is attributed with launching Wattles' influence across Nebraska and throughout the Midwestern United States.


Politics

Wattles was elected delegate to the
Republican National Convention The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the United States Republican Party. They are administered by the Republican National Committee. The goal of the Repu ...
in 1904. There he voted for Theodore Roosevelt for president, and when he became a member of the notification committee from Nebraska, he visited Roosevelt at his home in Oyster Bay, New York. Their friendship lasted until Roosevelt died in 1919. Wattles was appointed the Federal Food Administrator for Nebraska by Herbert Hoover during World War I.


Honors

In an elaborate ceremony, Wattles was crowned King of the Knights of Ak-Sar-Ben in 1905. The Iowa State College awarded him an honorary degree in the 1910s.


Wattles House

Noted Omaha architect
Thomas R. Kimball Thomas Rogers Kimball (April 19, 1862 – September 7, 1934) was an American architect in Omaha, Nebraska. An architect-in-chief of the Trans-Mississippi Exposition in Omaha in 1898, he served as national President of the American Institute o ...
designed the Wattles House in the popular historical revival Chateauesque style. It was built in 1895. Today, the majority of the house retains its historical significance. It has been listed as an Omaha Landmark and is a contributing building in the Gold Coast Historic District, listed on the National Register of Historic Places. Wattles lived in the residence from 1896 to 1921, when he moved permanently to Hollywood, California.Gerber, K. and Spencer, J.S. (2003), ''Architecture for the Ages'', Landmarks, Inc. p. 77.


Wattles Mansion

The Wattles Mansion and Gardens in Los Angeles, California, was built by Gurdon Wattles as a
summer home A summer house or summerhouse has traditionally referred to a building or shelter used for relaxation in warm weather. This would often take the form of a small, roofed building on the grounds of a larger one, but could also be built in a garden ...
around the start of the 20th century. Today, Jualita, as he called the 49-acre estate, is the last remaining intact mansion from that time period. The mansion was sold to the City of Los Angeles in 1965.


See also

* History of Omaha


References


External links

* Wattles, G.W. (1922)
Autobiography of Gurdon Wallace Wattles.
'
Historic postcard
of the Wattles Mansion in Hollywood. {{DEFAULTSORT:Wattles, Gurdon 1855 births 1932 deaths Businesspeople from Omaha, Nebraska American bankers People from Hollywood, Los Angeles Nebraska Republicans People from Richford, New York