Guangqi Honda Automobile Co., Ltd., also called GAC-Honda, is a Chinese automobile manufacturing

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

company based in

Guangzhou Guangzhou (, ; ; or ; ), also known as Canton () and alternatively romanized as Kwongchow or Kwangchow, is the capital and largest city of Guangdong province in southern China. Located on the Pearl River about north-northwest of Hong Kon ...

Guangdong province Guangdong (, ), alternatively romanized as Canton or Kwangtung, is a coastal province in South China on the north shore of the South China Sea. The capital of the province is Guangzhou. With a population of 126.01 million (as of 2020) ...

. Co-owned by

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...

and

GAC Group Guangzhou Automobile Group Co., Ltd. (GAC Group) is a Chinese state-owned automobile manufacturer headquartered in Guangzhou, Guangdong. Founded in 1954, it is currently the fifth largest automobile manufacturer in China, with 2.144 million sa ...

(''Guangqi''), Guangqi Honda operates two plants that, , produces Honda-branded models and one car sold under the China-only

Everus Everus (Li Nian) is a car marque of Guangqi Honda, a joint venture between Honda and Guangzhou Automobile Group (GAC Group). Honda became the first foreign automaker to develop vehicles under a brand owned by its local joint venture automaker in ...

brand. Its products comprise the Everus S1,

Honda Accord The , also known as the in Japan and China for certain generations, is a series of cars manufactured by Honda since 1976, best known for its four-door sedan variant, which has been one of the best-selling cars in the United States since 1989. ...

Honda Crider The Honda Crider () is a compact sedan produced by Guangqi Honda in China. It was introduced in 2013. The production first generation Honda Crider is an evolution of the Honda Concept C from Beijing Auto Show in 2012, and the production Honda C ...

Honda City The is a subcompact car which has been produced by the Japanese manufacturer Honda since 1981. The City was originally a 3-door hatchback/2-door convertible for the Japanese, European and Australasian markets. The 3-door City was retired in 199 ...

Honda Crosstour The Honda Crosstour (initially branded the Accord Crosstour) is a mid-size crossover SUV with a sloping rear roofline manufactured by Japanese automaker Honda. It is based on the Honda Accord (North America eighth generation), North American eigh ...

Honda Vezel is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...

Honda Fit The Honda Fit (Japanese: ホンダ・フィット, Hepburn: ''Honda Fitto'') or Honda Jazz is a small car manufactured and marketed by Honda since 2001 and now in its fourth generation. It has a five-door hatchback body style and is considered ...

, and

Honda Odyssey Honda Odyssey can refer to three motor vehicles manufactured by Honda: * Honda Odyssey (ATV), an all-terrain vehicle (1977—1989) * Honda Odyssey (minivan), a brand of two different Honda minivan models for different markets ** Honda Odyssey (inte ...

. Guangqi Honda's products incorporate Japanese-made parts. Originally named Guangzhou Honda, this was changed to Guangqi Honda in 2009. , the company boasts a per year production capacity of 480,000.

History

Seeking to replace the loss-makingGlobal Strategy - By Mike W. Peng
Cengage Learning, 2008, , 9780324590999, Page 423 of the

Guangzhou Peugeot Automobile Company The Guangzhou Peugeot Automobile Company (GPAC) is a former automobile manufacturer located in Guangzhou, China. It was a joint venture between the Guangzhou municipal government and the Peugeot brand of the French automobile manufacturer PSA Peuge ...

for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege, in May or July of 1998. Guangqi Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop. Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda. A recently failed joint venture between the Guangzhou Government and Peugeot (

) also helped to prepare the ground. Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible. The company also uses rail and road transport.

Everus

Everus (''Li Nian'' ), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like

Chaozhou Chaozhou (), alternatively Chiuchow, Chaochow or Teochew, is a city in the eastern Guangdong province of China. It borders Shantou to the south, Jieyang to the southwest, Meizhou to the northwest, the province of Fujian to the east, and the Sou ...

and

Lanzhou Lanzhou (, ; ) is the capital and largest city of Gansu Province in Northwest China. Located on the banks of the Yellow River, it is a key regional transportation hub, connecting areas further west by rail to the eastern half of the country. H ...

who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.AUTOSHOW-China joint venture brands eye growth in inland cities
reuters.com, Mon Dec 20, 2010 5:44am EST While it was the first China-only brand for any sino-foreign joint venture other, similar marques do exist such as the Dongfeng/Nissan

Venucia Venucia is a car marque of Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan), a subsidiary of Dongfeng Motor Co., Ltd. The marque was launched in September 2010 by Dongfeng Nissan. From February 2017 until the end of 2020, Venucia wa ...

. The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. The S1 is based on an old model of the

Customer service award

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the

J.D. Power J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the aut ...

Asia Pacific 2009 China Customer Service Index Study.J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China
jdpower.com, 30 July 2009

Products

Acura

* CDX *

RDX RDX (abbreviation of "Research Department eXplosive") or hexogen, among other names, is an organic compound with the formula (O2N2CH2)3. It is a white solid without smell or taste, widely used as an explosive. Chemically, it is classified as a ...

* TLX-L

Everus

* VE-1 * EA6

Honda

* Accord * Avancier *

Breeze Breeze often refers to: * A gentle to moderate wind * Sea breeze, an onshore afternoon wind, caused by warm air rising over the land in sunny weather Breeze or The Breeze may also refer to: * Breeze block a concrete masonry unit made from recovere ...

City A city is a human settlement of notable size.Goodall, B. (1987) ''The Penguin Dictionary of Human Geography''. London: Penguin.Kuper, A. and Kuper, J., eds (1996) ''The Social Science Encyclopedia''. 2nd edition. London: Routledge. It can be def ...

* Crider * Fit * Integra *

Odyssey The ''Odyssey'' (; grc, Ὀδύσσεια, Odýsseia, ) is one of two major Ancient Greek literature, ancient Greek Epic poetry, epic poems attributed to Homer. It is one of the oldest extant works of literature still widely read by moder ...

* Vezel * ZR-V * e:NP1

Former products

Everus S1 The Everus S1 is a Subcompact car, subcompact Sedan (automobile), sedan by Everus, and also the first car of the Everus brand available for sale. Overview Debuted as a concept during the 2010 Auto Guangzhou, Guangzhou Auto Show, the Everus S1 ...

(2010-2013) *

(2010-2015)

Gallery

File:GAC-Honda FIT SPORT front 202006 (cropped).jpg, Honda Fit File:Honda City IV 01 China 2016-03-30.jpg, Honda City File:Guangqi Honda 2th Crider 180TURBO front (cropped).jpg, Honda Crider File:Guangqi Honda 10th Accord (CV) 260TURBO front.jpg, Honda Accord File:Honda Vezel China 2015-04-20.jpg, Honda Vezel File:GAC Honda Breeze For Guangzhou Auto Show 2020 (cropped).jpg, Honda Breeze File:Honda Avancier facelift 001.jpg, Honda Avancier File:Honda Odyssey V China 2016-04-08.jpg, Honda Odyssey File:Acura TLX-L 02 China 2018-03-20.jpg, Acura TLX-L File:Acura CDX Hybrid 01 China 2019-03-28.jpg, Acura CDX File:Acura RDX III 02 China 2019-03-28.jpg, Acura RDX File:Everus VE-1 2021032802.jpg, Everus VE-1 File:GAC-Honda EA6 001.jpg, GAC-Honda EA6 File:Honda Crosstour CN facelift 01 China 2015-04-13.jpg, Honda Crosstour (Former product) File:Everus S1 facelift 01 China 2014-04-15.jpg, Everus S1 (Former product)

References

External links

* {{Automotive industry in the People's Republic of China Car manufacturers of China GAC Group joint ventures Honda factories Motor vehicle assembly plants in China Vehicle manufacturing companies established in 1998 Chinese companies established in 1998 Chinese-foreign joint-venture companies Manufacturing companies based in Guangzhou Honda

History

Everus

Customer service award

Products

Acura

Everus

Honda

Former products

Gallery

See also

References

External links